Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I love being able to create my own landing pages to my own liking and not having to wait for a designer to create the page for me and having to be on their terms and timing.
I dislike the part of having to click "SAVE" so many times so that nothing gets erased.
Unbounce is an awesome In-House tool that is is so easy to work with and we are able to create as many landing pages as we'd like whenever we want!
Super easy to use, very intuitive. No tutorials needed, I hopped right in and was able to learn as I went.
Does not give suggested sizes for imagery such as hero images.
We are able to create landing pages with ease, love the templates. Tracking data is easier than ever.
It is the easiest page builder that has the most customization possible. There are other page builders that are slightly easier, but much more restrictive with the customization options, and there are other page builders that can be customized further, but are much more complex to work with. Unbounce really is the Goldilocks solution in the landing page space, with the sweet spot of customization with ease of use.
Unless I'm using a prebuilt template from Unbounce, the mobile layout isn't populated automatically when creating the desktop version of the page. Treating it as though I'm creating two pages every time solves this issue, so it's not a big problem.
Deploying landing pages quickly to test traffic before having them created inside Wordpress for long-term pages.
I like that I can enable mobile to make the page responsive and while building the page, I get notified if a page element affects the other view.
It's not really a dislike but there is a lot you can do with the builder which can be time consuming at first while figuring everything out.
The ability to quickly and easily create landing pages that convert.
Unbounce made it so easy to keep track of our landing pages (we previously used WordPress). The mobile responsiveness was a huge benefit to us and they make it easy to super easy to do.
I honestly haven't hit any frustration points, but our use case is a fairly simple one.
We use Unbounce to keep track of all of our podcast advertisement pages. These pages are fairly similar to one another except for promo codes. Unbounce makes it very easy to duplicate a page and just change one or two things, while also tracking leads separately for each page. We've also played around the A/B testing which is helpful for increasing conversions.
It is stupid easy to use Unbounce. You simple cannot beat the simple, straightforwardness. All with the ability to customize to your hearts desire.
I can honestly say there is nothing I don't like about Unbounce.
We were struggling to use another software to create custom landing pages. We are now using the landing pages created with Unbounce to capture leads from multiple channels.
I love that Unbounce let's someone like me who is not a skilled graphic designer make gorgeous, responsive designs with no effort! It guides you through the entire process and even makes suggestions! You can A/B test, make pop-ups, landing pages, and annoucement bars, upload images or design your own, embed Hubspot forms and MORE! It's great.
I wish that it was easier to make changes to mobile/desktop separately. It's a pain to get them to look different! And it doesn't do a great job of guessing what one should look like based on the other.
We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
The support is unparalleled. The tool itself does nearly everything and has very few limitations but it is so crucial to be able to easily reach out to support and have help at all times. They also are always adding new features and truly listen to client feedback about what they want.
The reporting on landing pages could be stronger. It would be great to be able to download an overview of the landing pages with different metrics so it could be added into other reports. Or integrating with Google Data Studio.
Our ability to A/B test has improved drastically and we use Unbounce as a sales tool to showcase our agencies commitment to testing. Our conversions on campaigns can often not be beat using high quality landing pages vs typical website pages.
The landing page builder is by far the best in its class. A complicated design in PSD/Sketch can be transferred to a live page within a few hours. It used to take days to the same job if you are coding the page by hand and even if you are using a framework. The top 3 things I like: 1. Robust landing page builder 2. Integrations - Dozens of built in integrations and the recent Zapier addition makes it a breeze to connect hundreds of services. Automating your funnels and landing pages is probably the best investment you can make. 3. Community & Support - The Unbounce community is one of the most active software communities you can find on the net. The support team at Unbounce is also beyond awesome.
The thing I dislike about it most is the steep learning curve. However that is true with any PRO level software. You need time to learn the ins and outs. The other small issue I have is with reporting. The software gives you a general overview of how your pages/tests are performing but any good optimizer knows, you need to dig into the data to find the real "gems".
Building quickly and efficiently landing pages for my clients. As a CRO agency a big part of our daily work is designing, developing and optimizing landing pages for all sorts of clients. From mid-size businesses to large enterprise clients. Unbounce allows us to deliver a superior product for a fraction of the time. Another big part of our work is optimizing the pages we design and implement. Unbounce allows us to create variants in a matter of minutes.
I've never built a landing page from scratch using a WYSIWYG editor like this before. I've only been able to create basic landing pages using previous HTML templates. Using Unbounce's WYSIWYG editor was incredibly easy. It took me an hour or two to really learn the nuances of the interface, but after getting the hang of things (and a few questions to their support team) I had a professional and beautiful landing page for my test. It was awesome. I didn't even have to hire a graphic designer.
I would have appreciated a "beginners" webinar or tutorial. I didn't find one, but it would have been super useful. My tests also didn't go super well at first. I would have also really appreciated a basic guide on how to optimize and test your landing pages effectively. It is a science and I think some additional information on these topics would go a long way to help newbies like myself out.
Landing page testing and optimization. We use Unbounce to test new unique value propositions and how well they resonate with the demographics we target.
Inlike that it easily integrates with almost any software you use.
There isn’t anything I disliked about unbounce.
Creating landing pages on the fly.
Unbounce makes it crazy easy for a non-technical person to get a landing page live.
The integrations are fairly limited and we've found it difficult to move data into our other marketing tools - might not be on unbounces end but still frustrating
It's easy to get custom landing pages live in no time.
Probably the customer service. They are always fast and super helpful. Also the user experience... you can throw together a kick ass landing page fairly quickly and it looks like a super smart developer worked on it =)
I truly don't dislike anything... the only issue we have had was when we added a new employee as a user, it keeps thinking they are on a trial account and not connected to our paid account.
We use this primarily for our pay per click customers, these are the custom landing pages that line up their campaigns.
I used several other landing page designers during my time as an inbound marker and found some of them complicated unwieldy and pricey. A few years ago I discovered unbalanced, and I am thrilled with its functionality and ease-of-use. Our company is a diverse one with a range of talent and specialties. Not everybody who works for us is developers or designers, but all of them can use on balance with relative ease. It's hard for me now down precisely what I like best about the platform because honestly, the entire platform is terrific. However, I think the best feature is the variant editor which allows me to test different designs and layouts for the same campaign to figure out what converts better with what targeted audience.
There is nothing that I personally dislike about this product. It's affordable easy to use and comes with a wide variety of templates. Also, you can go on to sites like ThemeForest and get additional (community generated) templates. It's awesome!
In the beginning was difficult for us to report and measure the ROI on marketing campaigns that we created. Now with UnBounce, we do not have that problem anymore.
The price is reasonable for the service. I like that I can drag and drop to create a beautiful landing page quickly. Mailchimp integration and easy publishing to my website are additional selling points.
If I want to create a page from scratch, I'm asked which design template I want to use, but the designs are not shown - I have to open a new window to do that. I'd also like to be able to copy content from one page into a new one (e.g. a form), without copying the entire page.
I wanted an easy and clean way to add people to a mailchimp automation sequence - unbounce solves this problem. I also wanted clean landing pages for google adwords, these are easy to create with unbounce.