Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Being an agency where we designing and optimize landing pages for top brands we need a robust and scalable solution. Unbounce is just that. The page builder is super flexible and customizable, and we can design pages exactly the way we want with no restrained templates, just a free canvas. That way we can focus more on creating the smoothest customer journey, and validating our hypothesis for increased conversion rates with A/B tests or using AI. Every superhero needs his cape - Unbounce is ours!
The form builder does exactly what it should do - but I would like to see staged forms natively supported. Thanks to custom scripts it can still be achieved though 👍🏼
Our main focus is reducing customer acquisition cost for our clients by getting the highest conversion rates possible on paid traffic. Unbounce helps us do that without help from IT or the need for code, that way we can focus on growth.
It is very easy to use for non-coders. I can quickly set up a landing page and make adjustments. The temples are great!
Nothing I dislike about this tool. It can be tedious when formatting or aligning elements for mobile.
Being able to create multiple landing pages for PPC campaigns quickly.
Unbounce allows you to build any web experience without the constraints of most other tools. It's drag and drop functionality makes it super easy for anyone to use. It integrates perfectly into HubSpot, allowing you to integrate forms, CTAs, as well as track page views for your contacts. Their sticky bars and pop ups are flexible as well. And it's super cheap! Well worth the cost.
There is limited functionality and analytics around the sticky bars and pop ups. All around analytics could be a little more robust.
It allows everyone on our team to build landing pages that look professional, without any coding background.
Extremely easy to use page builder. Even the most junior of staff can spin up landing pages in minutes.
Nothing noteworthy that I dislike. Right now there is only one breakpoint, which is enough for the majority of paid campaign requirements, but in the future it would be great to be fluid responsive.
Building and launching landing pages without the need of developers and engineers. We're also able to run traditional A/B tests for our clients in minutes - without the use of third parties. This keeps resources down, and cost low compared to building pages in native code.
Unbounce is super easy to use - you can create a landing page in minutes with no technical experience necessary. Not only that, but the integrate with a bunch of CRMs (including my fav, Hubspot!), and their marketing content is top notch. Follow their social too - it's good stuff! :)
Nothing in particular, but I'm always a fan of more metrics :)
I am getting more leads! Being able to promote campaigns, faster. We are able to test messaging, use A/B testing, and run really targeted campaigns that drive results.
I've used pretty much every major landing page platform over the last 6+ years, and by far, Unbounce is my favorite and the one I use most often. My favorite feature is the simplicity of the drag-and-drop builder. While it is simple on the surface, with some custom code and CSS magic, you can do pretty much anything in Unbounce.
I wish they had a few key features like the ability to upload a favicon, built-in open graph image settings, and multistep/logic-based forms. Not deal-breakers, as all of this can be added with custom code, but it would be nice to have.
We use Unbounce to build landing pages for ourselves and for our clients. Clients expect pages to be built fast, deployed easily, and tested. Unbounce lets us do all of that.
You can create stunning landing pages without needing experience with coding. It also integrates easily and well with many CRMs and tools and has a great and easy set up for A/B testing.
Only one form allowed per page can be limiting in some scenarios
Being able to develop good looking landing pages without developers.
The simple interface and visual builder, the drag & drop simplicity, the available templates that require minimal customization, and the speed at which Unbounce affords me to deliver value to my clients.
I'd like more automated reporting integration with FB, Tag Mgr, Analytics, and G Ads but I know that's tough to offer without limiting themselves. There isn't really anything I don't like about Unbounce. I've been using it for about 5-6 years.
My clients don't have access to back-end of their websites most of the time, Unbounce solves that problem. The benefits I've received are higher conversion rates, more qualified leads, and a better ROI for my clients.
Customer support is extreamly responsiive and will not excuse themselves from helping you. The software is streamllined and has everything you need and want where you want it.
I wish you could buy a domain through unounce, it would streamline launching a website.
I realized that varients are a useful tool to create conversions.
Unbounce is for no techies - so anyone now can building stunning landing pages and A/B test various elements on the landing page to improve conversions. There are a lot of templates available for different industries and verticals - which makes it very easy to get started. Once you have the hang of the platform - which you can learn through the provided resources and Unbounce cummunity - you can start from scratch and build the exact spec of what is needed. There are also resources available for you to level up on the best practices, conversion optimization, A/B testing, etc.
There is pretty much what everyone needs in Unbounce. The only thing might be that AMP functionality is not available on lower plans.
As a marketing person, it's best to have firsthand control on landing pages which forms a ley pillar for most marketing activities especially advertising. Unbounce makes it easy to build out and optimize the landing pages to improve conversions.
Very powerful, intuitive and easy to use. Great support too.
There is nothing I dislike about this software.
Building landing pages.
I've been using Unbounce on and off for years and I love the simplicity and ease of creating landing pages. Whether you have design experience, or not, they have a wide variety of templates to start from and customize to your needs. Spinning up pages to test for various campaigns is quick and easy, and doesn't require any development resources. The addition of pop-ups and stickies have been immensely useful in targeting specific pages on our site. We have not had a chance to dive into the advanced functionality with dynamic text/content, but are eager to give it a go.
My one complaint is the lack of organization with the pop-ups and sticky bars. Wish we could group them into categories.
We've been able to fill a digital marketing gap that we have with our tools. While we move towards an integrated and automated platform, it allows us to test campaigns and iterate quickly.
Its very easy to create landing pages and there are a lot of really good features like DKI & easy A/B tests to name a few.
I don't think I really dislike anything, everything that I need is there. It would be great if they added heatmap analysis to the list of features.
Easy landing page creation for our clients and very easy deployment of experiments and a/b tests.
Unbounce makes it easy to deliver unique landing page experiences with high Google Ads quality scores that lower advertising costs.
Unbounce works to get pages traffic from organic search results, it could be better if they addressed all issues that pop up in Google search console.
Conversion rate optimization continuously gets better through split a/b testing to statistical significance. I've developed top converting landing pages across many industries with Unbounce.
Unbounce helps us build awesome landing pages that convert. Plus they look beautiful.
The building could be a little more simple but it gives you plenty of tools and options.
Make it easy to build Landing pages without having to talk to a web developer and let's us move quickly.