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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 08, 2024
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
May 11, 2023
 Source
Overall Rating:
4.0
Davide B. avatar
Davide B.
Senior Digital Marketing Manager
Share
"Landing page at scale"
What do you like best about Instapage?

Instapage is by far the best tool I've use to ideate, design and scale landing page creation. Super easy to use for no coders. The interface is very easy to use and I love the fact that you can share pages with stakeholders in one click.

What do you dislike about Instapage?

The A/B testing feature is still not that advance

What problems is Instapage solving and how is that benefiting you?

Scaling landing page creation without the need of a developer

Small Business (50 or fewer emp.)
Mar 23, 2023
 Source
Overall Rating:
4.0
LT
Laura T.
Founder
Share
"Top ma con qualche aggiunta diventerebbe perfetto"
What do you like best about Instapage?

La cosa che più ho apprezzato di Instapage è la semplicità di utilizzo e la completezza da un punto di vista degli A/B test, della semplicità di tracking delle conversioni e dal costante miglioramento

What do you dislike about Instapage?

A livello grafico è molto scarso, non riesci a creare gallerie, a inserire video direttamente o a creare a livello scenico effetti che altre piattaforme prevedono. inoltre la sezione temi è molto scarsa.

What problems is Instapage solving and how is that benefiting you?

Vorrei che si potessero collegare più pagine con maggiore facilità. inoltre vorrei un sistema grafico un po' più avanzato

Small Business (50 or fewer emp.)
Mar 23, 2023
 Source
Overall Rating:
4.0
Daniel C. avatar
Daniel C.
Marketing Specialist
Share
"it missed to have all in one solutions"
What do you like best about Instapage?

No code is required, and it is easy to connect with Wordpress and other CMS. The experiments are also very good without the need to do it in either google analytics or meta.

What do you dislike about Instapage?

Lack of chatbot solutions, the price is very high against the competitors. It has glitches with the new google analytics; the documentation is not updated, and while support is good, the

What problems is Instapage solving and how is that benefiting you?

Human resources, extra people in the team that can be tackled by the tool and the reliability that comes with it.

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
4.0
JG
Jon G.
Founder
Share
"Comprehensive"
What do you like best about Instapage?

Instapage allows you to create so many different variations.

What do you dislike about Instapage?

You should be able to make an edit and publish the page without it creating a new version for analytics and heatmaps. If I'm changing the price of a product that shouldn't trigger the new version. Let us decide. I realize that any change you make could increase conversions, but some edits I would like to determine how important it is to my page.

What problems is Instapage solving and how is that benefiting you?

Helps me churn out a large number of landing pages by duplicating.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
4.0
MG
Molly G.
Founder
Share
"Easy to Design, Harder to Optimize"
What do you like best about Instapage?

- Easy to design pages - Drag and drop is easy to use - Provides many pre-created blocks for you to use - Easy to collaborate with others on your team - Wide variety of possibilities that you can create

What do you dislike about Instapage?

- Optimizing the pages once you've put together your outline is not intuitive and can be difficult to do without assistance - Needs more tutorials for first-time users

What problems is Instapage solving and how is that benefiting you?

On our websites, our PDPs are not able to be customized at all; therefore, Instapage is very useful for us because we can create landing pages which are specific to campaigns or to an offer that we are promoting.

Mid Market (51-1000 emp.)
Feb 05, 2023
 Source
Overall Rating:
4.0
RD
Rhys D.
Web Designer
Share
"Easy and Convenient"
What do you like best about Instapage?

The interface of Instapage makes it very easy to sort and organise campaigns, connect domains, and do all the necessary admin. The designer is pretty solid as well, and any custom requirements can be done with code.

What do you dislike about Instapage?

Can't change font sizes on the mobile and desktop individually. The mobile editor is also a little clunky, the auto convert tool does an okay job, but doesn't space elements consistently, so it requires a decent amount of customisation. Moving elements on the desktop view can sometimes distort and re-order mobile.

What problems is Instapage solving and how is that benefiting you?

Managing and grouping campaign landing pages and subdomains all in one easy location, without having to deal with custom hosting and website requirements.

Mid Market (51-1000 emp.)
Feb 02, 2023
 Source
Overall Rating:
4.0
SR
Sarah R.
Founder
Share
"My experience with Instapage: An overall positive one!"
What do you like best about Instapage?

- Support is always available - The pages are easy to make, with the design elements being pretty straightforward - I have been able to make pages quickly using the 'duplicate page' tool

What do you dislike about Instapage?

- Sometimes uploading pictures glitches - There is a glitch in the connecting of thank you pages that has yet to be resolved - The new changes are not super straightforward - The backgrounds should be easier to place/crop

What problems is Instapage solving and how is that benefiting you?

Instapage is helping me solve the issue of building landing pages for our marketing clients. Their websites can sometimes have a pretty rugged design, and the ability to create my own designs is excellent.

Mid Market (51-1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
4.0
KY
Kobi Y.
Head Of Acquisition
Share
"Good value to your money"
What do you like best about Instapage?

Many features, easy to use. The only and best drag and drop landing page platform

What do you dislike about Instapage?

only the owner can see the plan limits some of the features are hidden the url names

What problems is Instapage solving and how is that benefiting you?

Creating a landing page easily and quickly. I don't need to wait for our creative team to create landing pages

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
4.0
Parul J. avatar
Parul J.
Team Lead, Campaign Execution
Share
"Experience of using Instapage"
What do you like best about Instapage?

My organization is using Instapage for the last many months and I have been working for the last 1 year. I found the templates very creative and engaging. The loading speed of the pages are also very fast.

What do you dislike about Instapage?

The alignment issue on Instapage - while creating the mobile version, sometimes the alignments get disturbed which takes a lot of time to correct. Few of the functionalities also needs to be added.

What problems is Instapage solving and how is that benefiting you?

We are getting good results and traffic on our web pages. We can create quick webpages on Instapage which are required for us to spread out information about our products.

Mid Market (51-1000 emp.)
May 06, 2022
 Source
Overall Rating:
4.0
JL
Janice L.
Marketing Operations Manager
Share
"Pretty snappy UI, intuitive and easy to use"
What do you like best about Instapage?

I've only just started using it, but it's really intuitive to use and I can build pages pretty quickly without developer help. I think the user interface is pretty good - I can easy align and adjust things to make the page look professional while have an easy to use drag and drop tool.

What do you dislike about Instapage?

I wish there were conversion tracking for App Store or Google Play Stores. I haven't used Instapage that extensively yet, so I can't comment on any other things to improve on.

What problems is Instapage solving and how is that benefiting you?

We wanted a tool that allowed us to iterate quickly, test, and experiment, without developer help. Updating our website takes too much time (waiting for developer, back and forth briefing them), and this allows us to update landing pages and test quickly. We also needed a SOC2 compliant tool, and Instapage met that need.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.0
AM
Antoinette M.
Admin And Operations Manager
Share
"Great tool to make awesome landing pages."
What do you like best about Instapage?

Ease of use, as opposed to say Wordpress.

What do you dislike about Instapage?

Would require some bit of coding to get to redirect.

What problems is Instapage solving and how is that benefiting you?

We are able to create landing pages faster.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
4.0
Charles C. avatar
Charles C.
Senior Marketing Manager
Share
"Great Landing Page Builder, A Little Pricy"
What do you like best about Instapage?

Instapage is very easy to use. I've found their team helpful and their Zapier integration more than sufficient. Publishing to a Wordpress site is easy. The only downside is it may be a bit pricy compared to it's competitors.

What do you dislike about Instapage?

The price is a bit high. My organization pays around $400 monthly for this product. Everything works well within, but I do think it would be great if they allowed site file exports compatible with other site builders. To my knowledge, they don't but this could be wrong.

What problems is Instapage solving and how is that benefiting you?

We use instapage for a variety of landing pages. I am not a developer nor are most of the members of my team which is what makes instapage so valuable, all of us are fluent builders within the software.

Mid Market (51-1000 emp.)
Jan 11, 2022
 Source
Overall Rating:
4.0
AA
Aviram A.
Tech Leader
Share
"Great platform for fast loading pages!"
What do you like best about Instapage?

The simplicity of the platform makes it super easy to use. And, they live up to their word as INSTA-page: it loads fast, reliable and does not disappoint. Really great platform overall for its intended use-case! Their support is also amazing by the way, always going out of their way to help us even if its not their direct responsibility or not an intended use-case.

What do you dislike about Instapage?

There is nothing I really disliked, but I would really like a bit more option in customizing some of the element's attributes (as ID, or adding my own customized attributes). This could help mainly for analytics purposes, which are pretty important if I'm gonna make a few versions of my landing page and want to see which one's gives the best results for the information i want to give to my client, not just in terms of conversion rates but in more detail which only dedicated analytic tools could provide.

What problems is Instapage solving and how is that benefiting you?

Well I'd say its more a desire than a problem- and its a desire to have a comfortable, reliable and simple platform to make landing pages and a wide variety of them and to be able to A-B test them easily to know which ones work best.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
4.0
AB
André B.
Marketing Manager Student
Share
"Nice easy PAge-Tool, difficult for animations"
What do you like best about Instapage?

Easy way to build up a page. Lovely and valuable templates. I love the drag&drop function.

What do you dislike about Instapage?

Difficult to animate stuff. You cannot target buttons only with their id. The HTML/CSS Implementure isn't working that easy. It is hard to get tech support fast.

What problems is Instapage solving and how is that benefiting you?

Building Landingpages.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
4.0
MM
Mc Kenna M.
Marketing Intern
Share
"I am very pleased with Instapage."
What do you like best about Instapage?

The platform is very user-friendly and was not difficult for me to figure out. The customer service is amazing!

What do you dislike about Instapage?

Sometimes it is confusing making sure mobile looks alright and that everything from the web version has carried over.

What problems is Instapage solving and how is that benefiting you?

Low conversion rates. With the easy-to-use A/B experiment feature creating multiple versions is possible so that I can figure out what converts.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
4.0
IK
Imran K.
Ceo
Share
"Instapage is a powerful and easy Landing page creation tool, with fantastic load speed."
What do you like best about Instapage?

Load speed, flexibility of use especially the UX, integrations available, support.

What do you dislike about Instapage?

Nothing really, perhaps a little high on the price but it's justified.

What problems is Instapage solving and how is that benefiting you?

We run almost 250 landing pages on Instapage. In addition, the post submission questionnaires add a lot of value to our business for lead qualification.

Enterprise (> 1000 emp.)
Aug 25, 2021
 Source
Overall Rating:
4.0
vincent G. avatar
Vincent G.
Traffic Manager
Share
"Instapage is the best tool for creating performing landing pages"
What do you like best about Instapage?

I like the way that you can switch between desktop and smartphone versions. Moreoer the builder is very is to use.

What do you dislike about Instapage?

I dislike nothing on instapage, everything is perfect!

What problems is Instapage solving and how is that benefiting you?

With Instapage i'm able to create landing page for my google ads without indexing them on search engine.

Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
4.0
SN
Sam N.
Digital Marketing Manager
Share
"Easy to use page builder"
What do you like best about Instapage?

The simplicity of building landing pages.

What do you dislike about Instapage?

The templates are not the best and are hard to customize.

What problems is Instapage solving and how is that benefiting you?

Using instapage to build out landing pages faster and with better UI in mind. The quick and easy implementation with our CRM and CMS.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
4.0
KP
Kelsey P.
Lifecycle Marketing Manager
Share
"Perfect for creating quick, low-effort landing pages"
What do you like best about Instapage?

- Landing pages are extremely quick to get up and running with minimal effort - It's easy to create appealing landing pages even without extensive design experience, especially with their extensive template selection - We've found it fairly painless to connect Instapage forms with our email marketing platform through Zapier - Receiving feedback from other members within our organization (who are not Instapage users) is simple with their commenting system - On the rare occasion we've had to contact their support team, they've been incredibly helpful and responsive

What do you dislike about Instapage?

The inability to begin with a mobile-first design. We've been frustrated on many occasions with needing to begin with desktop first and with the limited customization options in the mobile view.

What problems is Instapage solving and how is that benefiting you?

We have a small marketing team that needs tools that simplify campaign creation, and Instapage definitely fits into that bucket with how quickly we can stand up landing pages. Because it plays so nicely with Zapier, we're also able to integrate it with the rest of our marketing tools without too much additional effort. We've also been able to integrate it with our CMS through an easy-to-use plug-in, which allows our marketing team to publish pages to our domain with very little effort.

Mid Market (51-1000 emp.)
Aug 11, 2021
 Source
Overall Rating:
4.0
Brian V. avatar
Brian V.
Director, Web And Digital Marketing
Share
"Simple but adding outside participants has been a learning curve"
What do you like best about Instapage?

Instapage is pretty intuitive to navigate and create projects around. Organizing in folders and utilizing some of the plug-ins makes creating landing pages a lot simpler than working with IT or another team that manages website updates.

What do you dislike about Instapage?

My only issue has been with bringing on new users or outside users. The two-week introduction to a personal pro version confuses a lot of users to realize they need to change accounts to get into an invited work account.

What problems is Instapage solving and how is that benefiting you?

Easy development of landing pages that support campaigns without involving other depts or developers for support on pushing any website changes.

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