Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
Capabilities |
|
---|---|
Segment |
|
Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Allows me to launch a large amount of mobile-friendly landing pages in a short amount of time using the duplication feature.
Lacks features of some of the larger more expensive players, like global blocks, you have to edit each landing page individually with Unbounce. The WYSIWYG is also cumbersome and buggy.
We use Unbounce for all of our Adwords & Facebook Ad landing pages. They have been very effective.
the templates available to build websites. Also we can attach tracking codes to our ads where we can look back to Unbounce and see the results on where out applicants/ leads are coming from.
I dislike that consumers can apply/ fill out forms over and over again which in return has a false number for applicants/ leads. We have to individually go through and hide double applicants.
Our cost per applicant and cost per lead.
easy to use drag and drop functionality to build Landing pages able to edit code directly easy A/B tests
important features are behind a paywall which can be annoying (e.g. changing headlines via parameters)
testing which colors / graphics / wordings do well direct connection of forms to backend
I love how easy it is to create custom landing pages with unbounce.
That mobile does not update when you update the desktop version. It is so frustrating to have to go through each time I make a change and redo it in mobile. It should definitely be more intuitive.
Making prettier landing pages!
Flexible platform, great support, mobile friendly
Sometimes when you make a change it takes a while to edit in both desktop and mobile.
We had trouble with SEO for our one-page-app. Google couldn't read the javascript on our page. We switched to Unbounce and now it's all better.
I like that with Unbounce, you can can build custom and relatively high-converting landing pages without relying on a technical team or dealing with I.T. which can sometimes delay a process. You can also choose to design your page using one of their templates, or from scratch, which gives you a nice amount of flexibility in getting the image you want on your landing page. You can also add cool design features such as parallax scrolling and full page background images which is a nice feature.
It is a bit pricy in my opinion, and the more traffic you get to your site, the more you have to pay. So you are almost penalized for being successful and having their product work well.
This allows for us to have a landing page easily created by marketing folks without coding backgrounds, and has an easy "copy and paste" ability to add content to the page without IT, which is a nice feature. It saves us having to hire outside IT support, or someone who knows how to code.
What I like about Unbounce is that it is a templated style Landing Page builder. No coding is required to create a beautiful landing page. It is just a simple drag and drop to add text boxes, photos, buttons, and more. You can easily create a call-to-action button that can lead to calling a phone number, redirecting you to another website, etc. Fonts can be easily customized.
Sometimes, photos can become really stretched or extremely zoomed in when you set the photo as a background. Also when I add a video to the page, the video always has an error of some kind. Either the video is weirdly stretched or does not play at all. I also don't like how one simple change you make to the desktop version, it changes it on the mobile version. In the end, either one of them looks weird. I wish Unbounce could change that. Changes you make in one version should not affect the other version.
My team uses Unbounce to create landing pages for over 20 clients. It is easy to organize the landing pages for multiple clients and shows conversion tracking. Unbounce also lists the leads from the forms filled out by potential customers.
Unbounce makes it super easy to build landing pages, using an intuitive WYSIWYG editor. The formatting flexibility is especially helpful for users without any HTML or CSS knowledge. The platform also allows you to quickly create variants of landing pages to test the impact of small changes on engagement and ROI.
The UI of the actual landing page builder seems very outdated. Additionally, the process of editing both desktop and mobile variants of the same landing page can be a bit awkward, involving a lot of back-and-forth editing.
Unbounce allows for the quick creation and customization of landing pages for targeted demand gen campaigns. Using the platform has enabled us to iterate on campaigns more quickly to drive higher ROI. It's also been helpful in proving through A/B testing which landing page elements (copy, imagery, etc.) impact performance the most.
I like that it easily syncs with my zoho crm to create new leads. I like that I can easily copy pages and duplicate them. I can create new versions of a page and do A/B testing to see which aspects of the landing page are performing effectively. I also added our company's chat to the landing page which dramatically increasing our conversion rate. It is also very easy to improve the mobile page usability within the unbounce app.
I feel that the Google Adwords keywords tool totally doesn't work. In terms of design I don't feel that someone can intuitively create beautiful landing pages. It still takes a lot of time. The sizing and codes are also not easy to adjust. I also hate that I can only have one lead form on a page at a time. I also have not been able to test the different URLs effectively. Sometimes their tutorials are very difficult to understand. It would be really great if Unbounce integrated directly with our WordPress Website.
Landing pages for lead generation. I am not a designer so rely on unbounce to create landing pages. The tool provides us with valuable data and helps increase our leads
The interface is pretty intuitive. You might find yourself searching around to find what you're looking for at first, but it's easy to get the hang of things. The ease of throwing custom CSS and javascript on to a page is also pretty great, especially when trying to match buttons or other styling to what you're main site looks like. The user community is also pretty helpful when searching for ways to accomplish specific use cases, like gating content behind a lead form.
Oh my god why do I have to build the same landing page twice for it to work on mobile. After I build my landing page, I cringe when I remember I have to start all over to make sure users on mobile will be able to use the page. It's really frustrating. This is an odd complaint, but I wish there were a way to bulk upload files (especially logos), when working on pages that require a lot of custom images. There aren't many tools to streamline repetitive tasks, so accomplishing some tasks in bulk for a page would be amazing.
We're using Unbounce to quickly whip up new landing pages and A/B existing ones.
The customer service is really good. You are able to get someone to help you directly and they are very good at following up and guiding you through the system.
The system is a bit complicated and high tech. I think is mostly designed for people that are familiar with that type of platforms.
It's very convenient for generating landing pages that can interact with other platforms such as Facebook. It's an easy way to capture visitor information and behavior to run promotions and contests.
Drag and drop and the ease to build out a page.
Terrible for building funnels, infact don't even bother. Very little out of the box features unless you are a developer or competent with css don't even waste your time. Been with unbounce for 2 years and barely seen any updates except for the occasional rework of the builder. They offer very little support for any one who works in timezones for Australasia
great for lead gen but definitely not sales.
There was not much i particular liked about Unbounce. However some of its features interms of integrations was good.
The whole UI of Unbounce just over complicated the creation of Unbounce. I particularly dislike the fact that you would need to change the design of the landing page for mobile. But when amended for mobile, the desktop view would change too. Meaning it's just not responsive at all.
We were trying to create an efficiency and speed up our production of landing pages without the need to a developer. We were able to create landing pages successfully but it was still a long time. Due to costs and the lack of benefits we no longer use Unbounce.
Pathetic, poor customer service. Not recommend to anyone. Rather optin for leadpages, intapages and landingi
If there had a award for worst customer support, I would have give it to Unbounce. Thanks to their amazing support and dedication to their customer. Pathetic, if you have any issues with your page, you have to wait min 3-4 days for their reply on email. They don't have a proper live chat service. When we approach for their help they give you shity excuse that they work from Monday - Friday so they cant give you support on other days. We been pouring our hard earned money for their product and what they give you in return is shity excuse. We have to jeopardize our campaign for the sake of their support. I will never recommend Unbounce to those who want to run a continuous campaign, if something goes wrong they wont be helping you. Rather you have to wait for 3-4 days for their reply. Don't use Unbounce. #saynounbounce
It failed with their customer support