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BrightTALK
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4.1
(77)
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BrightTALK Reviews & Product Details

BrightTALK Overview
What is BrightTALK?

BrightTALK is a webinar solution that runs on the cloud, perfectly scalable for organizations of all sizes. It simplifies channel setup, live video streaming, and lead management through its extensive array of features and tools that include content analysis, intent tracking, video creation, pipeline management, and content creation. It also offers reliable analytics to deliver comprehensive audience insight. The software comes with a studio module that supports video publishing and lets users measure conversions; as well as an AI-based targeting tool that can connect segmented audiences with trending topics.

Company TechTarget
Year founded 1999
Company size 501-1000 employees
Headquarters Newton, Massachusetts, United States
Social Media
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How does BrightTALK compare to BlueJeans Virtual Events?
What are the pros and cons of BrightTALK?
BrightTALK Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
BrightTALK Features
Analytics and Reporting
Attendee Tracking
Automated Email Invitations
Automated Webinar Reminders
Breakout Rooms
Chat Functionality
Customizable Branding
Customizable Registration Forms
Engagement Analytics
Event Management
File Sharing
HD Video and Audio
Hand Raising
Host Controls
Integration with CRM
Landing Page Templates
Lead Generation Tools
Live Polling
Mobile Access
Multilingual Support
On-Demand Webinars
Post-Webinar Surveys
Q&A Management
Recording and Playback
Registration Management
Screen Sharing
Social Media Integration
Surveys and Feedback
Virtual Backgrounds
Whiteboard Tools
BrightTALK Media
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BrightTALK Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 03, 2024
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77 BrightTALK Reviews
4.1 out of 5
Mid Market (51-1000 emp.)
Nov 02, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform!"
What do you like best about BrightTALK?

Webinars are promoted to a larger audience through the BrightTalk community.

What do you dislike about BrightTALK?

The lead form is very long and may hurt conversion rates.

What problems is BrightTALK solving and how is that benefiting you?

BrightTalk allows us to easily host webinars with lots of built-in capabilities (registration and follow-up emails, sync to Hubspot, lead forms)

Small Business (50 or fewer emp.)
Apr 07, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Streamlines all your webinar activities so you don't worry about a thing"
What do you like best about BrightTALK?

I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process.

What do you dislike about BrightTALK?

The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed.

What problems is BrightTALK solving and how is that benefiting you?

We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU.

Small Business (50 or fewer emp.)
Jul 09, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"BrightTalk | HANetf Comments"
What do you like best about BrightTALK?

BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies.

What do you dislike about BrightTALK?

Would like a face time feature to flip between camera and slides/screen

What problems is BrightTALK solving and how is that benefiting you?

Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting

Mid Market (51-1000 emp.)
Jul 13, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"More than just a webinar platform"
What do you like best about BrightTALK?

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes.

What do you dislike about BrightTALK?

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes.

What problems is BrightTALK solving and how is that benefiting you?

We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel.

Mid Market (51-1000 emp.)
Jul 05, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"It does what you need it to do"
What do you like best about BrightTALK?

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find.

What do you dislike about BrightTALK?

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars.

What problems is BrightTALK solving and how is that benefiting you?

It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs.

Enterprise (> 1000 emp.)
Jun 15, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use webinar functionality, with excellent on the day support"
What do you like best about BrightTALK?

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience.

What do you dislike about BrightTALK?

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line. Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars.

What problems is BrightTALK solving and how is that benefiting you?

Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Its a love hate relationship"
What do you like best about BrightTALK?

Really, the main reason why anyone would pick to host their webinars over most other webinar platforms is that BT syndicates content within their network. They also send out newsletters that include your webinars depending on what tags you put on the settings, and they also send out the reminder emails and thank you for attending, and sorry we missed you emails which is nice.

What do you dislike about BrightTALK?

They have made strides in the platform, and have move to their new "talks" platform but they are still lacking a few things. I wish they would show the number of attendees. It feels weird as a presenter and moderator to be speaking and not know if anyone is even listening or tuned in.

What problems is BrightTALK solving and how is that benefiting you?

BrightTalk is our main platform for hosting most of our external webinars we do with partners etc. Because they syndicate content, we have seen some new leads come in from their network.

Mid Market (51-1000 emp.)
May 31, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good tool that has the potential to be great"
What do you like best about BrightTALK?

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform.

What do you dislike about BrightTALK?

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account.

What problems is BrightTALK solving and how is that benefiting you?

We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps.

Mid Market (51-1000 emp.)
Jun 17, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Webinar platform and lead generation with some minor logistic hurdles"
What do you like best about BrightTALK?

The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through.

What do you dislike about BrightTALK?

You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner.

What problems is BrightTALK solving and how is that benefiting you?

BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route.

Mid Market (51-1000 emp.)
Nov 24, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Poor Virtual Events Solution / Lots of Spam Emails"
What do you like best about BrightTALK?

The professional services was OK - the fulfilled their contractual obligations. They also helped onboad speakers

What do you dislike about BrightTALK?

-Hubspot integration isn't great (not all data would properly sync - we're probably missing 10% of our attendees.) If you're looking for a real HubSpot integration, BrightTalk isn't the tool -Soooo many steps to register for an event. Create a brightalk account, click register for each session, etc. This process really hurt our registration numbers -Spam emails everywhere! Both attendees (and myself, the end user) have gotten so many spam emails since participating. Some days there are multiple emails from Brightalk suggesting totally unrelated content. Despite unsubscribing many times, they seem to have multiple email lists ([email protected], [email protected], etc.) -Engagement functionality is really lacking. Basic functions like in session chat are unavailable

What problems is BrightTALK solving and how is that benefiting you?

Virtual event - not many benefits realized

Mid Market (51-1000 emp.)
Jul 12, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"BrightTalk Channels is great...if you don't care about security"
What do you like best about BrightTALK?

I love that there is an easy way to get your content to those that might not be within your existing network.

What do you dislike about BrightTALK?

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection.

What problems is BrightTALK solving and how is that benefiting you?

Getting to net new contacts, expanding out target areas.

Small Business (50 or fewer emp.)
Jan 23, 2023
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Disappointing"
What do you like best about BrightTALK?

My CSMs were good and worked hard for us until they left. The platform is usable (not saying much).

What do you dislike about BrightTALK?

I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically subscribed to your channel and sent to your CRM, even if they misclicked. This is a problem in regard to intent and results in a number of leads who have no idea why you're reaching out. The cost over all is quite high for the lead quality. Just hasn't been a good experience for us.

What problems is BrightTALK solving and how is that benefiting you?

Supposed to help us generate high-intent leads who are in a buying cycle for software like ours. Just wasn't the case for most.

Mid Market (51-1000 emp.)
Jan 19, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"It gets the job done, but it's clunky and lacks features."
What do you like best about BrightTALK?

Using our content management app (Uberflip), we can embed webinars on our website easily.

What do you dislike about BrightTALK?

Lack of support, lack of features, technical issues with syncing leads, customer complaints about setting up an account then getting tons of emails.

What problems is BrightTALK solving and how is that benefiting you?

Webinars are our #2 source of incoming leads, so a platform to host them is essential.

Mid Market (51-1000 emp.)
Aug 18, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Disappointing issues"
What do you like best about BrightTALK?

Their customer success manager did try to help us when we had issues (thanks Trish!).

What do you dislike about BrightTALK?

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significatnly worse quality then what we could aquire by promoting the webianrs via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (ie. people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualificaiton) led to lots of frustration from the sales team, who would call people who did not even remember registering.

What problems is BrightTALK solving and how is that benefiting you?

We wanted to use Brighttalk to increase our lead generation. We did achieve this, but the lead quality is very low and not worth the investment. As a platform, there are way too many issues with it.

Enterprise (> 1000 emp.)
Aug 03, 2020
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Broadcast Platform & Not Engagement Platform"
What do you like best about BrightTALK?

Easy to use and provide demo but the limited features definitely allow for simplicity of the platform

What do you dislike about BrightTALK?

- No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive

What problems is BrightTALK solving and how is that benefiting you?

Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient!

Mid Market (51-1000 emp.)
Jun 27, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Platform crashed minutes before webinar due to BrightTalk technical issues"
What do you like best about BrightTALK?

Go to a different vendor. Unreliable platform.

What do you dislike about BrightTALK?

The platform had "technical issues" minutes before a webinar we had been planning for 6 weeks. They notified our company 3 minutes into the webinar that they were unable to fix the issue and that we would need to reschedule our webinar for later in the day. Further, you are required to login in order to subscribe to a webinar. Huge barrier to entry.

What problems is BrightTALK solving and how is that benefiting you?

We aren't solving any because the platform doesn't work.

Mid Market (51-1000 emp.)
Jun 27, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Unreliable platform - horrible experience"
What do you like best about BrightTALK?

I cannot provide any details about things I like about brighttalk, as we ran ONE webinar with them and they failed miserably.

What do you dislike about BrightTALK?

our company leveraged BrightTalk for a big Webinar we were hosting. We drove a ton of attendance to this webinar and AS IT WAS SET TO BEGIN, BrightTalk rescheduled it due to technical difficulties.

What problems is BrightTALK solving and how is that benefiting you?

None - they are costing us business.