ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Having a lead generation automation set up from a web form that sends a confirmation email, sets a new lead and adds a task to call them. The email looks professional and was easy to design. Easy integration with Squarespace and Zapier.
Not being able to use the SMS function in Australia. Addresses not auto-filling.
Automated the inquiry process and saved me time individually emailing new clients.
Their automation features are very intuitive and make it easy to ensure all new marketing leads are proptley engaged with content to keep them engaged.
The only thing that wuold be nice to have would be a simple method to see all automation triggeres and where they were located. For older campaigns it can be difficult to find how the process flowed unless you really dig.
They make it easy to take newley captured leads from our paid marketing efforts, and engage them quickly with confirmation emails and nurturing campaigns.
les interface de creation de mail sont aisées et bien structuré, les emails font vraiment pro. Le CRM est facile d'utilisation aussi
Je n'ai pas encore trouver d'éléments négatif pour l'instant
Cela m'a permis de gagner beaucoup de temps , d'etre plus pro dans l'envoie d'email et d'avoir des prospects plus precis
ActiveCampaign makes it easy to design great newsletters and funnels for our business. It is so much more user-friendly than other services I've used!
Historically their customer service has been extraordinary, but it's been less than stellar the last few times. I'm hoping it's just some bad luck on my part and not a permanent issue.
ActiveCampaign makes it easy to design funnels and newsletters and keep our various audiences organized and tracked.
I love how easy it is for us to create custom templates. We send emails daily, sometimes multiple times a day, and with Active Campaign, we can create very clean and high-quality custom email templates. The customer support is amazing and we can get help whenever we need it.
Because our list grows quickly we have run into a few issues with limited sends being applied to our account.
Active Campaign is helping us communicate with our audience on a daily basis.
It is easy to personalize the emails and is very helpful to have the statistics. The integrations are great.
it would be beneficial having a way to discharge all my emails written in a doc format.
I'm sending email marketing, and everything runs together perfectly ok with my web and different integrations. Also, It helps a lot with the automatized emails
They have live chat support - this is the best feature, you always have help
Sometimes the different lists and everything are confusing. (Meaning It says that 4K people are in my list, but the mail is only sent to 2K people
It is an autoresponder, I am a coach & consultant, so it helps me market to my audience
That it give you what you need: The contacts of your leads. And in a very easy way.
All good, I did not find anything wrong with this tool.
I get the email contacts of my leads
It's easy to use, shows you the stats you want to see, is reasonably priced and customer care is next level.
I struggle understanding some of the elements around segregating specific people out of certain emails.
It helps me deliver a sequence of emails fast.
Extremely powerful and mail marketing automation platform. I recommend ActiveCampaign to every marketer and client who wants a reliable way to manage complex CRM and newsletter funnels
Sometimes customer care is not really that helpful and has to be chased. Setting Activecampaign up the first time can be daunting but very rewarding.
I launch automated webinars and ActiveCampaign helps me with the automation side. It's essential for me.
I love the conditional logic features and how easy it is to implement.
The platform is slow on Safari, so it can take a while to setup.
I use Active Campaign for a drip marketing campaign to new leads encouraging them to schedule a consultation call.
I was looking specifically for a CRM app that I could integrate with our SaaS application, after looking at a few, Active campaign came out on top with easy integration and a great designer to create custom emails.
I haven't encountered any downsides yet, the application has been very easy to use and everything I have expected has been available to use.
When users subscribe to our application we want to send various welcome and getting started emails, this as solved the problem without having to build this funtionality.
It's pretty easy to use, and it has helped me increase my deliverability and open rate.
I'm not a fan of the monthly cost as a function of number of subscribers. That's a reasonable idea, but when you get over 5k subscribers then the next level is 10k! That being said, the customer service has been good and they have worked with me on my subscription level.
Email automation, list building, and email deliverability
Active Campaign is the best for email marketing automation. The support is ready for anything
in this moment I have a little bug. Hope it will restore early
The email automation
The email automation and campaigns are intuitive and super user-friendly.
Before becoming a regular user, I had to watch several videos on how to navigate the site.
AC solves the problem of the time it takes to create automations and campaigns. It's a paint-by-number system that's easy to navigate once you understand how the platform works. It's benefitting me because I don't have to think about how to roll an automation out; it's virtually "plug and play," and for a non-tech-savvy person like me, it saves me a ton of time and thinking power that I can use to focus on other aspects of my business.