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Zoho Marketing Automation
Streamlined Marketing Success
4.2
(75)
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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview
What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
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What Zoho Marketing Automation is best for?
How does Zoho Marketing Automation compare to HubSpot?
What are the pros and cons of Zoho Marketing Automation?
Zoho Marketing Automation Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Marketing Automation Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Zoho Marketing Automation Media
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Zoho Marketing Automation Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 02, 2024
Zoho Marketing Automation Logo
75 Zoho Marketing Automation Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
LF
Liset F.
Digital Marketing Manager
Share
"Personal experiencie"
What do you like best about Zoho Marketing Automation?

Que puedes integrar todas tus plataformas digitales

What do you dislike about Zoho Marketing Automation?

Que si no tienen conocimientos es dificil enlazarlos

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Una plataforma que puedes integrar distintos softwares y redes sociales

Mid Market (51-1000 emp.)
May 17, 2022
 Source
Overall Rating:
5.0
Satish  Kumar E. avatar
Satish Kumar E.
Devops Architect
Share
"Zoho marketing automation review"
What do you like best about Zoho Marketing Automation?

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

What do you dislike about Zoho Marketing Automation?

There nothing much to dislike about the software everything is good and some additional features are to added.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
Naina G. avatar
Naina G.
Customer Success Manager
Share
"Efficient lead management for small company"
What do you like best about Zoho Marketing Automation?

This CRM software is easy to use and seamlessly integrates your email and other products. It is a one-stop solution for all lead, account, and contact management.

What do you dislike about Zoho Marketing Automation?

It doesn't integrate well if you connect it with many tools. It is suitable for small usage and not overall implementation at a higher level.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Customization capability is its best feature. You can create custom modules for contacts, accounts, opportunities, etc. Even a person with no technical know-how can master customizing Zoho CRM.

Small Business (50 or fewer emp.)
Dec 06, 2021
 Source
Overall Rating:
5.0
Mickey W. avatar
Mickey W.
Customer Service Agent
Share
"I like all things Zoho!!"
What do you like best about Zoho Marketing Automation?

It's very informative with the insights. Reports for everything you need one for. Has great workflow creation that helps you place the right marketing emails to the correct leads.

What do you dislike about Zoho Marketing Automation?

That it's not free!! Lol. It's okay though because it's really not that expensive compared to others and the amount of product that comes packed into it. There's really nothing to dislike.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Customer conversion. It's a really good tool that I can integrate many of other products into. It will identify what my customers interact with and target that niche with that certain customer for marketing. So simple!!

Small Business (50 or fewer emp.)
Jun 29, 2021
 Source
Overall Rating:
5.0
Kishor L. avatar
Kishor L.
Data Analyst
Share
"I am using ZOHO and it is fantastic Marketing Automation I ever seen."
What do you like best about Zoho Marketing Automation?

Stages arrangments in the Enquiries/ Deals pipelines

What do you dislike about Zoho Marketing Automation?

The weekend support through email - It would be better if online 24X7.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Segmentaion of all customer/Client Deals & enquiries

Small Business (50 or fewer emp.)
Jul 16, 2020
 Source
Overall Rating:
5.0
FR
Fredrick R.
Founder
Share
"Use it daily"
What do you like best about Zoho Marketing Automation?

Ease of use. Integration and functionality.

What do you dislike about Zoho Marketing Automation?

Difficult to navigate sometimes. They constantly change format.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Unlimited automated emails; Touchpoints; Complete lead management

Small Business (50 or fewer emp.)
May 02, 2020
 Source
Overall Rating:
5.0
Krystle P. avatar
Krystle P.
General Manager
Share
"Hub Review"
What do you like best about Zoho Marketing Automation?

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

What do you dislike about Zoho Marketing Automation?

I would like if it could do more accounts

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

Small Business (50 or fewer emp.)
May 25, 2019
 Source
Overall Rating:
5.0
Richard L. avatar
Richard L.
Marketing Director & Crm Admin
Share
"An All-in-One solution for all your Marketing needs."
What do you like best about Zoho Marketing Automation?

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

What do you dislike about Zoho Marketing Automation?

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live. Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

Small Business (50 or fewer emp.)
May 21, 2019
 Source
Overall Rating:
5.0
RP
Rick P.
Film Critic
Share
"If there's another, more powerful marketing companion, I'd like to try it out"
What do you like best about Zoho Marketing Automation?

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

What do you dislike about Zoho Marketing Automation?

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard. No integration with Zoho's own forms app? Or am I missing something?

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

Mid Market (51-1000 emp.)
Jan 19, 2024
 Source
Overall Rating:
4.5
PB
Pradeepa B.
Founder
Share
"Zoho Automation is Best tool to wotk"
What do you like best about Zoho Marketing Automation?

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business

What do you dislike about Zoho Marketing Automation?

some of the metrics not be tracked if its implemented this will give awesome response

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It will increases our returning customers and increse our revenue by xxx%,which gives us big positive impact on our business.

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
4.5
D.K.Narasimha K. avatar
D.K.Narasimha K.
Digital Marketing Executive
Share
"A user-freindly and time saving tool"
What do you like best about Zoho Marketing Automation?

1. Easy to configure 2. User friendly controls

What do you dislike about Zoho Marketing Automation?

1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We are benifitting from using Survey forms in Zoho.

Enterprise (> 1000 emp.)
Oct 13, 2023
 Source
Overall Rating:
4.5
Kunal A. avatar
Kunal A.
Lead System Analyst
Share
"Review for Zoho Marketing"
What do you like best about Zoho Marketing Automation?

Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

What do you dislike about Zoho Marketing Automation?

The learning material is not much for beginners. support services can be improved. I observed sometimes tool gets stuck and it needs to be ended from task manager.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps in generating invoice automatically. which was for a challenge earlier. we can also find out the pending invoices from the report generated within the tool.

Mid Market (51-1000 emp.)
Sep 12, 2023
 Source
Overall Rating:
4.5
TW
Tim W.
Founder
Share
"Full of features and powerful integrations"
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used.

What do you dislike about Zoho Marketing Automation?

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product.

Small Business (50 or fewer emp.)
Aug 08, 2022
 Source
Overall Rating:
4.5
RP
Rajesh P.
Cofounder
Share
"Minimise my work and it helps to save time"
What do you like best about Zoho Marketing Automation?

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice.

What do you dislike about Zoho Marketing Automation?

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool.

Small Business (50 or fewer emp.)
Aug 05, 2022
 Source
Overall Rating:
4.5
Denver r. avatar
Denver R.
Business Analyst
Share
"Zoho is extremly user friendsly and easy to user"
What do you like best about Zoho Marketing Automation?

Zoho makes its easy for me to bring the relevant target audience to my website and increase sales

What do you dislike about Zoho Marketing Automation?

Zohos pricing is a little too high for new businesses and should have cheaper options as well

What problems is Zoho Marketing Automation solving and how is that benefiting you?

The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign

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