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Zoho Campaigns
4.4
(974)
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Zoho Campaigns Reviews & Product Details

Zoho Campaigns Overview
What is Zoho Campaigns?

Zoho Campaigns is an all-in-one email marketing platform designed for small to medium businesses. Among its key features, email automation, landing pages, social media integration, and an intuitive drag-and-drop editor are cited as top tools that customers love. However, one of its best features is its ability to segment your contacts based on their behavior and interests, allowing for more personalized and effective campaigns. Overall, Zoho Campaigns is a powerful and user-friendly solution for businesses looking to grow their email marketing efforts.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
Zoho Campaigns Categories on Findstack
Zoho Campaigns Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Campaigns Features
Role
Performance and Reliability
Breadth of Partner Applications
Internationalization
Data Import & Export Tools
Integration APIs
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
A/B Testing
Basic Reporting
Zoho Campaigns Media
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Zoho Campaigns Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Zoho Campaigns logo
974 Zoho Campaigns Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Aug 23, 2021
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Share
"Ok user experience but really shines under the hood"
What do you like best about Zoho Campaigns?

I love it's core functionality and ability to deliver meaningful impact on my campaigns and helping me reach my target audience with all the filtering and raw power

What do you dislike about Zoho Campaigns?

The UI is a tad clunky but still gets you where you need to go. I think some of the toolbars would benefit from a redesign

What problems is Zoho Campaigns solving and how is that benefiting you?

Email the right people in my accounts at the right time

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Share
"Zoho Campaign"
What do you like best about Zoho Campaigns?

It is easy to use and its free to use.

What do you dislike about Zoho Campaigns?

It does not help you when you are stuck and it seems more confusing than the last time I used it

What problems is Zoho Campaigns solving and how is that benefiting you?

It is a cost effective drip campaign. It helps to validate information

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Share
"zoho campaigns"
What do you like best about Zoho Campaigns?

powerful software with lots of features including reducing email rejection as spam with DKIM setup

What do you dislike about Zoho Campaigns?

early to say but lots of issues such as fields rejection without explanation and hard to insert logo

What problems is Zoho Campaigns solving and how is that benefiting you?

sales automation for my team and better crm record keeping. no benefits yet as early

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Share
"Functionality leaves a lot to be desired"
What do you like best about Zoho Campaigns?

The ability to schedule posts and view individual email reports. The convenience of having a direct link to CRM as opposed to using third party providers such as Mailchimp is a definite big advantage to this software.

What do you dislike about Zoho Campaigns?

The email design interface is fussy, outdated and difficult to use. Although Campaigns tries to achieve a seamless drag and drop functionality, it is often laggy and users have to click options several times before it will work. This entire interface needs redesigning and simplifiying. More of a general comment, but the Zoho support team are AWFUL. We have had ongoing problems with Zoho that need to be escalated to the support team directly but the problem is always ignored and has to be chased up and it is always delayed. The average fix time for a problem is about a month, and this is only because two people are constantly chasing up Zoho otherwise the problems would be forgotten about.

What problems is Zoho Campaigns solving and how is that benefiting you?

We are developing relationships with our customers using zoho campaigns and sending them regular email campaigns means that we are increasing our awareness. Zoho Campaigns has been a big help during GDPR as it is directly a part of our CRM system so has sufficiently decreased the workload.

Small Business (50 or fewer emp.)
Oct 07, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Share
"Complicated and bad deliverability"
What do you like best about Zoho Campaigns?

The integration with zoho crm "vistas" and sync.

What do you dislike about Zoho Campaigns?

The bad deliverability. Comparing with mailchimp, my previous email platform, with the same lists and kinf of content, I lost more than 10% of open rate.

What problems is Zoho Campaigns solving and how is that benefiting you?

Integration with zoho crm allow to centralize management of emails.

Mid Market (51-1000 emp.)
Sep 20, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Share
"Overly complicated and repetitive "
What do you like best about Zoho Campaigns?

I don’t think there is anything overly positive about this software.

What do you dislike about Zoho Campaigns?

Having to get mailers approved. You have to create a new version of an automated journey just to change one word. Everything is not easy to use.

What problems is Zoho Campaigns solving and how is that benefiting you?

None

Mid Market (51-1000 emp.)
Dec 03, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Share
"Nice platform but slow customer service"
What do you like best about Zoho Campaigns?

The platform has a lot of nice features for sending email campaigns and it is easy to use

What do you dislike about Zoho Campaigns?

Your customer service is quite rigid and not flexible

What problems is Zoho Campaigns solving and how is that benefiting you?

I am sending customised and targeted email campaigns with zoho

Small Business (50 or fewer emp.)
Nov 06, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Share
"Many things are not finished"
What do you like best about Zoho Campaigns?

Good integrated in other apps, the mobile app on ios is pretty good and once planned a new campaign it is very reliable.

What do you dislike about Zoho Campaigns?

Many functions are not finished. After uploading my own html file, I can't change images. The editor is very buggy. So I can't use my own html templates inside ZCampaigns. On email notification mails I can't translate every text details (for example click here). Creating a sign up form on which the customer can choose to which lists he wants to be added (at least one must be selected but he can also choose both) is not possible. If we have several lists I have to make design changes on mail notification for every single list which needs a lot of time. It is not possible to send customized html notification mails to subscribers. This is a big NEED when it comes to corporate design. It I compare ZCampaigns to Mailchimp the whole app seems to be buggy and not finished and not really responsive. I really wish Zoho will improve ZCampaigns very soon!

What problems is Zoho Campaigns solving and how is that benefiting you?

We're sending weekly newsletter to our customers about new movies in our cinema. Sending campaigns works well.

Small Business (50 or fewer emp.)
Mar 13, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Share
"Zoho Campaigns is a Cumbersome Mess"
What do you like best about Zoho Campaigns?

These ease of creating a template is nice.

What do you dislike about Zoho Campaigns?

Pretty much everything else is a pain just like most of Zoho. For some reason, Zoho has a love of creating silos and making users lives more difficult. After using Hubspot for creating and sending campaigns Zoho is utterly terrible.

What problems is Zoho Campaigns solving and how is that benefiting you?

Not solving much because it takes way too long to use Zoho and support call are almost a daily occurrence. Those are fun too with the foreign support agents that you can barely understand. We may be switching very soon.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Share
"Nice Campaigns, lots of bounces"
What do you like best about Zoho Campaigns?

Zoho Campaigns has a lot of features others have not or are a lot more expensive than it. We are using it as part of Zoho One and are paying less than 40 EUR per user. In our situation we are not limited to subscribers amounts or mails sent. I personally like the automation and subscriber scoring a lot but don't have time to implement it correctly. My colleagues like the WYSIWYG Newsletter creation tool which is basic but does its job (better than nothing, like competitors do).

What do you dislike about Zoho Campaigns?

Since we changed to Zoho Campaigns, we have a lot of bounces. A lot. Ten per cent of our subscribers are not bounced. Zoho's policy is to keep these people bounced which leads to the funny situation that we have a customer who pays for ads in our newsletters but is now bounced and has no option to resubscribe. We charge him money but are not able to send him our product directly... It's not our subscriber base because that was steady for some years now. It's Zoho.

What problems is Zoho Campaigns solving and how is that benefiting you?

Better, Easier Campaign creation. Multi user campaign editing, detailed reports. Subscriber Scoring.

Mid Market (51-1000 emp.)
Aug 01, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Share
"Not a fan!"
What do you like best about Zoho Campaigns?

The syncing of our lists is easy, but most features you can find in other providers.

What do you dislike about Zoho Campaigns?

We have had constant deliverability issues, especially with gmail. The automation section is a little tricky to setup. You also are limited by the number of lists syncs you get from the CRM to campaigns on a daily and monthly basis.

What problems is Zoho Campaigns solving and how is that benefiting you?

We have been trying to grow our promotional efforts, and also keep more in communication with our customers.

Small Business (50 or fewer emp.)
Mar 20, 2018
 Source
Overall Rating:
0.5
AG
Verified Reviewer
Share
"Very limited tool"
What do you like best about Zoho Campaigns?

Not much I'm afraid. While there is always a learning curve with any new tool you use, Zoho failed to impress me. I can't seem to find something I like about it yet. I'll be fair and try to give it more time, granted, I don't have a choice for now. It integrates, up to a certain point, with Zoho CRM. I guess the positive is that it is much cheaper than your Eloqua or Marketo. You get what you pay for.

What do you dislike about Zoho Campaigns?

Well, for one, going from Eloqua (Oracle) to Zoho is a drastic step down. I am used to the best of the industry so it is of course going to be hard to make me happy, I'll give you that. I find that Zoho has very limited features, almost no flexibility, is very clunky and overall, does very little for me right now other than batch 'n blast. If you only need to send a few emails to a small fairly static list, it may do the trick. It is EXTREMELY SLOW to disseminate. It took over 2 1/2 hrs to send less than 10,000 emails.

What problems is Zoho Campaigns solving and how is that benefiting you?

I managed to send one newsletter... Boohoo. Problems: what a pain to get an email ready. Too limited. Creating a preference center is weird to be nice. Image and list management are inexistent. I haven't been able to test the Lead Scoring module yet since it is an Add-On and I don't have it at this time. Not enough synch options with CRM. Very basic reporting capabilities but that would be normal since other features are limited. Maybe as I continue to use it, I'll find workarounds. I had and still have a problem with login/credentials so management of users does not meet my needs.

Mid Market (51-1000 emp.)
Aug 28, 2019
 Source
Overall Rating:
0.0
AG
Verified Reviewer
Share
"Worst application I have ever used for email marketing, and I have used all the majors. "
What do you like best about Zoho Campaigns?

This application's GUI allows you to set up an email in a similar fashion to any of the others (mailchimp, constant contact, etc.), but send a test email and it wont show up how you want it to look. Spacing is off, images and links are gone, and goes to spam.

What do you dislike about Zoho Campaigns?

Support, and everything else. Emails dont show up as built, and go directly to spam

What problems is Zoho Campaigns solving and how is that benefiting you?

Was hoping to ease the integration to CRM with zoho campaigns, but its a god awful application.

Small Business (50 or fewer emp.)
Apr 24, 2019
 Source
Overall Rating:
0.0
AG
Verified Reviewer
Share
"Not what I thought it was"
What do you like best about Zoho Campaigns?

no free option, only way to utilize more than just sending a small basic email, is to pay for a pricing plan.

What do you dislike about Zoho Campaigns?

no way to auto emails for free - paid option. no way to send emails in a sequence - paid option. no way to set up triggers or send out emails based on triggers - paid option only. no way to set up tags - paid option only.

What problems is Zoho Campaigns solving and how is that benefiting you?

Just started using ZC, I'm using this to solve my customer email marketing - no benefits after 7hrs of using this product.

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