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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

Wistia Categories on Findstack
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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 05, 2024
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 11, 2016
 Source
Overall Rating:
5.0
AM
Adrianne M.
Private Tutor And Blogger
Share
"Wistia Rocks!"
What do you like best about Wistia?

The beautiful player makes my videos stand out. They make email opt-in as easy as banging my head to Metallica.

What do you dislike about Wistia?

Nothing. Between the awesome customer service and the tutorials they make to support budding video makers...I am pleased.

What problems is Wistia solving and how is that benefiting you?

They make me look professional!

Small Business (50 or fewer emp.)
Aug 11, 2016
 Source
Overall Rating:
5.0
MB
Manda B.
Ppc Marketing
Share
"Great Product!"
What do you like best about Wistia?

I love how easy and helpful they are. Not only do they give you a great product, but they give you helpful videos to make sure that you know what you are doing. Love the product!

What do you dislike about Wistia?

Nothing. I haven't had a problem with them yet. They're great!

What problems is Wistia solving and how is that benefiting you?

It helps us with tracking and implementation of our software.

Small Business (50 or fewer emp.)
May 27, 2016
 Source
Overall Rating:
5.0
MW
Mark W.
Photographer/Videographer
Share
"Amazing service, couldn't ask for clarification anything better video marketing related"
What do you like best about Wistia?

- amazing analytics -friendly staff -thought leaders in video marketing -can be used to directly influence sales and marketing

What do you dislike about Wistia?

Nothing! This is one of the greatest platforms out there for business video.

What problems is Wistia solving and how is that benefiting you?

Using Wistia, I have been able to identify key digital behavior metrics that reflect a sales leads's intent and engagement with using our service. The benefits of video marketing analytics is that instead of throwing a video on YouTube and hoping for results, I can post a video on Wistia and track who watched, when they watched and how much they watched. This in combination with email marketing software has made the marketing behavior assessment of a lead incredibly revealing.

Mid Market (51-1000 emp.)
Apr 09, 2016
 Source
Overall Rating:
5.0
SA
Sarah A.
Content Manager
Share
"Better than YouTube for marketing teams "
What do you like best about Wistia?

What is let's you upload, add subtitles, track people who watch, along with all the other features of YouTube.

What do you dislike about Wistia?

It seems to take a little longer to upload, and my team never really remembers the password, once we log in and wait for the upload though, we can add a lot of details and metadata to our videos.

What problems is Wistia solving and how is that benefiting you?

We use his for marketing videos, to put them in our site and also partner sites.

Mid Market (51-1000 emp.)
Jan 12, 2016
 Source
Overall Rating:
5.0
DG
Danai G.
Digital Marketing Specialist
Share
"The Best B2B Video Software in the Market!"
What do you like best about Wistia?

Wistia is extremely user-friendly, powerful, and intuitive. I am able to upload, edit, and share videos without any problems. I also love the ability to insert custom call-to-actions in my videos in order to drive lead generation. Integrates well with my marketing automation tool (Pardot), and has good reporting tools.

What do you dislike about Wistia?

The only major drawback is the price, especially compared with competitors. Wistia does have an amazing set of features, though.

What problems is Wistia solving and how is that benefiting you?

Wistia has allowed us to leverage our video content in order to drive lead generation. It's integration with Pardot means that we can understand our prospects and leads better than ever before.

Small Business (50 or fewer emp.)
Dec 12, 2015
 Source
Overall Rating:
5.0
JM
Joshua M.
Cofounder
Share
"My favorite premium video player!"
What do you like best about Wistia?

I enjoy Wista because it is beautiful, flexible and has a great API for advanced marketing and analytics integrations.

What do you dislike about Wistia?

Honestly, I don't have anything I dont like.

What problems is Wistia solving and how is that benefiting you?

It helps be solve video engagement problems.

Mid Market (51-1000 emp.)
Jul 22, 2015
 Source
Overall Rating:
5.0
JU
Justin U.
Sr. Graphic Design Manager
Share
"Professional Video Hosting with a Marketing Twist"
What do you like best about Wistia?

The straight-forward, user friendly user interface is great. The available tools are robust with enhancements made regularly. The reporting features are well presented and easy to understand, which gives us great visibility into how our video content is being consumed. The Wistia community is awesome as well. It is a very enthusiastic and supportive community.

What do you dislike about Wistia?

Honestly, it's difficult to find something not to like. Recently we've had a minor issue with videos defaulting to HTML5 in Chrome, but resolution is already underway.

What problems is Wistia solving and how is that benefiting you?

We are distributing better videos since moving to Wistia. Their heat maps and other reporting tools help us see our viewers behavior, allowing us to tweak our production techniques and delivery to improve the overall experience. Being part of their online community has also allowed us to share the experiences of others to enhance our craft, learn new things - all of which leads to a better video product for our viewers.

Small Business (50 or fewer emp.)
Jul 17, 2015
 Source
Overall Rating:
5.0
CT
Corey T.
Co Founder
Share
"Great Video Hosting Solution!"
What do you like best about Wistia?

Full analytics on video views. Expansive labs. So many different things you can do with video hosting, I wish I had more time to test all the features!

What do you dislike about Wistia?

We are new to Wistia < 2 months. Haven't found anything to dislike yet!

What problems is Wistia solving and how is that benefiting you?

Video hosting w/o having to use Youtube or Vimeo. Better analytics. We can see when people stop watching videos, etc and make decisions based on that.

Small Business (50 or fewer emp.)
Jul 15, 2014
 Source
Overall Rating:
5.0
MC
Matt C.
Senior Director, Marketing
Share
"The best video hosting solution for business, hands down"
What do you like best about Wistia?

Very easy to use and simple to embed video into your website. The guys at Wistia are constantly enhancing the service with new features. I'm a big fan of the integration with my marketing automation solution, which allows me to see when an identified prospect views a video on my site, which video they viewed, how long they viewed the video, etc. Must have for marketers who are serious about adding video content to their website.

What do you dislike about Wistia?

Absolutely nothing.

What problems is Wistia solving and how is that benefiting you?

N/A

Small Business (50 or fewer emp.)
May 14, 2014
 Source
Overall Rating:
5.0
John N. avatar
John N.
Historical Actor/Speaker
Share
"Hosting Video Made Easy"
What do you like best about Wistia?

For our target audience, I like having our own branded video hosting service (as opposed to using YouTube, for example.) Wistia also puts out great content (blogs and video) to help companies like ours develop better content.

What do you dislike about Wistia?

Wistia is more expensive than other options I looked at, but it offers the best range of features I wanted.

What problems is Wistia solving and how is that benefiting you?

We needed a simple way to host videos and embed them on our website. Wistia does that with style.

Mid Market (51-1000 emp.)
Dec 04, 2013
 Source
Overall Rating:
5.0
AH
Andrew H.
Enterprise Campaign Marketing Manager
Share
"Fantastic Video Hosting Solution"
What do you like best about Wistia?

The Wistia team has put together the best video hosting platform I've used. The near real time analytics (heat maps) that the platform shows are so helpful when creating video content. As an example, you can see the parts of your videos that were watched, rewatched, skipped etc. I also love that they are continuously innovating and share what they are working on. Embedding the videos is simple, elegant and is fantastic for marketing and email automation .

What do you dislike about Wistia?

So far I can't think of anything I dislike.

What problems is Wistia solving and how is that benefiting you?

Video Hosting, Video Analytics, Web Content Management. After producing a number of videos and reviewing the analytics, aka 'heat maps,' we were able to produce better content that was shorter and more to the point. Additionally, with the analytics we could see who from our email marketing campaigns were opening and viewing the videos and what part of the country they were from.

Mid Market (51-1000 emp.)
Nov 07, 2023
 Source
Overall Rating:
4.5
KB
Kevin B.
Strategic Projects Manager
Share
"Best video marketing platform out there"
What do you like best about Wistia?

I tried many video platforms throughout the years but Wistia is the best buck for your money. It's user-friendly and it's easy to get colleagues on board.

What do you dislike about Wistia?

If you have a large database of videos it's not always easy to organize your videos and find them back.

What problems is Wistia solving and how is that benefiting you?

It's the perfect videoplayer for your website that connects with Hubspot so you can score your leads or customers. We use it for marketing and support and HR videos.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
4.5
JS
Jose S.
Founder
Share
"The best video platform there is!"
What do you like best about Wistia?

It's so easy to use, I have used it for over a year, video processing is super fast, built-in tools work amazing. I have saved so much time because of the platform.

What do you dislike about Wistia?

Maybe get faster while proccessing videos? The edit tools need to be better.

What problems is Wistia solving and how is that benefiting you?

Video hosting, turntile.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
4.5
M.
Marko .
Founder
Share
"Things are easier with Wistia"
What do you like best about Wistia?

User friendly UI with straightforward options, good overview and it can be embeded with ease. Customisations on the video are really good and easy to use!

What do you dislike about Wistia?

Legacy users benefits could have been better. Something to be avare that packages can get smaller and the price bigger.

What problems is Wistia solving and how is that benefiting you?

Good overview, statistics, connection to analytics, ease of use make it a great service.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
4.5
MV
Mehul V.
Marketing Manager
Share
"Great for collaboration!"
What do you like best about Wistia?

The platform's ease of use was helpful, and I found a lot of benefits in sharing recorded videos with customers and clients. It was easy to upload and share too. Hubspot integration makes tracking things easier for us even after an event or webinar has ended. I also benefited from the built-in analytics to track my campaign progress.

What do you dislike about Wistia?

The only thing we found was that the platform is expensive for per-user licence and then when the wider team uses it. I wish they could be a bit more cost-effective

What problems is Wistia solving and how is that benefiting you?

Wistia is helping us by being a go-to content hub for all our marketing and sales materials. We are taking actionable insights from the reports and content usage to build on our quarterly planning and get a sense of the most demanding video content.

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