Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
Capabilities |
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.
Nothing. The platform hits all our needs.
We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.
The ability for a marketer to easily do things like customize thumbnail, add alt text, add annotations, edit title and descriptions, and get responsive embed codes for placing the video in blog/email/website content. The efficiency of the 'automated' features like being optimized for website page speed performance and that the search engine meta data is automatically packaged with the video to improve website SEO; auto-generated captions with the ability to correct any typos; embeddable channels-like experience so you can easily showcase all your videos on your website in a way that benefits SEO instead of just using YouTube. HubSpot integration features such as lead-gen forms and property sync so you can lead score and nurture based on video metrics. Wistia customer support is awesome when issues do arise!
Analytics are somewhat limited and the project folder structure isn't super intuitive — it's sometimes glitchy to move a video from one project to another.
Being able to host and embed videos on our website in a system that is optimized for search engines and integrates with our CMS and CRM. As a result we can generate website traffic and engage leads from our videos.
The editable player to ensure our players display the correct share information and match our branding.
It can be pricey, but worth the investment. We have been grandfathered into our pro account, but that still limits some of our integrations.
The ability to customize our videos and ensure hosting content without the worry of the embedded player trying to take users to other videos, off our site, or remove our content.
The player always works and looks fantastic, but it's all about the data. By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.
Their podcast product is a bit lacking, it doesn't show as many metrics as other hosting platforms. Reporting video plays across social media channels is weak too.
They recently made a big splash in a live video / webinar product, which seems like a really great start. Zoom is still better if you pay for all the live event features, but I'm excited to see how they develop further.
We love the analyitics that we can see on who's watching our videos, where they're watching, how long they're watching for and when they're re-watching. In addition, I love the fact we can customise the player colour, thumbnail, video thumbnail and what shows on the playbar.
So you've recently changed it so when we upload a video, captions are automatically turned off, when we need them always on - so we have to remember to go and turn them on - we're a video production company and use the hosting platform to share our videos to our clients when they're in draf and revision stages...so we always need the comments on. Also, we'd like to be able to force the player to always play in 1080p or 4K where possible, as sometimes our videos can look low-res when clients see them for the first time...
We can share our videos with our clients for their comments and feedback during the production process, and host our videos for marketing purposes on our website.
Robust, flexible, clean, understandable user interaction combined with superb and responsive technical support.
Nothing! I used to handle hosting on our own servers by myself. Wistia makes it so much easier to do it so much better.
Managing bandwidth is the obvious one, but flexible use and reuse of multiple videos as well.
We have been Wistia customers since 2010 and have received top-notch service and support from them. Their system is super easy to use and set up. Customization tools are very user-friendly, and uptime with them has been 100% since we signed up. In 11 years, we have only had to talk to support once about an issue, which was quickly resolved.
Nothing. Everything works as it should. I don't have any issues with the company.
Wistia allows us to serve videos and documents to over 600+ clients worldwide. Their system will enable us to offer training videos to our clients within minutes instead of hours or days with other vendors.
I recommend Wistia for several reasons. First, the ability to change or update content without changing the link or embed code. As a content marketer, we sometimes have to edit retroactively, we don't lose our data or results when we have to make an edit. Second, the built-in transcription services are affordable and accurate. And finally, I love that we own this content and the results. Embedding with YouTube or other video hosts leaves us vulnerable to their changes.
Nothing. For me Wistia is the video solution with all the solutions.
I typically recommend Wistia as a solution for hosting videos on our website and collaborating on final videos. It's easy to share and comment, without versioning concerns.
Creating projects and channels that allow content to be quickly sorted and embedded into web pages is a great feature. The capabilities for syndicating content to different social media platforms create a singular platform to manage video and podcast content.
The video editing capabilities are somewhat rudimentary but useable for creating short clips for social media posts. Adding additional capabilities, such as splicing video clips or audio layers, would be helpful.
Instead of needing multiple platforms to manage our video and podcast content, Wistia allows everything to be in one place. This has allowed our team to streamline our work processes.
I love the easy to use video editor. Also, wistia makes it so easy for our teams to make the most out of our video content; it's so easy to share and embed. Thanks wistia!
I could probably use some more training to fully take advantage of the platform.
Helps with easy video sharing to prospects and clients.
Easy to upload videos and send the links to customers and partners .
It doesn't leave me a lot of space for commentary and info on the video . Also no direct connection to LinkedIn.
The need to share video content with clients and partners .
Analytics, leads captation, fully customizable layouts and appearance
Sometimes embedding is not so easy but it's ok
Solves the problem of having acccurate reports on how your videos are performing and also the opportunity to get leads through video
Helped us turn a number of overwhelming folders of videos into a well organized library of videos!
There are so many great options that it's sometimes hard to determine where to start!
As a small business with limited resources and no dedicated creative team it's allowed me to get a grip on all of my content.
It's very easy to use Soapbox+Wistia to make screen/video capture videos. They can be immediately downloaded and shared via Wistia, which has great, built-in options to share online.
The uploads can sometimes take a long time, depending on the length of the video. The customization options for the built in landing page are pretty limited. They get the job done, but don't allow much to make it really stand out.
They are offering more live webinar support that pairs well with their recording hosting. This could help by consolidating more of our marketing onto one platform.
easy to integrate with marketo and youtube. Easy to create form fills. Easy to show leads from on-demand content.
The amount of videos we are allowed to have on our profile at a time
We use it to upload our on-demand webinar content, which then integrates into our wordpress site. We also use it for form fills on Marketo.