Benchmark Email Reviews & Product Details

The easiness to create email templates and craft beautiful messages.

Prices could be a bit better in comparison with the averages out there.

Sending email often to our customer base and keeping them live with our brand efforts

The ease of uploading and controlling contact lists, the ease of editing contact lists. I also appreciate the metrics that Benchmark provides, and its ability to link up with other tracking tools. Lastly, it's easy to duplicate emails, removing the need to start each campaign from scratch. Benchmark also provides a number of attractive templates that cover a variety of email purposes.

The formatting options for the email body could use some work. The editing tools are fairly restrictive, and often a small edit will cause a shape or text box to lose its format completely. I have also frequently experienced where my email looks a certain way in the preview, but once it had been deployed the font type or color has changed completely, and looks very different in the actual email that was sent out.

Attempting to drive sales through marketing campaigns to different types of shopper.

We like being able to use our own custom coded email design. Benchmark serves as the delivery method for our newsletters.

The UI is a little confusing at times. We wish they allowed custom code in the templates they provide. This would allow us to more quickly create newsletters instead of using our own custom coded emails.

Having a source from which we can send large amounts of email newsletters out from.

That you can drag and drop certain parts of the email while creating emails and newsletters. It makes it easy to use and to train other on as well.

I wish you could resize and edit the design of emails and newsletters easier. It seems cumbersome and a lengthy process with its current parameters within benchmark as it is now.

I have been able to send my email and subscriber replies much faster now. I am able to simply drag and drop in features to personalize emails for certain email lists without having to insert everything separately.

I really like how benchmark really stepped up their game by offering a free plan for life which really works for a small company like ours. We have up to 2000 contacts a month with advanced features. One thing that really stands out is that benchmark offers free surveys which not other competing services offer. the template design ux interface is very smooth and easy to drag and drop necessary contents into the campaign. It is also very easy to incorporate social sharing on top social media accounts such as Facebook and Twitter. I like how there is a video integration but it tends to lag on the loading time.

Their customer service phone line is very limited and most of the time you cannot reach them for support. I also do not like how we cannot track the social media and sales for conversion rates. I like how there is a video integration but it tends to lag on the loading time.

Benchmark has provided the best entry level opportunities for small businesses like ours. Some of the benefits we have realized is that there is a good balance of pricing, flexbility in template design and post analytics.

The pricing is competitive, with different plans tailored to accommodate various business sizes and needs. Provides a user-friendly experience with a range of features that cater to both novice and experienced marketers.

Data search and segmentation functions could be better. No advanced filtering available.

We use Benchmark as our main email marketing tool in creating, managing, and analyzing our email campaigns.

Benchmark Email excels in its automation capabilities, allowing users to set up personalized email journeys based on customer behavior, preferences, and actions. This automation feature saves time and effort while ensuring targeted and relevant communication with subscribers.

Template Customization Limitations: Benchmark Email provides a wide range of responsive email templates, but customization options may be limited. Users looking for highly customized or unique email designs may find the template customization options to be somewhat restrictive.

Benchmark Email simplifies creating professional-looking email campaigns through its user-friendly drag-and-drop editor and pre-designed templates. This saves time and effort for businesses by eliminating the need for complex coding or design skills, allowing them to focus on crafting compelling content.

simplicity of templates and the ability to mass-upload email contacts.

Limitations in formatting abilities leads to often-clunky formatting and amateaur appearance.

Sending out special promotions, targeting past clients.

My favorite part of Benchmark is the ease of use - the drag and drop editor is really, really good.

The automation feature could use a little work, and the Salesforce integration is currently in disrepair -- the Zapier integration they offer as an alternative is extremely limited.

I'm using Benchmark to do all email communication and marketing.

My company had this for a while and it has worked great and did everything you'd expect for email and signup software. We can have people opt in quickly and easily with a series of premade forms or customize a form. We actually just used the basic form with contact fields but you can also add text and colors to customize it and add to your website. Emails can be customized or started with templates so you know contacts are receiving newsletters that are properly formatted.

Some of the customization options limited so when we really need to have something look a certain way, the text or spacing might be slightly off and is difficult to fix without coding knowledge. Customer service might not know how to format certain things either.

Automating contact optins helps save us time and keep us within emailing guidelines. We can get emails out in a timely fashion are create lists for certain contacts and with specific topics so they're more likely to convert. We generally convert more when we send emails.

Benchmark has a lot of great capabilities and is an easy to use email marketing tool. It's pretty cheap and free to use until your lists grow larger. It's easy to get the job done with and offers excellent customer service. Their online 24/7 chat services are really one of a kind.

Very glitchy, doesn't integrate well with social media, doesn't offer advanced reporting capabilities, uploading lists can be a pain, and doesn't offer any interactive templates (gifs, flash, etc.)

Our management company oversees 90 different hotels and it's a nice and budget friendly way to run campaigns for all our hotels without spam / cross interference issues. Benchmark also offers an excellent chat / help service which is quite helpful since the job has a lot of turnover.

Benchmark is very user friendly. I enjoy the ability to create my own templates.

For me, Benchmark is slow when loading a large list of contacts.

I use Benchmark for mass communications. It is very beneficial to have the results from every email blast.

The platform is budget-friendly and fairly easy to navigate.

The platform email editor is lacking tools, also the email reporting could be way more robust.

We are able to provide a budget-friendly option to clients with eCommerce businesses.

It is easy to use and good for a basic email program

It does not have the functionality of a calendar for marketing planning

It is good for sending out Enewsletters for the company.

What I like is the simplicity and ability to easily navigate through the program. Some programs I think tend to be harder to find always what you need. With Benchmark I don't see to have as much trouble compared to others.

One thing with most programs is what do you need. Like any there are limitations but we would not be using the software or have for certain purposes if it didn't meet expectations. I always recommend finding out what you need first before buying.

This is great because it allows not only for e-mail marketing as a business perspective for doing outreach but also from the event planning side of things. I find both to work very well with each other. For a smaller company I think this is a great starter software depending on your needs.