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Benchmark Email logo
Benchmark Email
4.3
(92)
by Benchmark Internet Group, LLC
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Benchmark Email Reviews & Product Details

Benchmark Email Overview
What is Benchmark Email?

Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.

Company Benchmark Internet Group, LLC
Year founded 2004
Company size 51-200 employees
Headquarters Los Alamitos, California, United States
Social Media
Benchmark Email Categories on Findstack
Benchmark Email Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Benchmark Email Pros and Cons
Pros
  • Great native split testing
  • List cleaning automation is very easy
  • Perfectly optimized for mobile use
Cons
  • Pricing runs high compared to competition
  • Buggy text formatting feature
Benchmark Email Features
Role
Performance and Reliability
Data Import & Export Tools
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
A/B Testing
Basic Reporting
Surveys
Multi-User Account
Benchmark Email Media
Benchmark Email 0
Benchmark Email 1
Benchmark Email 2
Benchmark Email 3
Benchmark Email Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Benchmark Email logo
92 Benchmark Email Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 11, 2019
 Source
Overall Rating:
4.5
LS
Lane S.
Executive And Marketing Assistant
Share
"Benchmark Email for Monthly Newsletters"
What do you like best about Benchmark Email?

I can use previous months as templates for new newsletters, so that it always has a similar layout.

What do you dislike about Benchmark Email?

I wish there was more customization with sizing within the drag-and-drop editor.

What problems is Benchmark Email solving and how is that benefiting you?

My only issue has been keeping my lists up to date - but that is more my problem than theirs. I love the data I get about who has opened and clicked links within emails and the ratings each of my clients has.

Small Business (50 or fewer emp.)
Mar 23, 2018
 Source
Overall Rating:
4.5
JP
Jake P.
Share
"Very easy automation email setup "
What do you like best about Benchmark Email?

its really easy to create templates for emails to be sent out to a list and track responses

What do you dislike about Benchmark Email?

I could never figure out the apis or automation with the system

What problems is Benchmark Email solving and how is that benefiting you?

email marketing to our clients.

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.5
TR
Theresa R.
Publisher
Share
"Powerful system, with great prompts and help to get your started."
What do you like best about Benchmark Email?

I just switched over to these folks recently and they made the transition very easy. The feedback loop from your mailers is good also. With a breakdown of the bad stuff (your bounces and opt-outs with the why) and the opens, not open, and click-throughs. You can start for free, and grow your business with their tools. They also offer several ways to add your contacts, and a lot of templates to choose from for real ease.

What do you dislike about Benchmark Email?

I haven't found anything that I disliked. In fact, the pop-ups in the lower right-hand corner have helped me when I am in a new place wondering hmm wait. It's a very intuitive problem-solving system in my opinion.

What problems is Benchmark Email solving and how is that benefiting you?

For me it allows me to email about 1,000 clients, from a secure, dependable platform. And I know that they can one click out, which is important to my list integrity.

Small Business (50 or fewer emp.)
Oct 31, 2016
 Source
Overall Rating:
4.5
Gavin M. avatar
Gavin M.
Sales And Marketing
Share
"Great Product!"
What do you like best about Benchmark Email?

It feels like you can do more customization when setting up an email. I tried the likes of Mailchimp and Campaign Editor but I found them very limited.

What do you dislike about Benchmark Email?

I wish their much more customization available, like being able to change picture and textbox sizes. Need to add more fonts, not a whole lot available.

What problems is Benchmark Email solving and how is that benefiting you?

Using Benchmark to get us started with our Monthly Newsletter! I love the stat tracking!

Mid Market (51-1000 emp.)
Aug 19, 2016
 Source
Overall Rating:
4.5
JP
Jayesh P.
Software Developer
Share
" Awesome and tool for email marketing."
What do you like best about Benchmark Email?

Its nice tool for email marketing campaigns. Its attractive features are responsive and mobile friendly templates which are compittable for any devices. It has lots of other good features also.

What do you dislike about Benchmark Email?

Almost this tools seems good for email marketing but report generation seems bit complicated. Sometime its hard to understand report generated by this tool.

What problems is Benchmark Email solving and how is that benefiting you?

We are start up company. So we are using this tool for our email marketing campaign.

Small Business (50 or fewer emp.)
Aug 11, 2023
 Source
Overall Rating:
4.0
BE
Bj E.
Share
"Minimal glitches, and pretty user-friendly, which is more than I can say for Mailchimp!"
What do you like best about Benchmark Email?

Using benchmark has been pretty good so far. It's simple and easy to figure out. Mailchimp had so many glitches, and Benchmark has been a lot smoother to use,

What do you dislike about Benchmark Email?

It has some weird limitations when I go to add contacts.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmark is making swift communication efficient and effective to our audience without hassles and glitches.

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
4.0
AM
Ana M.
Share
"Fácil de usar de forma autónoma"
What do you like best about Benchmark Email?

I absolutely loved the ability to design nice newsletters and send them directly to my subscribers all by myself. You have a wide range of templates to choose from, which made the whole process incredibly easy for marketers. Writing and composing a newsletter became a breeze with their user-friendly interface.

What do you dislike about Benchmark Email?

Sometimes, customer support can be a bit slow with technical problems.

What problems is Benchmark Email solving and how is that benefiting you?

Marketing needs regarding to managing a small database for clients, impacting them with personalized emails. Basaic email marketing stuff, to be honest.

Mid Market (51-1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
4.0
Heena T. avatar
Heena T.
Assistant Marketing Manager
Share
"Good Platform for SME"
What do you like best about Benchmark Email?

Benchmark has some good inbuilt template that helps to deliver campaign easily and fast.

What do you dislike about Benchmark Email?

The contact list verification is sometimes subjectable & it is difficult to make out which ones are declined by the portal

What problems is Benchmark Email solving and how is that benefiting you?

Brand engagement emails Event promotion campaigns client engagement internal newsletters seasons greetings HR campaign New Joiners

Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
4.0
MR
Marissa R.
Associate Director Of Chapter Services
Share
"Great Tool for General Marketing"
What do you like best about Benchmark Email?

Benchmark Email is user-friendly as straightforward as far as features go. This tool would be great for small business marketing, non-profit association or even corporations. Personally, I enjoy the customization features. The different templates are fun and allow you to create a custom piece of work to reach your audience.

What do you dislike about Benchmark Email?

Benchmark Email isn't the most mobile-friendly. Our organization has sent many communications through Benchmark Email and from time to time, the formatting looks drastically different on a mobile device - more so than what the mobile device preview shows. I've also noticed some formatting issues with viewing the communications through Outlook. Hopefully the Benchmark team is working to innovate and find solutions for that.

What problems is Benchmark Email solving and how is that benefiting you?

We are able to reach a large audience quickly. Benchmark allows us to see communication statistics that give us insight into what our audience is interested in. Very useful in that way!

Small Business (50 or fewer emp.)
Nov 19, 2019
 Source
Overall Rating:
4.0
KAJAL S. avatar
Kajal S.
Digital Marketing Consultant
Share
"Benchmark - Perfect for Bulk Emailing"
What do you like best about Benchmark Email?

I like that you just can clone an email to re-customize it for any distinct target market. By way of example, for those who have advertising you need to ship out on the consumers of numerous brokers, you merely really need to layout the e-mail after then clone it for every agent. Then, all you've got to accomplish from there exists to adjust the speak to data while in the email and alter the "send from / reply to " email addresses.

What do you dislike about Benchmark Email?

I've not identified everything I actually dislike over it nevertheless. It provides almost everything I have necessary thus far. so I am capable to attain all of my jobs with a single system.

What problems is Benchmark Email solving and how is that benefiting you?

We will use this to electronic mail numerous different kinds of recipients. What is actually excellent about Benchmark is it is possible to personalize a mass electronic mail with any data you keep on every single individual's profile.

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
4.0
RASHMI A. avatar
Rashmi A.
Social Marketing Manager
Share
"Simple application for email marketing and advertising with ease."
What do you like best about Benchmark Email?

The convenience of uploading and managing speak to lists, the convenience of enhancing make contact with lists. I also enjoy the metrics that Benchmark supplies and its potential to URL up with other monitoring equipment. And finally, it really is straightforward to copy e-mail, eliminating the necessity to get started on each and every marketing campaign from scratch. Benchmark also supplies several eye-catching templates that protect many different electronic mail needs.

What do you dislike about Benchmark Email?

The formatting selections for the e-mail human body could use some operate. The enhancing instruments are reasonably restrictive, and infrequently a little edit will result in a condition or textual content box to shed its structure fully. I've also usually seasoned the place my email seems to be a specific way while in the preview, but when it was deployed the font variety or shade has transformed fully and appears quite distinct while in the genuine electronic mail which was despatched out.

What problems is Benchmark Email solving and how is that benefiting you?

Making an attempt to travel income by means of marketing and advertising strategies to different kinds of shoppers.

Enterprise (> 1000 emp.)
Dec 20, 2016
 Source
Overall Rating:
4.0
JK
Jay K.
Marketing Manager
Share
"Great software platform to send out basic e-mail campaigns"
What do you like best about Benchmark Email?

Very easy to deploy and use. website navigation (menu) is easy and available tools are intuitive. No special trainings are needed as long as you had a little experience with e-mail marketing and html. I like the fact you can upload contacts into a list either in excel or cvs format. Some of other e-mail tools, you need to upload cvs files only. Their service fees are lower than their competitors including mail chimp.

What do you dislike about Benchmark Email?

You have to enter information (ex. source and last e-mail communication) on new contacts each time when you are uploading them into a list. Their e-mail automation method is very basic. Their e-mail reporting tool is too basic for us to really utilize.

What problems is Benchmark Email solving and how is that benefiting you?

Sending out quick e-mail campaigns without investing too much resources. It is a nice backup ems.

Mid Market (51-1000 emp.)
Jul 27, 2016
 Source
Overall Rating:
4.0
JV
Jayesh V.
Software Development Engineer
Share
"Good to tool creating responsive and mobile friendly templates for email campaigns."
What do you like best about Benchmark Email?

Very good tool for creating awesome responsive and mobile friendly email templates for marketing purpose. It provides real time reports for our marketing campaign. Its one of the cool feature that I liked.

What do you dislike about Benchmark Email?

Bad thing about this tool is, some time it creates spamy templates means when we send email using those templates, email client markes it as spam email.

What problems is Benchmark Email solving and how is that benefiting you?

We are using this tool for crating email templates for marketing our products.

Small Business (50 or fewer emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
Lacy V. avatar
Lacy V.
Digital Marketing Specialist
Share
"Works well for small scale needs"
What do you like best about Benchmark Email?

Pretty intuitive. I used it for my sorority's chapter emails. We stored email addresses in the tool and creating emails was pretty simple.

What do you dislike about Benchmark Email?

Custom code was actually pretty difficult to insert

What problems is Benchmark Email solving and how is that benefiting you?

No problems solved, just made connecting with the chapter easier. Biggest benefit is that we didn't have to spend much to get what we needed which was just simple communication.

Small Business (50 or fewer emp.)
Apr 03, 2019
 Source
Overall Rating:
3.5
AM
Anthony M.
Pastor Of Worship Arts & Teaching Pastor
Share
"Benchmark has made huge strides in recent months to catch up to mailchimp. So far, so good."
What do you like best about Benchmark Email?

I've used multiple marketing email clients but Benchmark seems to have more control over the look and feel of an email than the competition. That can be a good thing if you know what you're doing.

What do you dislike about Benchmark Email?

The learning curve for Benchmark can be steep. I've been using Benchmark for a while so I know my way around pretty well, but, it took a while to get up to speed.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmarks customer service is stellar. . .the best. Any time I have had a question, day or night, they are there to help. I haven't come across a problem yet that they weren't able to solve. They've helped us increase our open rate as well with their analytic tools.

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