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Benchmark Email logo
Benchmark Email
4.3
(92)
by Benchmark Internet Group, LLC
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Benchmark Email Reviews & Product Details

Benchmark Email Overview
What is Benchmark Email?

Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.

Company Benchmark Internet Group, LLC
Year founded 2004
Company size 51-200 employees
Headquarters Los Alamitos, California, United States
Social Media
Benchmark Email Categories on Findstack
Benchmark Email Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Benchmark Email Pros and Cons
Pros
  • Great native split testing
  • List cleaning automation is very easy
  • Perfectly optimized for mobile use
Cons
  • Pricing runs high compared to competition
  • Buggy text formatting feature
Benchmark Email Features
Role
Performance and Reliability
Data Import & Export Tools
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
A/B Testing
Basic Reporting
Surveys
Multi-User Account
Benchmark Email Media
Benchmark Email 0
Benchmark Email 1
Benchmark Email 2
Benchmark Email 3
Benchmark Email Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Benchmark Email logo
92 Benchmark Email Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Dec 27, 2016
 Source
Overall Rating:
3.5
KL
Katy L.
Digital Marketing Manager
Share
"Email Marketing Services"
What do you like best about Benchmark Email?

We have been able to use the free version of benchmark which is helpful. When we have tried uploading some of our lists into similar sites, we would just be told the list was rejected. Benchmark actually walks you through some possible problems with the list might have.

What do you dislike about Benchmark Email?

I personally feel that the actual creation of emails is a little more difficult than other possible tools. Its interface is also a little less robust.

What problems is Benchmark Email solving and how is that benefiting you?

We have been able to use Benchmark to help us clean some lists and also send some successful email campaigns.

Mid Market (51-1000 emp.)
Dec 21, 2016
 Source
Overall Rating:
3.5
Jijesh D. avatar
Jijesh D.
Director Of Product Marketing
Share
"Good email marketing system"
What do you like best about Benchmark Email?

- Good toolset and easy to use on both mobile and desktop. They provide additional service for verifying emails ( with added cost).

What do you dislike about Benchmark Email?

- There is no easy way to quickly send an email to all the folks who have not opened an email campaign, especially when you do a campaign with A/B testing.

What problems is Benchmark Email solving and how is that benefiting you?

- Email marketing

Enterprise (> 1000 emp.)
Dec 16, 2015
 Source
Overall Rating:
3.5
Martin R. avatar
Martin R.
Managing Director
Share
"A Solid Alternative to MailChimp"
What do you like best about Benchmark Email?

Benchmark is a tool for managing mass emailing. It is great for marketing or for staying in touch with large groups of people via email. The tool makes it relatively easy to create nice looking HTML-based emails. And the tools for managing various mailing lists are quite nice.

What do you dislike about Benchmark Email?

The pricing plans are a bit complex, and I frequently find myself bumping up against the ceiling of my current plan. I can't justify going to the next plan up, so I have to pare something back. The learning curve was a little steep, but, once I got the hang of it, I was OK. I doubt Benchmark could do anything about this, but the fact that I have to maintain two copies of a mailing list, one in Benchmark and one in my CRM, is worrisome. What if they get out of synch (and they do frequently)? But there are tools for importing .csv files, so that's how I keep things in synch.

What problems is Benchmark Email solving and how is that benefiting you?

We have several mailing lists we use to communicate with large groups of people. Benchmark allows us to maintain our lists (although it isn't integrated with our CRM), design nice emails, and get them sent out. It tracks bounces and returns nicely and lets us get a good sense of which emails are most effective. It even has an A/B test for the email subject line that has yielded some surprising insights for us about what works and what doesn't.

Small Business (50 or fewer emp.)
Jan 02, 2019
 Source
Overall Rating:
3.0
CS
Craig S.
Assistant Pastor
Share
"Serviceable"
What do you like best about Benchmark Email?

Benchmark is not hard to use and functions much like all other email products I have used

What do you dislike about Benchmark Email?

I find that Benchmark is not integrated with other services like some of the other email marketers are.

What problems is Benchmark Email solving and how is that benefiting you?

We get our emails out and scheduled. People get the information we want to send.

Small Business (50 or fewer emp.)
Sep 13, 2018
 Source
Overall Rating:
3.0
MP
Mandar P.
Senior Executive
Share
"Good Marketing tool"
What do you like best about Benchmark Email?

Email marketing is made easier with Benchmark email as it is cheaper and easy to use.

What do you dislike about Benchmark Email?

I am not satisfied with delivery rate but its cheaper

What problems is Benchmark Email solving and how is that benefiting you?

Sending / intimating customers with new offers and promotions

Mid Market (51-1000 emp.)
Jul 12, 2016
 Source
Overall Rating:
1.0
Joe H. avatar
Joe H.
Senior Global Content Strategy Manager
Share
"Inconsistent Send Times"
What do you like best about Benchmark Email?

Good, easy to use editor makes building emails super easy.

What do you dislike about Benchmark Email?

Send times are incredibly inconsistent. Sometimes it will take up to two hours to send an email. So for example, if you're sending a time sensitive email, be sure to schedule it a couple hours earlier than you originally want. I talked with support, and they gave me a couple reasons for this: -Their servers can only send 20,000 emails per hour (for the entire platform). That means if you're looking to hit your contact database, you're sharing the servers with everyone else. You can apparently pay more $ and get a private server so your send times are consistent. -Apparently their internal team reviews all emails for spam and broken links, and you have to wait for their reviews to go through. So overall, Benchmark lacks a core function of any email service provider - SENDING EMAILS WHEN SCHEDULED.

What problems is Benchmark Email solving and how is that benefiting you?

We were hoping to use Benchmark for nurture campaigns, however, it's inconsistent send times made it a failure for us.

Mid Market (51-1000 emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Reach people digitally quickly and securely"
What do you like best about Benchmark Email?

I like the easy handling and the support, when you have questions.

What do you dislike about Benchmark Email?

Since I'm not that experienced with newsletter tools, I can't say anything negative.

What problems is Benchmark Email solving and how is that benefiting you?

Through Benchmark Email we can reach in a very short time, in a very efficient way, many researchers and students to inform them about internal and external events and congresses. Mainly for our own congress, the annual World Immune Regulation Meeting.

Small Business (50 or fewer emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Brilliant, easy to use system"
What do you like best about Benchmark Email?

The website is easy to navigate and simple to use. I have tried other websites for sending mail shots to my customers but Benchmark has proved to be the best so far!

What do you dislike about Benchmark Email?

No downsides except for the slightly confusing payment processes - but all very quickly explained by the amazing customer service.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmark is enabling me to send out multiple emails very quickly - hassle free. It is also providing excellent statistics post send, which allows me to track the success of mail shots.

Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Benchmark has the best customer service!"
What do you like best about Benchmark Email?

Best thing about Benchmark Email is its awesome and incredibly friendly customer service.

What do you dislike about Benchmark Email?

Can't think of anything off-hand. Sometimes there's issues with delivery of emails, but that's never because of anything Benchmark does or doesn't do.

What problems is Benchmark Email solving and how is that benefiting you?

I need to reach subscribers to my newsletter on a weekly basis. Benchmark makes the process easy.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Senior Director of Educational Initiatives at Esoteric Academic Solutions LLC"
What do you like best about Benchmark Email?

Email automation features, responsive templates, and an easy-to-use email editor make my campaigns more efficient and effective.

What do you dislike about Benchmark Email?

Some of my best well-written emails are in my customers' spam folders which never reach my intended audience.

What problems is Benchmark Email solving and how is that benefiting you?

As mentioned earlier, most of my company's email appears to arrive in customers' spam inboxes. Can't seem to resend email to customers who have soft bounces.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Excellent Platform For Monthly Business Enewsletter"
What do you like best about Benchmark Email?

The pre-templating and its flexibility in actual use

What do you dislike about Benchmark Email?

Navigating through the site in its entirety often requires the assistance of my marketing specialist.

What problems is Benchmark Email solving and how is that benefiting you?

Keeping in touch with my client base on a monthly basis.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Love everything about Benchmark!"
What do you like best about Benchmark Email?

Contemporary look and feel of newsletters, ease of use, quality of templates, service

What do you dislike about Benchmark Email?

Nothing so far... maybe more full-page-width templates? But this has not been a problem.

What problems is Benchmark Email solving and how is that benefiting you?

We switched from ConstantContact old-school templates and funky workflow and never looked back

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Professional looking, easy to use email for my newsletters."
What do you like best about Benchmark Email?

It was easy to modify the template with fonts and pictures to best reflect my business. When I am done creating the content, it is sent in a timely manner to my email list.

What do you dislike about Benchmark Email?

I have not found a downside to working with Benchmark.

What problems is Benchmark Email solving and how is that benefiting you?

How to communicate with my clients is a timely and professional looking manner.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Easy to learn how to use."
What do you like best about Benchmark Email?

I found that I needed to figure out how to use/edit, like with all new things. Once I learned, I found the site easy to use. I very much like the "Test email".

What do you dislike about Benchmark Email?

Wish there were more editing options regarding borders, and layouts.

What problems is Benchmark Email solving and how is that benefiting you?

I am abe to create a professional email on my own without having to hire someone.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Share
"Best Decision for Us!"
What do you like best about Benchmark Email?

When I first obtained our Benchmark Email account, our nonprofit was just formed, and we could not afford to purchase an email marketing tool. Benchmark offered a free and comprehensive tool that we use 13 years later. The insight analytics are helpful ,and it is easy to use.

What do you dislike about Benchmark Email?

There is not much I dislike about Benchmark, but I wish it gave nonprofits some of their subscription perks for free. It would be helpful for donor retention.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmark helps us keep our community of donors and supporters informed of their impact and it also helps us raise money and meet the needs of our participants.

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