Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
We have been able to use the free version of benchmark which is helpful. When we have tried uploading some of our lists into similar sites, we would just be told the list was rejected. Benchmark actually walks you through some possible problems with the list might have.
I personally feel that the actual creation of emails is a little more difficult than other possible tools. Its interface is also a little less robust.
We have been able to use Benchmark to help us clean some lists and also send some successful email campaigns.
- Good toolset and easy to use on both mobile and desktop. They provide additional service for verifying emails ( with added cost).
- There is no easy way to quickly send an email to all the folks who have not opened an email campaign, especially when you do a campaign with A/B testing.
- Email marketing
Benchmark is a tool for managing mass emailing. It is great for marketing or for staying in touch with large groups of people via email. The tool makes it relatively easy to create nice looking HTML-based emails. And the tools for managing various mailing lists are quite nice.
The pricing plans are a bit complex, and I frequently find myself bumping up against the ceiling of my current plan. I can't justify going to the next plan up, so I have to pare something back. The learning curve was a little steep, but, once I got the hang of it, I was OK. I doubt Benchmark could do anything about this, but the fact that I have to maintain two copies of a mailing list, one in Benchmark and one in my CRM, is worrisome. What if they get out of synch (and they do frequently)? But there are tools for importing .csv files, so that's how I keep things in synch.
We have several mailing lists we use to communicate with large groups of people. Benchmark allows us to maintain our lists (although it isn't integrated with our CRM), design nice emails, and get them sent out. It tracks bounces and returns nicely and lets us get a good sense of which emails are most effective. It even has an A/B test for the email subject line that has yielded some surprising insights for us about what works and what doesn't.
Benchmark is not hard to use and functions much like all other email products I have used
I find that Benchmark is not integrated with other services like some of the other email marketers are.
We get our emails out and scheduled. People get the information we want to send.
Email marketing is made easier with Benchmark email as it is cheaper and easy to use.
I am not satisfied with delivery rate but its cheaper
Sending / intimating customers with new offers and promotions
Good, easy to use editor makes building emails super easy.
Send times are incredibly inconsistent. Sometimes it will take up to two hours to send an email. So for example, if you're sending a time sensitive email, be sure to schedule it a couple hours earlier than you originally want. I talked with support, and they gave me a couple reasons for this: -Their servers can only send 20,000 emails per hour (for the entire platform). That means if you're looking to hit your contact database, you're sharing the servers with everyone else. You can apparently pay more $ and get a private server so your send times are consistent. -Apparently their internal team reviews all emails for spam and broken links, and you have to wait for their reviews to go through. So overall, Benchmark lacks a core function of any email service provider - SENDING EMAILS WHEN SCHEDULED.
We were hoping to use Benchmark for nurture campaigns, however, it's inconsistent send times made it a failure for us.
I like the easy handling and the support, when you have questions.
Since I'm not that experienced with newsletter tools, I can't say anything negative.
Through Benchmark Email we can reach in a very short time, in a very efficient way, many researchers and students to inform them about internal and external events and congresses. Mainly for our own congress, the annual World Immune Regulation Meeting.
The website is easy to navigate and simple to use. I have tried other websites for sending mail shots to my customers but Benchmark has proved to be the best so far!
No downsides except for the slightly confusing payment processes - but all very quickly explained by the amazing customer service.
Benchmark is enabling me to send out multiple emails very quickly - hassle free. It is also providing excellent statistics post send, which allows me to track the success of mail shots.
Best thing about Benchmark Email is its awesome and incredibly friendly customer service.
Can't think of anything off-hand. Sometimes there's issues with delivery of emails, but that's never because of anything Benchmark does or doesn't do.
I need to reach subscribers to my newsletter on a weekly basis. Benchmark makes the process easy.
Email automation features, responsive templates, and an easy-to-use email editor make my campaigns more efficient and effective.
Some of my best well-written emails are in my customers' spam folders which never reach my intended audience.
As mentioned earlier, most of my company's email appears to arrive in customers' spam inboxes. Can't seem to resend email to customers who have soft bounces.
The pre-templating and its flexibility in actual use
Navigating through the site in its entirety often requires the assistance of my marketing specialist.
Keeping in touch with my client base on a monthly basis.
Contemporary look and feel of newsletters, ease of use, quality of templates, service
Nothing so far... maybe more full-page-width templates? But this has not been a problem.
We switched from ConstantContact old-school templates and funky workflow and never looked back
It was easy to modify the template with fonts and pictures to best reflect my business. When I am done creating the content, it is sent in a timely manner to my email list.
I have not found a downside to working with Benchmark.
How to communicate with my clients is a timely and professional looking manner.
I found that I needed to figure out how to use/edit, like with all new things. Once I learned, I found the site easy to use. I very much like the "Test email".
Wish there were more editing options regarding borders, and layouts.
I am abe to create a professional email on my own without having to hire someone.
When I first obtained our Benchmark Email account, our nonprofit was just formed, and we could not afford to purchase an email marketing tool. Benchmark offered a free and comprehensive tool that we use 13 years later. The insight analytics are helpful ,and it is easy to use.
There is not much I dislike about Benchmark, but I wish it gave nonprofits some of their subscription perks for free. It would be helpful for donor retention.
Benchmark helps us keep our community of donors and supporters informed of their impact and it also helps us raise money and meet the needs of our participants.