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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Apollo.io
What Apollo.io is best for?
How does Apollo.io compare to HubSpot Sales Hub?
What are the pros and cons of Apollo.io?
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
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Apollo.io Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
AJ
Abrar J.
Founder
Share
"Really amazing and easy to use"
What do you like best about Apollo.io?

Easy way to collect data and send emails

What do you dislike about Apollo.io?

2nd step email confused me because fist email s ok but 2nd .. making problem or i have problem in my understanding when i add a contact in sequence automatically it should go in 2nd step email but its not

What problems is Apollo.io solving and how is that benefiting you?

Easy to collect data and sending emails

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
Bayo G. avatar
Bayo G.
Senior Business Manager
Share
"An Incredible Experience of a Cutting-Edge Sales Technology"
What do you like best about Apollo.io?

So intelligent to simplify sales process

What do you dislike about Apollo.io?

Inability to integrate Zendesk Sell CRM.

What problems is Apollo.io solving and how is that benefiting you?

Quality leads generation and sales intelligence.

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
FM
Francisco M.
Founder
Share
"Apollo is THE system for looking prospects"
What do you like best about Apollo.io?

The simplicity of finding prospects, and it's way too easy to implement

What do you dislike about Apollo.io?

By now, the "sequence" settings could be a little bit easier

What problems is Apollo.io solving and how is that benefiting you?

Finding leads for a marketing agency and the fast way of implement the outbound system

Mid Market (51-1000 emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
NY
Nitin Y.
Founder
Share
"Brilliant and fantastic"
What do you like best about Apollo.io?

Apollo.io is just amazing. The user experience is just top notch. Its very easy to use and gave so much information about the prospect. The way it is integrated with SALES NAVIGATOR is just makes the work very easy.

What do you dislike about Apollo.io?

The company numbers which apollo.io provides is somtimes does not exist. Data filteration should be there.

What problems is Apollo.io solving and how is that benefiting you?

For me as a consultant apollo.io solves so much of my problem. We can see our prospects in linkedin but we have no way connect but using apollo.io gives me the mobile numbers of the prospects and i can convert them to leads.

Small Business (50 or fewer emp.)
Nov 23, 2023
 Source
Overall Rating:
5.0
MN
Michael N.
Founder
Share
"perfect lead to sales crm tool"
What do you like best about Apollo.io?

the enormous database with qualified leads the clear sequences that are easy to setup you can start almost immediately easy to reach customer support we use it daily good integration with hubspot the dashboarding

What do you dislike about Apollo.io?

sales inbound connection. for example a lead comes in through our website and we want to enrich it with apollo's data

What problems is Apollo.io solving and how is that benefiting you?

the world at your feet, we can search and reach all our customers

Mid Market (51-1000 emp.)
Nov 23, 2023
 Source
Overall Rating:
5.0
AL
Arnaud L.
Business Development Consultant
Share
"A Comprehensive Sales Intelligence Platform"
What do you like best about Apollo.io?

Comprehensive and accurate data: Apollo.io's database of contacts and companies is one of the most extensive in the industry, and its data is regularly updated and verified. Powerful search and filtering tools: Apollo.io's search capabilities are highly customizable, allowing users to filter their results based on a wide range of criteria, including industry, location, job title, and more. Streamlined contact enrichment: Apollo.io can automatically enrich contact profiles with additional information, such as email addresses, phone numbers, and social media profiles. Seamless integrations: Apollo.io integrates with popular CRM and business intelligence tools, making it easy to incorporate its data and insights into your existing workflows. Effective engagement suite: Apollo.io's engagement suite provides a variety of tools for outreach and lead nurturing, including email sequences, social media engagement, and in-app notifications.

What do you dislike about Apollo.io?

Pricing can be steep: Apollo.io's pricing plans can be expensive for small businesses, particularly those with limited budgets. Complexity of the platform: Apollo.io's platform is quite complex, and it may take some time for users to learn how to use all of its features effectively. Occasional data inaccuracies: While Apollo.io's data is generally accurate, there have been some reports of occasional inaccuracies.

What problems is Apollo.io solving and how is that benefiting you?

Increase lead generation and conversion: Apollo.io's comprehensive lead intelligence tools help you find, connect with, and qualify more leads, leading to increased lead conversion rates and sales opportunities. Improve sales team productivity: Apollo.io's automation and workflow tools help sales reps work more efficiently, allowing them to spend more time on high-value activities like closing deals. Enhance customer relationship management (CRM): Apollo.io's integrations with popular CRM platforms allow you to seamlessly integrate lead data and insights into your existing workflows, improving your overall CRM effectiveness. Make data-driven sales decisions: Apollo.io's reporting and analytics provide valuable insights into sales performance, helping you identify trends, make informed decisions, and optimize your sales strategies. Increase sales revenue: Ultimately, Apollo.io helps businesses achieve their sales goals by providing them with the tools and insights they need to find, engage with, and convert more leads into paying customers.

Small Business (50 or fewer emp.)
Nov 23, 2023
 Source
Overall Rating:
5.0
SP
Sapna P.
Freelance Human Resources Consultant
Share
"A great website to get email addresses for free"
What do you like best about Apollo.io?

I really like the feature of the filters where you are able to add the employees strength and you also have the option to download a CSV of your search. Would really recommend using Apollo.

What do you dislike about Apollo.io?

The credits feature gets annoying some times.

What problems is Apollo.io solving and how is that benefiting you?

I am able to find start ups that I might haven't heard of. And I am able you directly route to Websites, LinkedIn, etc for the founders or owners of the companies.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
LC
Leigh C.
Founder
Share
"Way better than Kendo and zoominfo"
What do you like best about Apollo.io?

Sequences, calendar meetings, good data.

What do you dislike about Apollo.io?

Lacking INmails for salesnav. Not great about avoiding duplicate accounts with Salesforce.

What problems is Apollo.io solving and how is that benefiting you?

We got rid of three other pieces of SaaS

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
LS
Lira S.
Founder
Share
"Looking for a supplier?"
What do you like best about Apollo.io?

Big database ,easy to use,ease of integration,easy to track even from your e mail

What do you dislike about Apollo.io?

most of e mail not opened by users ,will be good to know comments how to improve your text in email

What problems is Apollo.io solving and how is that benefiting you?

We aim to send 50-60 emails daily and subsequently follow up in the event of non-response. Apollo significantly enhances our efficiency by automating these processes, thereby optimizing our time management and workflow.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
Michael  G. avatar
Michael G.
Insurance Agent
Share
"Apollo is a game changer for B2B marketing for small sales teams"
What do you like best about Apollo.io?

Getting signed up and onboarding with Apollo is simple and easy! The tutorials and action steps that are part of the process made it easy for me to get started marketing right away.

What do you dislike about Apollo.io?

i can say i have not found anything yet i don't like about Apollo.

What problems is Apollo.io solving and how is that benefiting you?

As the founder of a financial services firm, my 2 partners and I wear many hats. The most important role I play is creating a constant pipeline of qualified prospects. Apollo allows me to take other lead sources that we use and create more intelligent engagement with our prospects. The new buying intent feature should be a game changer for us in targeting companies that are interested in our services.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
AN
Alfredo N.
Founder
Share
"La mejor herramienta para envíos de correo para prospectar en frío"
What do you like best about Apollo.io?

Poder tener correos de empresa de contactos muy interesantes para prospectar

What do you dislike about Apollo.io?

Puede llegar a crear conflictos con Linked In

What problems is Apollo.io solving and how is that benefiting you?

Conseguir correos instituciobales de contactos que no están disponibles en Linked In

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
DC
Dani C.
Founder
Share
"Useful"
What do you like best about Apollo.io?

It helps to build big lists of leads very easily

What do you dislike about Apollo.io?

a lack of leads or potential clients who are Spanish-speaking

What problems is Apollo.io solving and how is that benefiting you?

It just makes the process of building lists of leads to contact easier and faster.

Enterprise (> 1000 emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
SM
Sainath M.
Founder
Share
"Research, Communicate, Leads - A Reliable Source!"
What do you like best about Apollo.io?

Searching within a corporation for a specific employee/department/location, which leads to their email address for further conversation. This has greatly reduced the amount of time spent looking through unwanted/advertised/paid lead websites, and the data quality is amazing!

What do you dislike about Apollo.io?

It's understandable if I can't recall the name of the company we're looking at because the database takes us to a specific department. After evaluating all of the contacts you call, you can quickly determine who to contact based on their other information such as department, title, and location.

What problems is Apollo.io solving and how is that benefiting you?

The most important advantage is that Apollo saves us time that we would have spent browsing several websites for verified contact information. This platform gives reliable information and has a high response rate. It decreases the number of calls we make and allows us to interact with specific people within an organization. The firm search is quite simple; all that is required is a website to identify the name. I tried the name search before, which is also great, but the corporate website search saves us a lot of time and delivers correct results. Also, the credits offered to look up the direct phone number are more than enough for a beginner to gain confidence; I would definitely sign up for the future version and try out the new features.

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
DR
David R.
Founder
Share
"Apollo Experience by a Growth Wizard"
What do you like best about Apollo.io?

Great tool for sales.The way it helps you find and connect with potential customers is pretty impressive. I like how it combines contact information, company insights, and engagement tracking all in one platform.

What do you dislike about Apollo.io?

Sometimes it has a lot of information, it could be digested in an easier way.

What problems is Apollo.io solving and how is that benefiting you?

Total game-changer for sales and marketing! It streamlines the whole process—no more hunting for contact info or company insights. The engagement tracking is a dream, turning chaos into an organized workflow. It's like having a reliable ally on your team. Highly recommend!

Small Business (50 or fewer emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
Caroline T. avatar
Caroline T.
Non Executive Director
Share
"The Best Marketing tool in our Toolbox"
What do you like best about Apollo.io?

The ability to find an email address of the people we want to reach. The cost effectiveness fo the platform. The UI is simple, intuitive and non technical. We use it daily to construc target lists.

What do you dislike about Apollo.io?

There are no downsides that I can think of

What problems is Apollo.io solving and how is that benefiting you?

Helping us reach target prospects by proviing email addresses

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
EM
Ernesto M.
Ceo
Share
"easy to use therefore ROI in less than 2 months"
What do you like best about Apollo.io?

Most impressed by how intuitive the interface is, able to produce a full 7-step sequence within 1 hour. it works!!! The live chat customer support is superb, even with a free membership you get a live knowledgeable agent within seconds. Data search field capabilities are complete, having access to the technologies search has helped us laser focus on our ICP. We canceled ZoomInfo, and prospect.io and moved entirely with Apollo. in the last 6 months, while consulting I have recommended Apollo to two of my clients, they are now happy users with the enterprise version.

What do you dislike about Apollo.io?

By far is one of the best platforms in the market, can't beat the price, and enterprise ROI can be achieved within 3 months, easily. As with many other data providers verification is key, but in the last 2 months, I have seen fewer bouncebacks.

What problems is Apollo.io solving and how is that benefiting you?

The management and effective operations of cadences have saved plenty of hours per week, eliminating 40 human hours that can be utilized in other areas, such as direct sales.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
JS
Julio S.
Founder
Share
"Business Development Representative"
What do you like best about Apollo.io?

I love how Apollo not only helps you find the lead/account full information. This makes prospecting easier! Another thing that I like is qualifies your leads/ accounts whether it's a hot lead or cold lead!

What do you dislike about Apollo.io?

The only bad thing I don't like is that I don't have money to buy the premium version because I can only imagine how much easier it'll make my work life

What problems is Apollo.io solving and how is that benefiting you?

Helps me find the prospects information easier.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AR
Artan R.
Founder
Share
"Provides much value for free."
What do you like best about Apollo.io?

It's ease of use. The free 10,000 email credits per month is very appealing. Has great details about each company and their employees. Didn't get to use the other features such as sequences or email sending but they would certainly be helpful for the users.

What do you dislike about Apollo.io?

So far I have only 1 feedback. When selecting multiple emails, it would be great to have an option to copy all at once.

What problems is Apollo.io solving and how is that benefiting you?

Apollo makes it easier to review companies and connect with them more directly. While I have to dig back and forth on internet to get in touch with specific contacts, Apollo offers a one-stop shop to make the process quick and easy. I have used other paid platforms and still they don't offer as much as Apollo offers for free.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
GM
Gregory M.
Founder
Share
"Give Apollo a chance"
What do you like best about Apollo.io?

How Apollo automatically creates potential buyers for you. This allows me to add them to a sequence without taking much time to source.

What do you dislike about Apollo.io?

I hI haven't compared it to other products, but I would like better tracking for those who have automatic responses counting toward your overall open rate. Also, better automatic tagging features. Suppose there was a way to have Apollo pick up on the email and look for keywords to label the potential customer as interested or not,

What problems is Apollo.io solving and how is that benefiting you?

Email sequencing, sourcing leads.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
CH
Christian H.
Founder
Share
"Great experience with Apollo.io"
What do you like best about Apollo.io?

The ability to drill down using the filters to find our perfect customer profile is by far the most powerful tool we have.

What do you dislike about Apollo.io?

The only small issue and it is very small is that i sometimes find it hard to navigate to list's but thats more down to user error than the sotware.

What problems is Apollo.io solving and how is that benefiting you?

It helps us to identify our perferct prospect by being able to be very specific on industry and job title.

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