Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation, Videos, Webinars |
Languages | English |
Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives.
Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly.
Getting real-time data analyses and dashboards that would previously take 2-3 hours a day to update. Never an issue worrying about the accuracy data because it pulls real-time metrics directly from our key marketing sources. Our team has been more efficient and effective in making data backed decisions thanks to Supermetrics.
Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports.
So far, I haven't found any drawbacks with Supermetrics. It works well for our needs
It brings data from multiple sources into one place. This helps in getting a unified view of performance across various platforms like Google Analytics, Facebook, and others, making it easier to analyze overall marketing efforts. Automating the data collection and reporting process saves a significant amount of time. Instead of manually gathering data, I can focus on analysis and strategy, improving productivity.
Easy to use the connection to Looker Studio. Always works well up until now.
maybe that it is limited to 10 data source accounts, but that is nothing out of the ordinary to have limits.
We use Google Looker Studio to visualize data from different sources. Supermetrics connects Google Looker Studio with Customer Accounts on Facebook, Instagram, LinkedIn, TikTok and more. Thoase connections are not available per default. This way we can create nice reports and dashboards for different customers, which also automatically update itself.
Supermetrics is a superb platform that effortlessly puts business intelligence at your fingertips. Its remarkable capability to seamlessly collate data from a diverse array of platforms makes it an invaluable tool for efficient and comprehensive data analysis. Their support team were quick, responsive and super helpful.
Sometimes the amount of data it's presenting can be overwhelming, but that data doesn't lie :)
Collaborating data across various platforms and providing a pulse check on our data
Super metrics is a great product that allows you to have a tool as a part-time data engineer and connect to many different data sources. Connecting to the data, makes it faster again insights and make business decisions. Supermetrics also has exemplary customer service with quick response times and while issues may take time to resolve. The team is always communicative about what is going on.
Nothing significant comes to mind. The supermetrics team has built a great product with a good team.
Supermetrics is helping us solve the problem of getting data, faster and more efficiently. The tool enables us to make better decisions because we have access to the right data.
A possobilidade de conectar muitas informações em um dashboard.
às vezes ele sai do ar e tem que conectar tudo novamente.
Dados em tempo real sem precisar consultar as plataformas.
It's extremely easy to use and way more helpful than you might think if you haven't used it before. Data is pulled fast and reliably. Customer support has been great in my experience.
Sometimes it isn't clear when metrics aren't compatible with one another (sometimes there isn't anything in the UI to provide clarity on this, you just get a general error message), and it takes some troubleshooting to figure out. This does not happen very often though.
It expedites and automates data pulls, saving a significant amount of time. It helps keep data organized and in a format that is easy to manage.
I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients.
It's a little pricy to get all the features.
We need to provide marketing analytics for our clients on a consistent basis and we use Supermetrics to pull the data quickly and easily.
Getting the data I need into Google sheets
Need WhatConverts Connection :) Maybe better Ahrefs connection too.
Dashboard reporting
Supermetrics is very easy to navigate and you don't need to be a data wizard to use it. It links your ad platforms to Looker Studio reporting with the click of a button and is seamless and accurate.
The limitations on how many connections you can make based on your license.
Connecting non-Google products such as Meta, Pinterest and TikTok to our reporting dashboards to present campaign performance metrics all in one place for clients
İt is east to implement and use. Also support team is always reachable.
İt is not for Türkish currency. So it is alittle bit expensive for most of Türkish customers
We spend too much time for reports. Sm solved this problem.
I love that supermetrics had so many connections available, so we can add the different sources to one report for the client to see the entire strategy and each channel of their campaign in one place. We utilize the the connectors constantly for all our clients reporting. It is also very easy to set up the different connectors.
The only downside is sometimes the connector quits pulling info, but it is usually an easy fix wit just reconnecting the data source.
Instead of having to peice together reporting from different platforms and softwares, we are able to creat campaign reporting in one central location with the different data source connections available.
Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio.
Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the platform.
We use Supermetrics to tie together the data sources from different platforms into an easy to review report that allows us to ensure we're on track and able to share a good overview with client.
I've been using Supermetrics for over 5 years now in two different companies. It's an essential tool for any marketer who needs to track ad spend and performance data on a daily basis in one place. It plugs into most platforms you could even think of, bugs are very rare and even if they happen, the team resolves them very quickly. I only had a few interactions with the support team, but each time my questions were resolved in a timely manner and the communicaiton was friendly and professional. Supermetrics recent push into data warehousing and better connectivity to Snowflake and the like sets your data pipelins for success in the future as your needs become more comples.
It's only natural, but you need to really think through what you need in terms of connectors and seats as there are multiple packages with different prices, and you could either overpay or save too much and find yourself short of features. That said, the team did great in helping me pick the right license.
Supermetrics really helps us make sense of all the channels we're spedning on, being able to look at performance at a glance, and quickly match some of our internal data to data from ad platofrms.
large data source that brands that are running multiple channels
there's some bug sometime that is not address in immediate response
Generate multiple data source at one time and helps to connecting the data easily
Wide variety of connectors, customisable packages.
Price is high for a sole trader relative to other software subscriptions
Automation
It's very intuitive and the integrations with almost all ad platforms available are extremely useful. Additionally, customer support is amazing, and reply within seconds of being contacted.
Payment methods and license settings are a bit confusing when working within an agency. It could be improved to make it a much more straightforward process as to avoid confusion with licenses.
Dashboard reporting is much easier when using straightforward tools that allow me to present information in a visual way. Allowing me to represent numbers wth graphs and tables to make information easier to understand for our clients.
- Vast choice of connectors - Simple setup - Fantastic Support when needed
The Price....... Pretty sure that is the one common denominator with everyone using or having used Supermetrics
Consolidating the data from multiple sources into one congruent report
it's Looker Studio Integration replaced a solution that cost 20x (since looker studio is free) and provides an easier setup and better real time reporting.
customer support on billing issues can be a challenge to navigate
Provides real time reporting and easily exportable reports for a suite of ad platforms we use for our clients.
A atualização em tempo real e a quantidade de possibilidade de extração de dados. A incorporação de várias platataformas também é muito boa.
às vezes tem dificuldades de extrair dados e a impossibilidade de cruzamento de certos dados.
Ele resolve a questão de dados em tempo real para o cliente e isso facilita a avaliação dos dados de uma forma geral.