Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The app is very easy to setup & use. The features related to email, SMS are also very nice. Automations work really well.
Omnisend is expensive. Upto $20 as on the legacy plan was okay. But how it costs $50 - $100 per month which is quite expensive for small stores.
We primarily use Omnisend to send emails to customers. Workflows, automations & related emails to our existing subscriber base.
My favorite feature is Chat because getting instant help via Chat helps you learn your way through the system and keeps you hands on and sharp on your learning curve. Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together. Often, my helpers on Chat have given me tips on how to make my signup forms and landing pages more stylish. I really appreciate these tips as this also helps me learn better how to use the system.
Sometimes it is not all that apparent how features fit together and how to navigate them together into something usable. Therefore Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together.
I want customers to fill out a form, thus giving me their data and permission to use it to contact them in the future. Important is that Omnisend collects that data and automatically adds it to my client list. No manually data harvesting necessary. This has been a huge benefit towards growing my business. I tried other services and found myself having to manually add data to my mailing list. If this were thousands the task would be ridiculously too much.
Very easy to use for a beginner like myself. Love the segment capabilities and support is so amazing.
So far the app has been my savor in getting started with my email marketing for my business.
So many options to reach your, customers, at any part of their shopping journey. Affordable pricing is the cherry on top.
Excellent upgrade from Mailchimp. Excellent Automations options. Easy to Use, and highly trackable insights including sales information, current live view of website. Being an e-commerce store, Omnisend is perfectly geared towards our website and our needs.
Would be good to enable html code for emails especially for Shopify. Unable to disable shopify notifications and it would be rather frustrating as a customer to receive several emails - i.e. 1 automated via Shopify (unable to disable) and a second one from Omnisend. Further customisation options - more templates.
Automations - Mailchimp lacked in this area, and I can already see rewards. Ability to track ROI is excellent
I love the simplicity of how the app works.
I dont really have a dislike as of yet. Im new to this but I am going to take the time to learn more about it.
This is a resolution to my Black Friday/Cyber Monday marketing. I need something I am able to get straight to the point and reach my customers.
I really like the Campaign boost feature!
Automation is a little confusing to set up, but it is very easy once you do it one time.
I have more conversions with omnisend
Omnisend is really easy to use. It is very well developed and at an affordable price. The analytics and revenue tracking is one of the best things also.
just to have the adavanced reports on the standard plan
Basically, email marketing automation and forms.
A lot of other programs for e-mail marketing shut businesses in the Cannabis industry. Omnisend has given us the chance to have access to e-mail marketing which we are SO grateful for. The website has been user friendly once I've been able to try it out for a bit. The staff has checked in on us to see if we need help. 5 star rating for the omnisend staff!
At first it was a little bit difficult to find certain buttons to click to get the e-mail campaigns to operate the way I needed it to. I'd also love to see a step by step video tutorial resources made to make this site user friendly. I did find some resources from the omnisend staff on youtube so thank you again for making that available for some help.
we've solved the problem of being able just to have an e-mail marketing system since the cannabis business users often get denied with this kind of content. We are also able to reach more people to get information on our business content out to more people.
Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well. I have recommended this many times.
Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing. However their customer service is great and super helpful when you need assistance!
Omnisend has been great for getting email marketing out to customers! It allows for a lot of customization which is nice, and it's also priced very well in comparison to a lot of other options.
I switched to Omnisend for the automation which is powerful. Not quite as powerful as Klaviyo from what I can tell, but they kept all of the features I'll actually use and cut the fat from the other features I never used.
I haven;t gotten enough experience with this Omnisend but I will update in the future.ll
Automation and drag and drop campaign building.
Easy to set up and create automation's and campaigns. It is pretty easy to get the hang of and there are also some great in depth instructional videos to point you in the right direction
Nothing yet. So far I have only scratched the surface of what it can do but very happy at the moment
I use to have a third party company handle my email marketing but I wanted to take control myself. I am not the most tech savvy person in the World so I was looking for something easy to use that would provide me with a professional looking end result. It has enabled me to start to take better control over what my customers are seeing and when. Already it has generated one sale that was bigger than anything the previous service provider managed in 12 months !
email marketing automation and the sms text messaging. I love how it shows the ppl who signed up that day, or any given day. It has great reporting. The back office is easy to understand. I love how it shows the number of sales as well. So many things. I love how there is an exit feature once someone makes a purchase. This way aren't included in emails that they've already passed.
ummm the previews. On the automation email preview, the preview is so enlarged that its not a good example of the email itself. I ended up looking at the email from my phone to get a better picture of the preview.
Im happy that it takes all the work off myself. As a business owner trying to grow my business, I wear a lot of hats and have a lot of work to do. So anything I can automate, especially email marketing, is a great benefit to me. I love I can set up the forms and direct traffic to it, and the set the email marketing up and yall handle the rest through automation. I LOVE IT.
It's so easy to use, and full of features.
Paying to use it... so far i cannot find anything wrong with it.
Auto emailing customers especially form Other market places to try and pull them to the website.
It is very user friendly and easy to make it look good even if you're not a graphic designer
I want to be able to change the colors of the spin wheel to match my store theme
I am getting people to sign up for my newsletter! It was really hard before, but now they are doing it.
The best thing about omnisend is the ease of usability + understanding of the software. When I was doing my trial, I did not even have to look through a guide, I literally could see right in front of me what I had to do! I felt excited and stress-free, especially since I am NOT tech savvy and HATE learning new interfaces. The organisation of the campaigns & segments are fantastic.
Nothing. Everything is fab! If i had a problem, I would just talk to someone on the team who helped me out very quickly
ease of usability. The problem with every other email service was that it was way to complicated.
The user interface is very easy to use and the email funnels are easily customizable. It was incredibly easy to get up and running and I could instantly chat with support.
I haven't used the platform enough yet to reply.
Quickly and easily setup email integration on the site and capture emails and create funnels. I am interested in learning more about the personalization side of things and how that would function with content on the website and running ads.
I have switched back n forth between a few email providers trying to find the right one to fit my needs after about 2 months and trying different ones I came right back to Omnisend each time I find it user friendly. A lot easier for me to navigate and understand how to use the features provided. Other ones I could not understand how to work certain things tech-wise and was very frustrated with omnisend I'm not flustered I can easily compile my emails and understand my steps with each email I do.
So far nothing I wish you guys would offer a trial for the upgraded version just to see. I just upgraded for the month cause I would like to test the other features now I only have an email list of 25 people since I recently just launched.
It makes my work so much easier to have the buttons there and not having to navigate and try to find certain things to use where here it's all right there and at my use to cut my work in half.
What I like best about Omnisend are the multi-channel automation (email, text, A/B splits etc) and the brilliant, easy to deploy sign up forms. The system is allowing our company to quickly identify segments of our audience to better target them with the right product. This is producing more engagement & in turn, sales. The templates we have used to create the automation were so easy to brand using our own imagery and logos. The A/B split also enables us to compare ideas and allow real life results didtate the direction of communication with our audience, Overall, I am confident Omnisend is the best overall email automation and marketing platform we have worked with, We will 100% be upgrading our free trial to one of the plans offered.
After using Omnisend everyday during the free trial, I have not find anything I dislike. If I was obligated to mention something, I would say I would like the facebook integration to be part of the standard plan instead of only being available in the Pro Plan. It would also be useful for the opt-in policies to be a little shorter than they are. They end up using up so much space at the bottom of our forms which can look messy. There is not much to dislike at this stage, we have been happy with the overall product.
Omnisend is helping our company free up time. Enabling our small team to be more productive with the time it does have. By solving this problem, Omnisend is helping us correctly targeting the right audience with the right products. It is allowing our company to better engage with clients. This engagement has been converting in an increase in social media followers and overall brand engagement. We are excited to see how this engagement converts in the long-term when applying it to a much greater number of followers. It seems that developing "Raving-Fans" will be made easier with the help of Omnisend.
I like the dashboard and how easy it is to see the number of new email and SMS subscribers as well as the sources of revenue, whether from Omnisend or other places. I also enjoy the heat map feature so I can easily see which links people are clicking on within my email messages.
Some of the email content editing features are a bit limited though they generally work well enough for my needs. It would be nice to be able to edit the HTML for the emails for formatting purposes instead of needing to rely on the pre-made drag and drop content boxes.
I use Omnisend to create a closer relationship with my email subscribers by sending them personal thank you messages and sending out specific announcement campaigns. I haven't seen much revenue yet because of these efforts, but the reporting is very helpful in terms of understanding the impact my messages are having. I especially like the heat map feature so I can see which links people are clicking on in my emails.