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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
Ask Questions about Ecwid
What Ecwid is best for?
How does Ecwid compare to Shopify?
What are the pros and cons of Ecwid?
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
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Ecwid Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2024
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Apr 03, 2018
 Source
Overall Rating:
5.0
KD
Kaitlin D.
Founder
Share
"Easiest way to build an online store!"
What do you like best about Ecwid?

Easy to use platform and very customizable for website organization and product integration!

What do you dislike about Ecwid?

Not a lot of free apps to integrate. Please try to find more free app versions!

What problems is Ecwid solving and how is that benefiting you?

Correctly charging sales tax, recording sales, and organizing my products online.

Small Business (50 or fewer emp.)
Apr 03, 2018
 Source
Overall Rating:
5.0
TW
Taylor W.
Founder
Share
"makes my online business better"
What do you like best about Ecwid?

Ecwid is easy to use, and my favorite part is being able to see the "abandoned carts". I've been able to follow up and still get a sale from people who might have been wishy washy about buying.

What do you dislike about Ecwid?

The only thing I dislike is the aesthetic on the website that has a sign in box in the top right corner of my store rather than simply showing my listings.

What problems is Ecwid solving and how is that benefiting you?

Being able to contact customers that abandoned carts and getting sales from them wherever possible.

Small Business (50 or fewer emp.)
Apr 02, 2018
 Source
Overall Rating:
5.0
DR
Dave R.
Founder
Share
"Simple & Effective"
What do you like best about Ecwid?

Simple to use for our online shop keeps everything in one place

What do you dislike about Ecwid?

It`s improving all the time so no complaints yet

What problems is Ecwid solving and how is that benefiting you?

Stock control & automated order emails are brilliant

Small Business (50 or fewer emp.)
Mar 28, 2018
 Source
Overall Rating:
5.0
MS
Maria S.
Founder
Share
"Amazing!"
What do you like best about Ecwid?

The thing I like best about Ecwid is the ease of set up. I have recommended Ecwid store to many of my customers to use for their websites. It takes literally 5 minutes to set up and adding products is a breeze. No need to sift through millions of options to set up a basic store!

What do you dislike about Ecwid?

The only thing that I found was a bit hard to set up, was a way to display products (by date). I couldn't figure out how to drag them around to set an order I wanted, I'm not sure what I was missing. I had to look up how to sort by date on Ecwid support and found an answer pretty fast. Their support is excellent. Overall, really love my store and recommend Ecwid!

What problems is Ecwid solving and how is that benefiting you?

I was looking for an easy way to sell my book covers and Ecwid is perfect for this task. I realized that later on I will be able to sort my products into different categories once I have larger stock.

Small Business (50 or fewer emp.)
Mar 27, 2018
 Source
Overall Rating:
5.0
PW
Paris W.
Founder
Share
"Easy, Quick, Beginner Friendly"
What do you like best about Ecwid?

I love that Ecwid is so easy to use, and it looks professional. It also gives you a bunch of apps and tips to promote your business.

What do you dislike about Ecwid?

I dislike that Ecwid doesn’t have many site themes and it’s always looking one way.

What problems is Ecwid solving and how is that benefiting you?

Ecwid truly helps you promote your business, and i love that it gives tips on how to grow and further audience.

Small Business (50 or fewer emp.)
Mar 19, 2018
 Source
Overall Rating:
5.0
BH
Brenda H.
Angel's Pearl Girls /Trinkets /Bath Bombs
Share
"Owner of business and it is my store "
What do you like best about Ecwid?

I find moving around this site is easy and shows your products and helps customers find everything they need fairly quick and easy I love this site and I am so glad that I choose it for my business

What do you dislike about Ecwid?

Nothing no dislike everything about this site satisfies me as business owner

What problems is Ecwid solving and how is that benefiting you?

That my customers can go and order my products with ease. Display of product and ease of checkout

Small Business (50 or fewer emp.)
Mar 18, 2018
 Source
Overall Rating:
5.0
PM
Preston M.
Ceo
Share
"Great options and platforms"
What do you like best about Ecwid?

What i like best is the variety of integrations of sales channels.

What do you dislike about Ecwid?

What i dislike of ecwid i must say i cannot switch accounts without signing out and using different email accounts.

What problems is Ecwid solving and how is that benefiting you?

Business problem of automated invoicing is solved. Invoices sent via emails are a benefit.

Small Business (50 or fewer emp.)
Mar 14, 2018
 Source
Overall Rating:
5.0
AJ
Aris J.
Managing Director
Share
"Great shopping cart with termendous amount of flexibility"
What do you like best about Ecwid?

The fact that its user friendly and easy to integrate into your website. Easy to train staff to add products and run promotions. Overall very well coded shopping cart. We have used it for over 3 years with no issues.

What do you dislike about Ecwid?

Nothing at this moment. They are adding so many new integrated products sometimes its hard to keep up. We usually check their new product added section to ensure we are fully integrated with the latest products.

What problems is Ecwid solving and how is that benefiting you?

Shopping cart coding, integration and management. That fact that we installed it inhouse and manage it inhouse without outside help.

Small Business (50 or fewer emp.)
Mar 12, 2018
 Source
Overall Rating:
5.0
MM
Mario M.
Founder
Share
"Easy shopping cart ever"
What do you like best about Ecwid?

I am very pleased with the efficiency of Ecwid shopping cart. With its wonderful app I can manage my sales and my products on my mobile phone. Their customer support is also very good.

What do you dislike about Ecwid?

Nothing bad about it. Never had a probkem with it that wasn't solved right away.

What problems is Ecwid solving and how is that benefiting you?

My sales have never been easier.

Small Business (50 or fewer emp.)
Mar 12, 2018
 Source
Overall Rating:
5.0
Marjorie J. avatar
Marjorie J.
Writer/Editor
Share
"Loving Everything Ecwid"
What do you like best about Ecwid?

I love the simplicity of the platform. I've been working in it all day without a hitch.

What do you dislike about Ecwid?

I would love to be able to inset the product image in the description. I use external links rather than the in-platform buy buttons and I'd love to align them with the image to the side rather than at the bottom without coding. But it's certainly not a deal breaker. My site looks great.

What problems is Ecwid solving and how is that benefiting you?

It's a huge time saver over placing products directly on my site. I sell books and I can easily move them from category to category with Ecwid. It's a life saver.

Small Business (50 or fewer emp.)
Mar 09, 2018
 Source
Overall Rating:
5.0
AL
Arthur L.
Simulation Center Specialist
Share
"Simple and effective way to run an E Commerce store. "
What do you like best about Ecwid?

Simple, easy to use. Interface is very intuitive. In most cases the free package works great, but if you move up to paid package its benefits are well worth the cost. It has the ability to tie in to Facebook and other social media platforms. Simple to use in that regard as well. Very simple for customers to use with multiple options for multiple items and materials be they physical or digital.

What do you dislike about Ecwid?

Digital media has to be downloaded per item, rather then just having a one point upload and then customer purchases and downloads.

What problems is Ecwid solving and how is that benefiting you?

Running Airsoft events, were purchasing tickets are often the corner stone to making the event successful, ECWID gives a powerful and simple tool thats easy to use by customers. Its very easy to keep track of players as they purchase tickets, and get information out to them in a swift and concise manner.

Small Business (50 or fewer emp.)
Mar 08, 2018
 Source
Overall Rating:
5.0
AN
Aki N.
Selfemployed
Share
"Smooth and easy"
What do you like best about Ecwid?

I have used this software now for a couple of years and no disappointment. VAT handling is great - specially when you are in Europe with all the different rates. Easy to use backend. And support ready to help. Keep it up

What do you dislike about Ecwid?

I am happy to say I do not have anything to mention in this headline

What problems is Ecwid solving and how is that benefiting you?

Easy admin

Small Business (50 or fewer emp.)
Mar 08, 2018
 Source
Overall Rating:
5.0
AR
Antwanyce R.
Visual Artist
Share
"Ecwid review"
What do you like best about Ecwid?

Great tool for your online business. Easy to use with lots of neat features and very affordable. Switching to this definitely helped streamline tracking, inventory, emails, sales, processing and shipping.. I highly recommend them.

What do you dislike about Ecwid?

Maybe I haven't figured it out yet but the way to add shipping cost for different countries is tricky.

What problems is Ecwid solving and how is that benefiting you?

I covered that in my first comment.

Small Business (50 or fewer emp.)
Mar 05, 2018
 Source
Overall Rating:
5.0
AW
Adon W.
Founder
Share
"Excellent Services"
What do you like best about Ecwid?

I like the automated emails of status of an order and the ease of access to tracking tools for shipping my products.

What do you dislike about Ecwid?

I honestly can't think of anything bad. They are great!

What problems is Ecwid solving and how is that benefiting you?

Organization of products

Small Business (50 or fewer emp.)
Feb 28, 2018
 Source
Overall Rating:
5.0
SR
Sue R.
Behavioral Coach
Share
"YES! Try Ecwid!"
What do you like best about Ecwid?

Ecwid is incredibly easy to use! If I can do it, trust me so can you. If you have any tech knowledge, you should be able to have your store up and running within the day. I look forward to adding additional features and taking advantage of all that Ecwid has to offer. I have had the need to contact customer service three times, only because I did not know how to use a feature. The customer service person was very pleasant, helpful and patient with my lack of most tech knowledge and stayed with me on the p hone until he was sure that I had accomplished my objective. Ecwid is certainly a service you should try.

What do you dislike about Ecwid?

I have not had the opportunity to use all of the features yet, however I have not come across a problem so far.

What problems is Ecwid solving and how is that benefiting you?

I had no idea how to set up a Facebook store, no idea how to set up to accept charge cards, offer sales and discounts, how to track sales and empty shopping carts, or how to get all of this onto Facebook. Ecwid took care of everything! There are numerous apps that you can use with Ecwid's program from emails to designing your site, from live chat, digital gift certificates and Ebay/Amazon integration. The number and variety of apps that you can use with Ecwid is most likely, everything you would ever need.

Small Business (50 or fewer emp.)
Feb 28, 2018
 Source
Overall Rating:
5.0
JM
Joy M.
Shop Owner
Share
"Ecwid Review"
What do you like best about Ecwid?

Ecwid is easy to use with a basic understanding of a website and software. If you can navigate your website, you can navigate Ecwid. I can connect my Square account easily to take payments. Ecwid also gives you many choices of website soft that will interface with Ecwid.

What do you dislike about Ecwid?

I haven't really found anything I don't like about Ecwid. I think they will continue to improve their current product. they seem to be committed to it.

What problems is Ecwid solving and how is that benefiting you?

An easy way to add E-Commerce to my website. Adding selling online to my brick and mortar business has been a goal of mine for years. I had a website built and Ecwid made it fairly easy to integrate E-Commerce. Once you watch the videos, they covered 90% of my questions. I did need to chat with the team on a few things.

Small Business (50 or fewer emp.)
Jan 03, 2018
 Source
Overall Rating:
5.0
TX
Tania Maria X.
Regional Zurvita Independent Consultant
Share
"Convenience at a great price!"
What do you like best about Ecwid?

Love the easy set up with very convenient features including using my own domain mannaetchings.com all at a low monthly price. Not to mention shopping cart integrates with social media! Awesome customer support. I am very very happy with ecwid!

What do you dislike about Ecwid?

There are various hosting costs and the one I selected is perfect as I work on building my business. Do not have anything in particular I dislike.

What problems is Ecwid solving and how is that benefiting you?

Clearly having a shopping cart and an easy checkout process is the way to go. Cannot imagine having my Facebook customers inboxing me inquiring about each Manna Bookmark. Especially when my items are one of a kind so the basic free ecwid option does not but the one I chose is still very affordable and keeps up with inventory, taxes and calculates shipping worldwide. LOVE it!

Small Business (50 or fewer emp.)
Jan 03, 2018
 Source
Overall Rating:
5.0
MC
Martin C.
Owner And Ceo
Share
"Always improving"
What do you like best about Ecwid?

The constant addition of new features essential to e-commerce

What do you dislike about Ecwid?

One more tweak to friendly URL, almost there. Also not a good B2B solution.

What problems is Ecwid solving and how is that benefiting you?

Many custom integration for clients. Custom search, geolocation filter, very strong API with ton of possibilities.

Small Business (50 or fewer emp.)
Jan 01, 2018
 Source
Overall Rating:
5.0
David F. avatar
David F.
Managing Partner
Share
"Great option for small shops"
What do you like best about Ecwid?

Ecwid offers a great 10 item cart for for Free allowing many to test the waters with no financial hit for the cart. Their enhanced cart is offered at a reasonable cost and the cart integrates easily into social feeds and Facebook marketplace.

What do you dislike about Ecwid?

Ecwid comes with an easy interface to social but I would like to see more integrations with various platforms such as more api links with email providers, CRMs, etc.

What problems is Ecwid solving and how is that benefiting you?

Cart options are plentiful yet few solve all needs and Ecwid comes close and for a price fair enough to run a business. The benefit is you can try with a few products Free for Life and if it works up the inventory. This is a perfect solution for those with a few Quality items.

Mid Market (51-1000 emp.)
Dec 28, 2017
 Source
Overall Rating:
5.0
Miles S. avatar
Miles S.
Virtual Event Producer/Director, Content Marketing
Share
"Great eCommerce Solution That Is Simple To Use"
What do you like best about Ecwid?

Ecwid is really easy to get up and running and to start selling. They offer a lot of features for the most advanced users, but even if you don't do a lot of work on the web it is easy to understand. They roll out features often and are very active in developing new things that the community requests.

What do you dislike about Ecwid?

Right now we're very happy with the Ecwid solution. Due to the type of products being sold it was difficult to find an eCommerce solution that allowed us to operate, but Ecwid was OK with them. Most of the products are a type of ammunition component.

What problems is Ecwid solving and how is that benefiting you?

We are using Ecwid to act as our shop/cart/checkout. We are not using it as our main website, but we send people off-site to Ecwid.

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