Cognism Reviews & Product Details

Fantastic platform for finding leads for sales outreach, a very simple layout makes it easier to identify the best contacts to look for. I am particularly fond of the domain search feature which ensures you get the right contacts within the company you are trying to reach out to.

There is no feature to filter companies by revenue, making it a bit tedious to ensure the companies you are finding are the right size.

Hard to find verified contacts on other platforms but cognism solves this issue

It is a really easy and simple tool to use. I use Cognism multiple times a week to help with my work.

Sometimes not all info is available that I am looking for, but not really a big issue.

It is providing me with details of people that I can reach out to.

The best thing about Cognism is its ability to provide accurate and up-to-date B2B data and lead generation, helping businesses connect with their target audience more effectively

Some potential dislikes about Cognism could include its pricing, which may not be suitable for smaller businesses, and the occasional limitations in the accuracy of contact information. Additionally, some users might find the learning curve for the platform a bit steep. However, experiences can vary, so it's important to consider your specific needs and preferences when evaluating Cognism.

Cognism is solving the problem of inefficient B2B lead generation and sales prospecting. It benefits businesses by providing a streamlined and data-driven approach to identifying and connecting with potential customers. This leads to increased sales efficiency, improved targeting, and ultimately higher conversion rates. By offering accurate and up-to-date B2B data, Cognism helps businesses save time and resources while maximizing their sales and marketing efforts.

One of the best features about Cognism is that on company view, the employees tend to be in heirarchical order which is extremely helpful. The auto-copy feature also makes prospecting and admin seamless.

While email addresses are often correct, phone numbers are less so. It would be nice if there was a way to verify that the phone numbers are correct as often they are not even for the same company.

Getting primary contact details is a huge part of my job and cognism really makes this a simpler task. It also gives me an insight into company employee structures which is hugeley beneficial to my work.

the fact that cognism has many direct dial numbers

the fact that sometimes its the private number of a person, which often leads to an awkward situation on the phone

it solves the problem about not finding accurate data of leads

The platform is easy to use and provides a lot of good data for our sales team. We use it for target account research to get a better understanding (and contact details). Also, the Cognism team is always super friendly and approachable.

I would love to get more data for the DACH market. I appreciate the data we can access but in some cases I wish it would be more.

We research our accounts and generate new leads in our CRM with the available data :-)

Cognism has the most up-to-date database. With the built-in Bombora intent data, we have been able to level up our ICP criteria to include intent data. This enables us to prioritise high-intent accounts over others.

I had to export 25 contacts each time if I didn't pay for bulk credit. I want to target accounts by department size, sadly, this is not available in Cognism yet.

Enhanced Lead Generation - Cognism's advanced data enrichment and lead generation capabilities have enabled us to identify and target high-potential leads precisely. This has resulted in a substantial increase in conversion rates and revenue growth. Optimised Sales Processes: We have streamlined our sales processes by utilising Cognism's intent data, enabling sales teams to focus on the most promising opportunities.

The Cognism support is very helpful! Responded almost immediately every time!

Not that I can think of to mention~ There are things that can be improved, but I don't "dislike" them

For me, being able to search more info of accounts / companies is the best part, might be worth checking with the Reps about lead mining

Simple to use, great UI, and the data supports our prospecting and cold calling efforts Lauren Murphy, our Customer Success Manager is readily available for questions, video meetings, and follow up

Searching for a given customer type in a region can be fiddly, and surface middling results, i.e., Regional House Builders in the North West

Cuts down the contact detail fishing stage of building a new customer base, and lets us get quickly to making approaches to the right people A useful tool when the target company has a website and Cognsim has the paired data

Cognism Sales Navigator Extension is a formidable help whether you're building a list of prospects, you're working on a marketing campaign or you simply need to add new prospects into your existing sequence! Moreover,

The process to flag bad data is not smooth. Although you can mark something as bad on the Sales Nav extension, it is very rare that I user discovers whether the data is good or not, so in the day-to-day workflow it requires a lot of effort from the user to flag it to the Cognism team and wait for the updated results.

Cognism is quite helpful to find direct numbers and valid email addresses. Not only that, but gives you some peace of mind because the data is GDPR compliant. Moreover, it automates a lot of the processes in lead mining and lead import, which makes the workflow so much easier for a BDR/SDR.

the smooth interface and how seemleslly it is connected to Salesforce, it helps us easy to fetch information and gets work done really fast

I wish the data was more up to date. its like 2-3% case where is find old data

number one is lead mining - so that does get better with cognism

Accurate numbers and emails, that's the bottom line, that's all you need to know!

Can be difficult to navigate and find stuff the interface is not super user-friendly.

Better phone numbers direct to the stakeholder

Really helpful info within the UK. Especially the diamond contacts.

The US data needs improving, can be inaccurate.

I am hoping that they are figuring out a way to integrate intent signals with hubspot, this would be a game changer.

Cognism is an easy to use tool that integrates with most of the other tools in our tech stack. I would highly recommend it as you can get the data that you need.

Nothing much to dislike, but like all tools some somethings that can improve such as the left panel could be larger to make more complex searches easier to conduct and see all the variables.

It makes getting data easy, searching and extracting what you want; it has a great LinkedIn integration as well, to use when searching for prospects; overall, it has helped our business streamline the data side of the tech stack.

User freindly, detailed information provided

They need to improve the accuracy of the contacts details

Finding contacts of key people in an organization

The functionality to find contact information of business leaders that I need to contact for sales purposes.

There is nothing that I dislike about the pproduct.

Cognism is saving me valuable searching time by being connected to salesforce and linkedin.

Has contact data for the majority of contacts

Sometimes provides faulty or missing data

Helps to get the prospecting data for our outreach efforts and building pipeline

I can quickly and easily find names and numbers for people I am keen on speaking with.

Sometimes the numbers are out of date so it means i have to find an alternative way to get in touch with the contact

It helps to drastically cut down on the time it takes me to do my lead sourcing, which means i can dedicate more time to getting on the phone and pitching to people

The process flow is very easy. I create lists from saved filters that I can easily export to csv or to my CRM. I like that you can filter on verified emails

Still some emails (about 10%) are incorrect. Also 25 contacts only makes creating lists a bit tedious, but manageable.

Main thing is automation of lists, which saves me so much time. I'm able to export 300 new contacts daily in less than 30 min.

The GC extension is the best part of the tool - it is straightforward to use.

Sometimes the phone numbers are not always accurate but this is to be expected.

Its constantly helps me find new prospects to engage with from all regions.