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Mixpanel
Advanced User Analytics Simplified
4.6
(1,091)
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 08, 2024
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 20, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"On behavioral product analytics, worse overall than Amplitude, but good proxy"
What do you like best about Mixpanel?

Easiness of use, email digests, dashboards

What do you dislike about Mixpanel?

The usage of dashboards are confusing, it lacks lots of the features amplitude already have

What problems is Mixpanel solving and how is that benefiting you?

Data integrity for the same product company wise

Mid Market (51-1000 emp.)
Apr 26, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Mixpanel mixed reviews "
What do you like best about Mixpanel?

Visibility into my customers and behavioral data around products and features that may need to be enhanced or retired etc

What do you dislike about Mixpanel?

Experienced bugs while using segmentation and export features pretty regularly.

What problems is Mixpanel solving and how is that benefiting you?

Usage analysis for our platform - measuring value and adoption for customers

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good but not user friendly"
What do you like best about Mixpanel?

The flexibility that Mixpanel's API provides is amazing! Can't get that anywhere else.

What do you dislike about Mixpanel?

The UI is extremely confusing! They seem to use their own lingo that I can't grasp and can't figure out how to create my own dashboards or reports that I want.

What problems is Mixpanel solving and how is that benefiting you?

Using it to track product usage.

Small Business (50 or fewer emp.)
Jan 19, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not so plug and play"
What do you like best about Mixpanel?

Clear dashboard once set up. Set up itself requires programmatic configuration.

What do you dislike about Mixpanel?

More than meets the eye to set up. They make it seem like you won't need a developer at all.

What problems is Mixpanel solving and how is that benefiting you?

Analalytic for ux. Actionable analytics.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Mixed feelings about Mixpanel"
What do you like best about Mixpanel?

There's the potential to collect a lot of useful data.

What do you dislike about Mixpanel?

I've had some issues with the retention of my data across their dashboard UI redesigns.

What problems is Mixpanel solving and how is that benefiting you?

The retention and segmentation features have been very useful.

Enterprise (> 1000 emp.)
Dec 04, 2014
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Amazing tool but priced too high?"
What do you like best about Mixpanel?

As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume.

What do you dislike about Mixpanel?

As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume.

What problems is Mixpanel solving and how is that benefiting you?

They enable quick and easy analytics for product managers. If you have a full time analytics staff then their are better options but if you want something quick and fast and cheap in the short run then these guys are the way to go.

Enterprise (> 1000 emp.)
Nov 25, 2014
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great"
What do you like best about Mixpanel?

Great for means of seeing guest feedback and reviews.

What do you dislike about Mixpanel?

Too much scientific data, not enough applicability

What problems is Mixpanel solving and how is that benefiting you?

Guest Retention services.

Small Business (50 or fewer emp.)
Mar 11, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Be careful of their pricing model"
What do you like best about Mixpanel?

Simple easy interface that is quick to learn and good for a small team just launching a product.

What do you dislike about Mixpanel?

Predatory pricing model if you start to grow they treat you like a prisoner. We were charged a $25,000 overage for a single month but offer a way to avoid it by signing up to a nearly $100k annual contract.

What problems is Mixpanel solving and how is that benefiting you?

When you are small it is a quick and easy to use integration for mobile audience BI. It helped with daily analysis of our growing app audience, churn, troubleshooting, trend analysis.

Small Business (50 or fewer emp.)
Dec 21, 2016
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Mediocrity at scale"
What do you like best about Mixpanel?

Average at best, sort of our dated. I like the funnel analysis

What do you dislike about Mixpanel?

The UI is straight out of y2k but hopefully the data is good

What problems is Mixpanel solving and how is that benefiting you?

None so far but hopes are high

Mid Market (51-1000 emp.)
Dec 16, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Web Analytics Wack-a-Mole, With Limited Capabilities."
What do you like best about Mixpanel?

I like that Mixpanel is a hosted solution.

What do you dislike about Mixpanel?

The price for the benefit. Vendor lock-in I felt before Segment came around. The slow ingestion rate at times of bursty loads and slow-loading or unresponsive reporting. The Flutter package was not as easy to use as Segment. Amplitude offers far more streamlined and actionable reporting capabilities. More employees know how to use Google Analytics. Some data quality issues at times.

What problems is Mixpanel solving and how is that benefiting you?

They are doing event tracking that I don't want to implement myself. It helps me to know what users interact with on our site, but doesn't benefit me much.

Mid Market (51-1000 emp.)
Apr 13, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Pathetic Platform and customer service"
What do you like best about Mixpanel?

I can't say that I like something in the tool, its as good as not having it. Rather, its counter productive to have it, you'll lose dollars if you have this tool.

What do you dislike about Mixpanel?

There is not phone support at all, and only email support available. Imagine you have a critical business issues related to the tool that need immediate attention, you will have to wait for 24-48 hours before you get a response. Now instead of this platform being supportive to help you succeed in marketing, rather its counter productive. Its costing in losing money on potential buyers that we can't touch because of no support from the platform itself. In my opinion, never opt mixpanel

What problems is Mixpanel solving and how is that benefiting you?

Continue marketing on app where we can marketing any type of customer base we have. But platform doesn't have ability to handle complex segment criteria. You can only target users based on some generic usage base filters, it can't not handle complex filters at all in segmentation.