Kit background blur
Kit Logo
Kit
Email Marketing Simplified
4.4
(193)
(Formerly ConvertKit)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Kit
What Kit is best for?
How does Kit compare to Mailmodo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
Kit 0
Kit 1
Kit 2
Kit 3
Kit 4
Kit 5
Kit 6
Kit Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 28, 2024
Kit Logo
193 Kit Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
4.0
KB
Krystal B.
Social Media Manager | Content Creator | Copywriter | Photographer
Share
"Better Than Other Email Options For Entrepreneurs"
What do you like best about Kit?

I think ConvertKit is perfect for someone like myself who is a busy entrepreneur and blogger. It doesn't have advanced features like other robust email platforms, but I don't need them. My main focus for using ConvertKit is to segment my lists (which can be done through tags) and create easy, automated sequences for subscribers. I like that I have one main list that I can break down based on products or even my different website categories. It is easy to set up, but it did take a little bit of time to nail down my forms and sequences. I no longer needed a separate landing page software since ConvertKit can also create landing pages.

What do you dislike about Kit?

It can sometimes be a little buggy, but everything seems to be easy to figure out. Their help desk will fix it quickly.

What problems is Kit solving and how is that benefiting you?

It solves the problem of trying to segment content out to my list tailored to their interests. I don't want to send someone interested in one topic emails about another, so I am able to easily do this in ConvertKit.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.0
Sushant K. avatar
Sushant K.
Product & Growth
Share
"Very good no-code tool to manage email newsletters"
What do you like best about Kit?

I liked the option of having a landing page, user subscription management and a decent delivery rate in one place. The option of having a paid newsletter exactly matched my requirements. I found their delivery rate is better in comparison to other tools.

What do you dislike about Kit?

Reporting is something that can be improved for sure. I use geo-tagging and bounce rates to optimise and improve my newsletters. It's missing in the Convertkit. It also gets pricey after a certain user base if you compare from other tools.

What problems is Kit solving and how is that benefiting you?

I wanted to create an email newsletter that can be managed easily while providing good open rates. I got to know about Convertkit from influencers in the Digital Marketing community. I find it useful in managing the landing page/email form and scheduling sequence-based emails. I've increased my open rate by more than 30%.

Small Business (50 or fewer emp.)
Jul 29, 2022
 Source
Overall Rating:
4.0
Ben T. avatar
Ben T.
Freelance Writer
Share
"A Reliable and Easy to Use EMail Marketing Solution"
What do you like best about Kit?

ConvertKit is very easy to use and also very well documented, with helpful tutorial videos. Compared to Aweber, which I switched from, it is very intuitive, and email deliverability seems better too. Setting up funnels is easy and logical.

What do you dislike about Kit?

The pricing tiers can seem a little unfair. For example, I currently have just over 5000 subscribers, which pushes me onto the 8000+ pricing tier. It's a shame there's not another tier in the middle.

What problems is Kit solving and how is that benefiting you?

Maintaining ongoing contact with readers of my blog, and also segmenting customers by their interests, which is really easy to do using the tagging features of ConvertKit.

Small Business (50 or fewer emp.)
Jul 12, 2022
 Source
Overall Rating:
4.0
Yogesh S. avatar
Yogesh S.
Software Engineer
Share
"Best email marketing tool for beautiful email templates"
What do you like best about Kit?

One of the most things i like about Convertkit is. they provide too many features for absolutely free. so normal users or beginner users are able to use this service without spending much money like other email marketing tools charge,

What do you dislike about Kit?

Lots of things are very impressive on Convertkit , but also some things I notice which are not good or I can say need to improve. like there drag and drop email template builder is not much smooth. Yea we can use this and able to make a good template. But for smoothness and performance need to improve there. Rest is all good

What problems is Kit solving and how is that benefiting you?

Convertkit solves lots of small business and website owners' problems. Like if I need some advanced features but are very limited then for that we need to spend some money on other tools but Convertkit provides this thing absolutely free.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.0
RK
Ram K.
Seo Executive
Share
"Best Email Marketing Tool - Convertkit"
What do you like best about Kit?

I love this email marketing tool. By using it, you can design and create beautiful emails for your business. Very easy to use and one of the best email marketing tool.

What do you dislike about Kit?

Convertkit is best but some of the things are not good in this tool. In the free plan, you have to create emails manually. So basically not recommended for beginners.

What problems is Kit solving and how is that benefiting you?

You can automate your emails by using convertkit. It helps you alot to grow your business online. The interface of this email marketing tool is awesome. Best tool for email marketer.

Small Business (50 or fewer emp.)
Jan 08, 2022
 Source
Overall Rating:
4.0
Elanchezhiyan R. avatar
Elanchezhiyan R.
Founder And Ceo
Share
"Superfast Email Marketing Tool"
What do you like best about Kit?

The UI is simple, and there is absolutely no noise. It has very minimal and necessary features that solve the problem. It has an excellent delivery rate and goes past most email filters.

What do you dislike about Kit?

Sometimes there is a delay in the delivery time of the email campaigns. Some campaigns don't work as scheduled, and they fail to activate. Landing pages can be better with more features.

What problems is Kit solving and how is that benefiting you?

I used Convertkit for sending out newsletters and other bulk emails. I have used to promote my webinars and courses. I send out weekly newsletters to the people in my startup community.

Small Business (50 or fewer emp.)
Jan 04, 2022
 Source
Overall Rating:
4.0
Ajay R. avatar
Ajay R.
Content Manager
Share
"Best Email Marketing Tool that we are using."
What do you like best about Kit?

ConvertKit one of the best and popular email marketing platform. I mostly love their campaign customisation features, including integration with WordPress, Paypal and other platforms. I have been used MailChimp but, ConvertKit way more feature rich and easy to use.

What do you dislike about Kit?

ConvertKit is great but, if you are beginner and picking the free plan then you will not get the automation features. So you have to do or send email manually. Other than it is great according to pricing.

What problems is Kit solving and how is that benefiting you?

Email marketing is not an easy task, on my site we have monthly 30000+ page views, so we decided to convert most of visitors to our customes. So we tried to capture them using MailChimp, but their paid plans was bit expensive and customisation bit harsh for me. So I decided to switch ConvertKit and they have everything, from form implementation to dedicated pages and even paywall features.

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
4.0
RP
Rebekah P.
Co Founder
Share
"Very simple interface for sending email newsletters"
What do you like best about Kit?

I like that there aren't a ton of bells and whistles. Plus, it's free if you're just starting.

What do you dislike about Kit?

I don't like that we aren't notified when we get a new subscriber.

What problems is Kit solving and how is that benefiting you?

We are distributing our new blog content via Convertkit's email broadcast feature.

Small Business (50 or fewer emp.)
Jun 23, 2021
 Source
Overall Rating:
4.0
RM
Rakesh M.
Seo & Smo Optimizer
Share
"Easy to start and free to start"
What do you like best about Kit?

Easy to start, Grow your subscription base for free with free landing pages and pop-up forms. Tag users based on their behavior.

What do you dislike about Kit?

There is no automation with free tool and the price goes much higher when your subscriber base grew up.

What problems is Kit solving and how is that benefiting you?

Easily broadcast important emails and free way to connect with my subscribers.

Small Business (50 or fewer emp.)
May 21, 2021
 Source
Overall Rating:
4.0
BM
Blaine M.
Coo
Share
"Good Autoresponder, Decent CRM"
What do you like best about Kit?

I like the segmentation and automations that you can add.

What do you dislike about Kit?

It's a little pricey in fairly short order.

What problems is Kit solving and how is that benefiting you?

We have an automated webinar sequence where new people to join our Facebook group get exposed to a few of our products over the span of a few weeks before being added to our normal mailing list.

Small Business (50 or fewer emp.)
Nov 30, 2020
 Source
Overall Rating:
4.0
MM
Mariale M.
Founder
Share
"Convertkit a good digital service !!"
What do you like best about Kit?

This tool has been very special within our marketing system because it has allowed us to carry out advertising campaigns in a much broader way, the service allowed to send mass emails with advertising campaigns in order to attract new traffic and offer our clients regular special offers, we are happy because it has been an efficient tool because we can use in a simple and intuitive way, all the tools are explained so that the activation of the service makes it faster.

What do you dislike about Kit?

I like the tool very well explained and it works optimally, it seems to me that the advertising system, however in some aspects the emails get lost which is not seen by the clients because they are lost in the spam folder it is necessary to look for one solution to this problem so that we achieve broader objectives and find the solution. Although the tools work and give results, offering 100% would be a success in the future.

What problems is Kit solving and how is that benefiting you?

Personally, I believe that the system has been a great advance, we have managed to carry out a much more attractive complete detailed digital marketing without any inconvenience, we have received a positive response from customers and a large traffic on our website in turn We have been able to monitor those emails that are not reviewed because they are lost in the spam folder and looking for some type of solution, whether to send more advertising and attract other customers, which we are happy because the system is quite clear and offers the opportunity to return To send these campaigns we have not had any kind of inconvenience regarding the tools are very advanced and allow us to improve the company.

Small Business (50 or fewer emp.)
Oct 03, 2020
 Source
Overall Rating:
4.0
LF
Lisa F.
Founder
Share
"Convertkit Automated Marketing !!"
What do you like best about Kit?

Convertkit is much more than an email sending with a massive campaign, I love it because it supports different types of designs and so we have no problems in sending us emails, it also allows us to expand our client so that we are happy in the function it offers us, its The interface is much simpler than other email systems such as, for example, Zoho Campaign is much simpler, intuitive and faster, an important point on which I rely on the system is that I like customer comments with this we rely on to improve and we can observe the entrance and the amount of clients.

What do you dislike about Kit?

No point against the operation of this system, it seems to me that you can add more designs, templates, colors, texts to be able to edit the campaigns directly in your system at this time the system is very poor, so it is not interactive to be able to edit it directly in the system that they offer us, although it does not deteriorate the system in the future, it can provide more solutions.

What problems is Kit solving and how is that benefiting you?

Now it is much easier to send our users various campaigns because it is a complete CRM and marketing software, the recent increase has already been allowed and it has been noticeable, in addition to the fact that we can observe the increase in people or how many clients have been able to enter our website, The analysis interface is functional and pleasant, allowing you to grow with potential clients.

Small Business (50 or fewer emp.)
Aug 30, 2020
 Source
Overall Rating:
4.0
TH
Taylor H.
Founder
Share
"Convertkit saves time and data administration."
What do you like best about Kit?

This platform allows us to maintain a fluidity of work through email marketing. You get great performance and satisfactory productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, also the system is dockable with employees so it is easier to adapt to their tools very complete and I like it.

What do you dislike about Kit?

We have obtained good results with this platform and we have not had problems, although if it presents some errors and its learning curve may be a bit high, the rest it seems to me a good choice at a low cost. The system must be more fluid for the automation and services of the tools.

What problems is Kit solving and how is that benefiting you?

We used this platform as it is more robust and solid, at first we used mailchimp but our list grew quickly and did not meet our needs. We carry out an automated segmentation to our list, we can send an email to our potential clients, each subscriber is tagged in a link function that when clicked, a purchase they made, forms and much more. In general, it is complete, it fully supplies the needs.

Mid Market (51-1000 emp.)
Sep 14, 2019
 Source
Overall Rating:
4.0
JL
Jennifer L.
Website And Funnel Designer
Share
"Great open rates"
What do you like best about Kit?

I like how when I was sending emails out with convertkit, I got a 23% open rate. That may sound low, but I read the average is about 10% now! I have been using it for almost 2 weeks now and have found it to be a good solution for email marketing.

What do you dislike about Kit?

They don't allow you to import a large list, which sucks because it stopped us from testing convertkit with most of our customers. However, with the small sample we were allowed to import, it performed well.

What problems is Kit solving and how is that benefiting you?

I'm able to send emails automated instead of writing individual emails which allows marketing at scale.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.0
AE
Angie E.
Mrs.
Share
"Overall great Autoresponder"
What do you like best about Kit?

My favorite part of using Convertkit is the tagging system. Convertkit is an overall reliable and affordable autoresponder. I do not consider myself a technically inclined person, but it found my way around this application fairly quickly.

What do you dislike about Kit?

I have had a handful of “glitchy” incidences (i.e.: broadcast did not send immediately, link not working properly in email, etc.) that we’re frustrating. Customer support has always been speedy and helpful though.

What problems is Kit solving and how is that benefiting you?

Convertkit is my primary autoresponder for my info. product based business. It integrates well with WordPress, and I use it often to create and deliver lead magnets, among other things. It’s an affordable way for me to keep in touch with my growing subscriber list, and it helps me to organize subscribers based on purchases through the tagging system.

Small Business (50 or fewer emp.)
Oct 08, 2018
 Source
Overall Rating:
4.0
TB
Tanner B.
Account Manager And Strategist (Marketing)
Share
"Great for email and automation"
What do you like best about Kit?

I love the ability to embed automations on client websites. It is nice to create an opt-in callout box on the site and Convertkit automatically follows up with an email chain.

What do you dislike about Kit?

I often find formatting does not carry over when I duplicate emails. The text often reverts to be smaller or takes on a different style.

What problems is Kit solving and how is that benefiting you?

As I mentioned before, we are using Convertkit to embed email automation chains on websites. My team and I have realized this is beneficial for gathering new email addresses and following up.

Small Business (50 or fewer emp.)
Sep 04, 2018
 Source
Overall Rating:
4.0
Parth P. avatar
Parth P.
Tutor
Share
"Easy to use and innovative"
What do you like best about Kit?

The broadcast and tag combination makes it easy to manage subscribers. I also enjoy the ability to tag and group subscribers into distinct groups, whether that's organizing by subscriber date or by email or by name, etc. This organization lets me email out to smaller sample groups instead of emailing the whole subscriber base and risking many unsubscriptions.

What do you dislike about Kit?

Too many features gets confusing, there are many layers to the software (which isn't bad, it just makes it moderately hard to figure the whole software).

What problems is Kit solving and how is that benefiting you?

Outreach, subscriber organization, and emailing lists. We're able to tag subscribers easily and efficiently

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
KS
Keisha S.
Founder & Ceo
Share
"Easy to use but lots of emails don't make it to the inbox"
What do you like best about Kit?

Tags! The ability to add tags to users, to create autosequences, and ability to easily embed forms and ability to segment emails.

What do you dislike about Kit?

Lots of emails don't make it to the user's inbox and that was one of the top claims that Convertkit used to have -- deliverability.

What problems is Kit solving and how is that benefiting you?

Email marketing. Being able to communicate with our community.

Small Business (50 or fewer emp.)
Dec 26, 2017
 Source
Overall Rating:
4.0
RK
Rachel K.
Business Process Analyst
Share
"A ConvertKit Fan"
What do you like best about Kit?

I love that I can sendan email to a small list of subscribers who are interested in a certain type of information. This prevents me from sending the email to people who are not interested thus avoiding spam complaints or unsubscribing.

What do you dislike about Kit?

I don't like that there is no drag and drop functionality, because it makes it somewhat difficult for a person without technical skills to adapt to the system.

What problems is Kit solving and how is that benefiting you?

I can get up top of my email marketing needs with Convertkit thanks to their very useful analytics. The statistics provided by them has helped me make excellent business decisions. I can see at a glance if we are experience a dip in our email list, and make changes to increase my list. I can determine where my new subscribers are coming from and they use targeted list-building. Converkit allows me to see the conversion rate (or how many visitors became subscribers for each list-building optin offer I create.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
4.0
JT
Jonathan T.
Co Founder
Share
"Subscriber-Centric Email with Tags - New, but Good"
What do you like best about Kit?

What I love most is that a subscriber can be given different tags based on links they've clicked, forms they've filled out, etc. And then those tags are available for segmentation. They just unveiled a new visual automation tool. It's pretty powerful and it really helps visualize the paths customers are taking through our email sequences.

What do you dislike about Kit?

I dislike that some simple things are missing from their offerings. For example, it's impossible to add a few radio buttons to an email signup form and have those trigger some tags. If you're coming from MailChimp, you may notice a few things that seemed super easy on MailChimp that are just missing on ConvertKit. But other than that, it really is a pretty decent platform.

What problems is Kit solving and how is that benefiting you?

We're sending our email marketing through ConvertKit. We've seen it help us organize our subscriber list, gain new subscribers, and communicate with them (mostly) easily and quickly.

Visit website