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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 20, 2024
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Mar 04, 2022
 Source
Overall Rating:
5.0
Mihai B. avatar
Mihai B.
Chief Executive Officer
Share
"Fast process of submitting posts"
What do you like best about Hootsuite?

I like the fact that I can see the posts on the calendar, this allows me to see which day I have left to cover and if there is any social account I missed

What do you dislike about Hootsuite?

I think there is still work to do, for example adding TikTok will be very useful.

What problems is Hootsuite solving and how is that benefiting you?

Saving a lot of time, I have in total 24 accounts and with this I cover a lot of them.

Small Business (50 or fewer emp.)
Mar 04, 2022
 Source
Overall Rating:
5.0
CG
Catherine G.
Marketing Manager
Share
"Everything I Need to Get the Job Done in One Place"
What do you like best about Hootsuite?

We were using another social media platform that handled most functions pretty well--except LinkedIn video posting! We immediately switched to Hootsuite because it had that function and more that I love: native video hosting, account tagging, analytics, and a customizable dashboard.

What do you dislike about Hootsuite?

The one thing I'm frequently annoyed by is being unable to tag personal accounts in LinkedIn--you can tag accounts, but not individuals, which is a shame because many of our posts call out certain people to let them know we've promoted them. I also wish you could make polls, events, etc. from within Hootsuite. Wish these features were possible!

What problems is Hootsuite solving and how is that benefiting you?

I love being able to get everything I need to be done on one platform--as in I don't have to do much toggling between the native platforms and Hootsuite to conduct our social outreach.

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
AA
Amanda A.
Ceo & Founder
Share
"Social media management made easy."
What do you like best about Hootsuite?

Hootsuite is a social media management platform that allows me to easily schedule content, track engagement, and keep tabs on all the different social networks, so I can see at a glance what’s going on.

What do you dislike about Hootsuite?

So far, I can't find anything to dislike with Hootsuite. With Hootsuite, you can view your social media profile and network interactions, schedule messages, and tweets, track brand mentions, and analyze your results.

What problems is Hootsuite solving and how is that benefiting you?

It’s a free, easy-to-use product that helps you manage all of your social networks in one place. Hootsuite also offers opportunities for users to increase productivity, streamline their workflows and stay safe out there on the web.

Small Business (50 or fewer emp.)
Feb 22, 2022
 Source
Overall Rating:
5.0
LC
Luis C.
Marketing Consultant
Share
"Problem solver for social listening"
What do you like best about Hootsuite?

I found HOOTSUITE extremely helpful when monitoring keywords about the current digital conversation that I am currently tracking down.

What do you dislike about Hootsuite?

I miss the feature to monitor Facebook fanpages and groups. I hope it will be available soon again.

What problems is Hootsuite solving and how is that benefiting you?

I can monitor keywords, hashtags, even geolocalized tweets.

Small Business (50 or fewer emp.)
Feb 21, 2022
 Source
Overall Rating:
5.0
DD
Deanielle D.
Ceo
Share
"Helps me streamline and improve social media work"
What do you like best about Hootsuite?

I love how easy it is to post across multiple social media platforms, to schedule posts and even montior messages across platforms. With so many social media accounts, is the only way I can stay on top of things.

What do you dislike about Hootsuite?

There is nothing in particular I dislike.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me save time and make sure I am able to respond to all social media messages.

Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
Miranda E. avatar
Miranda E.
Marketing And Administration
Share
"Makes social media planning a breeze"
What do you like best about Hootsuite?

Easy to plan social media posts weeks in advance. Analytics make reporting easy.

What do you dislike about Hootsuite?

Hootsuite have recently had some problems with their platform performance. At times their media library is not available.

What problems is Hootsuite solving and how is that benefiting you?

Save time with social media planning and publishing.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
MU
Mary U.
Ownerr
Share
"Post , Schedule and Relax!"
What do you like best about Hootsuite?

Hootsuite is VERY user-friendly, and I like everything about the program. The weekly insights that are available also provide me a good picture of which posts, on any of my four platforms, performed the best for me. It is a great program

What do you dislike about Hootsuite?

I would love to see Hootsuite auto-generate hashtags.

What problems is Hootsuite solving and how is that benefiting you?

This program is a great timesaver for me!

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
Sanya M. avatar
Sanya M.
Managing Director & Senior Consultant
Share
"Efficiency made easy!"
What do you like best about Hootsuite?

Hootsuite has been a time saver for me! It allows me to store my posts and schedule them whenever I need them to go out. This consistency helps to build my personal brand. When creating content, it’s easy to do multiple posts during one session. The tricky part is remembering to post it or having the time to post regularly; with Hootsuite, it’s one less thing I have to worry about at the end of the day.

What do you dislike about Hootsuite?

The only downside to this product is the non-tagging of personal LinkedIn accounts for posts. However, it does allow for tagging of company profiles, so this helps a lot.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saved me a lot of anxiety in the mornings. In the past, I used to rush to upload media and content for specific times, and this kept back most of my morning. Now, it is easy, goes out on time, and I don't have the hassle of putting posts up at the last minute.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
CB
Cindy B.
C
Share
"Hootsuite-the easy, reliable and user friendly platform for marketing your business on social media"
What do you like best about Hootsuite?

The pre-made ads catorgized per social media platform...but I also like how I can create my own and still have peace of mind that business rules are being followed.

What do you dislike about Hootsuite?

it seems to lose connection to some of the social media platforms that repeatedly has to be connected; and Linkdin always states that it cannot be posted to due to this reason, we can't seem to get it fixed.

What problems is Hootsuite solving and how is that benefiting you?

Making sure I get sufficient postings completed to allow the business to be seen. That I can be more productive, but it seems that the pre-made postings get less likes, shares, or organic views that when i do a more personal one with the Agent/family.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Tony S. avatar
Tony S.
Deputy Chief
Share
"Great marketing tool"
What do you like best about Hootsuite?

The ability to pre-load our information once a week and hit all of our social media sites! In the busy world of small business, this is a great Product!

What do you dislike about Hootsuite?

Nothing really, it is simple to use and esy to follow~!

What problems is Hootsuite solving and how is that benefiting you?

Time, time, Time! When you spend hours daily chasing leads on clients, every minute is valuable.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Qais F. avatar
Qais F.
Manager Of Marketing And Communication
Share
"Makes life easy"
What do you like best about Hootsuite?

I started using Hootsuite four months ago when I got a job where I have manage four social channels. It is magical. I really how it allows me to plan, schedule, edit, and post content on our social channels.

What do you dislike about Hootsuite?

I would like to see it improved in the edit post area. Sometimes the application lags, which is annoying. I would also like to see Hootsuite improve its tagging integration. Sometimes it is hard to tag other pages/profiles.

What problems is Hootsuite solving and how is that benefiting you?

I plan, schedule, and post content on Facebook, Twitter, Instagram, and LinkedIn. I am learning more about Hootsuite as I keep working with it. I think it is a great application to have on your side.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Kevin G. avatar
Kevin G.
Digital Media Consultant & Trainer
Share
"Fully featured and easy to learn"
What do you like best about Hootsuite?

The sheer volume of monitoring you can set up all in one place is invaluable. Multiple boards with up to 10 streams per board, and each stream is sub-searchable. It's awesome. I'm also a big fan of the geocode search. Even on the free account with just 2 social media accounts connected, the amount of monitoring potential is huge. I'm a fan of adding all my Twitter lists into one board so I have them all in one screen.

What do you dislike about Hootsuite?

I don't like the interface design. It's very chunky and blocky. I much preferred the old interface going back to 2015/16ish.

What problems is Hootsuite solving and how is that benefiting you?

I need to have a lot of saved searches on my socials, and Hootsuite lets me have them all on one screen at the same time without having to have multiple tabs or screens open.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
AC
Amber C.
Independent Travel Specialist
Share
"It has made my life so much less stressful to be able to have posts I create automatically go out."
What do you like best about Hootsuite?

The option to post more than a week out vs just a couple of days of posts.

What do you dislike about Hootsuite?

Nothing at the moment I have found that I dislike about the app

What problems is Hootsuite solving and how is that benefiting you?

Just the benefit of creating content and pre schedule them so I don't have to worry about it is soooo extremely helpful.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
KB
Khwezi B.
Digital Media Strategist
Share
"Makes managing your workload so much easier!"
What do you like best about Hootsuite?

I love how I can look at my analytics for the past week or month. As well as being able to schedule a WHOLE month ahead!

What do you dislike about Hootsuite?

I only wish I could tag individual accounts on LinkedIn as it only allows me to tag pages. There are people in our organization that specialize in what we do that need to be highlighted. Another thing is the pages I get shown to tag are primarily American, and I'm based in South Africa, so it would be helpful to include more African country pages.

What problems is Hootsuite solving and how is that benefiting you?

I'm saving so much time by scheduling posts ahead of time. I can solely focus on doing my marketing manager duties and budgets, content planning, etc. Performance has dramatically increased because of the algorithm noticing how regularly we post.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
SW
Sophia W.
S
Share
"Time Travel"
What do you like best about Hootsuite?

The way it allows me to schedule posts in the future. It made me more fluid in my posts as well.

What do you dislike about Hootsuite?

Ummmmmm I guess that I can't go back in time and change a post.

What problems is Hootsuite solving and how is that benefiting you?

I love that I can plan my posts in a more organized fashion. My posts have become more syncronized. I can get more done faster.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Lauren Z. avatar
Lauren Z.
Webmaster / Communications Director
Share
"Reliable and User-friendly—Hootsuite Rocks"
What do you like best about Hootsuite?

I've been using Hootsuite for years. Ease of use, zero downtime, and the addition of great new features over time are some of the most significant benefits of Hootsuite.

What do you dislike about Hootsuite?

I'm not sure if the social media algorithms treat the posts through Hootsuite as well as native posts, so I still have to schedule a mix. I love Hootsuite for when I need it, though!

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is an excellent tool for a small business that needs flexibility in posting regularly. Sometimes things change and I have to adjust accordingly, so it's great that Hootsuite easily adjusts with me.

Mid Market (51-1000 emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Heather R. avatar
Heather R.
Director, Sales & Marketing
Share
"Stress Free"
What do you like best about Hootsuite?

We are so happy with Hootsuite for assisting us with our social media - we can see everything, plan, create content, track insights. The reporting is excellent!

What do you dislike about Hootsuite?

We cannot think of much that we dislike about the product. Hootsuite is constantly updating, provides excellent training and support.

What problems is Hootsuite solving and how is that benefiting you?

We can keep our social media in-house and have multiple team members creating content. It helps save time so that we can take care of our guests and focus on other projects.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Lily A. avatar
Lily A.
Freelancer Digital Marketeer
Share
"Great platform !"
What do you like best about Hootsuite?

It's perfect for digital marketeers (as I am) to schedule their posts and feel safe that they will be uploaded ! Great platform ! It gives me great flexibility and peace of mind !

What do you dislike about Hootsuite?

1)I would like to also schedule comments on my posts 2) I would prefer if the Professional plan included 15 accounts and not 10!

What problems is Hootsuite solving and how is that benefiting you?

Flexibility to the fullest!!

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
NT
Nick T.
Ceo
Share
"Great service"
What do you like best about Hootsuite?

So convenient to use. Saves a huge amount of time

What do you dislike about Hootsuite?

Nothing at all. A great service all round from Hootsuite

What problems is Hootsuite solving and how is that benefiting you?

Scheduling social media posts at optimum times of the day

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
RM
Rebecca M.
Community Outreach Coordinator
Share
"Great Solution for Small Non-Profit"
What do you like best about Hootsuite?

The streaming platform allows me to monitor activity throughout the day efficiently. The app gives me insight in our off-hours should anything need addressing. Posting on both the app and desktop is easy for all platforms and allows for customization for each platform in one single transaction.

What do you dislike about Hootsuite?

Posting to Instagram stories requires an extra step on my cell phone that is easy but can get lost in my day-to-day activities.

What problems is Hootsuite solving and how is that benefiting you?

We are a small non-profit and social media is rolled into a job with five other main priorities. Hootsuite allows us to be effective and efficient, look professional and monitor results.