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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 22, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Mar 04, 2023
 Source
Overall Rating:
5.0
AM
Aswath M.
Founder
Share
"The best tool ever to do an end to end analytics on your traffic and customers"
What do you like best about Google Analytics?

The best part about Google Analytics is the depth into which you can dive deep when it comes to website analytics.You can access basic analytics like geography to even the analysis based on your associated google ads account.

What do you dislike about Google Analytics?

I wish Google analytics had a way of integrating the LinkedIn as well as Facebook ad accounts as well a more comprehensive analytics on website traffic can be done.

What problems is Google Analytics solving and how is that benefiting you?

Google solves the problem of being unable to decide how to run your marketing campaigns as a result of insufficient data on website traffic. GA helps you get an insightful understanding of what worked and what didn't work.

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
5.0
DC
David C.
Owner
Share
"good analytics platform"
What do you like best about Google Analytics?

It has all of my analytics I need and I can connect monster analytics with it or other platforms. I can integrate it with my website with wordpress. I am not aware of a better competitor.

What do you dislike about Google Analytics?

A little bit of a learning curve to figure out where everything is and to connect a site and to know how to analyze the stuff. But that probably is not because of the site itself.

What problems is Google Analytics solving and how is that benefiting you?

Stats on business to know what to do. It keeps track of my websites and tells me where people are coming from and what they are doing and what is working and not working.

Enterprise (> 1000 emp.)
Feb 24, 2023
 Source
Overall Rating:
5.0
Prateek N. avatar
Prateek N.
Information Services & Technology Support Asst.
Share
"Reports Snapshots, FOR MY COURSE-WORK in Masters"
What do you like best about Google Analytics?

First of all, it's free to use & hence education friendly. I found the reports snapshots part of the best UI among other analytics tools. And seamless Integration with other Google tools

What do you dislike about Google Analytics?

Dependency on Google: Google Analytics is a Google product, which means that users are dependent on Google's infrastructure and data policies. This may be a concern for users who prefer to use non-Google tools or who are looking for more flexibility in their data analysis tool

What problems is Google Analytics solving and how is that benefiting you?

Helping me grow, as learning towards job search and industry market. I have been learning GCP for data analytics, mll & bigquery and hence is a cherry to the learning of gcp

Mid Market (51-1000 emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
Bhavik N. avatar
Bhavik N.
Marketing Manager
Share
"Best Free Analytics by Google"
What do you like best about Google Analytics?

There are many features that I use in Google Analytics but the best ones are the live audience, funnel creation, and trekking URL creation and also it can be integrated into many CRMs and different marketing software.

What do you dislike about Google Analytics?

Though it has many unique features, it is very confusing and doesn't have session replays and a heat map. Sometimes it also doesn't show accurate data as well.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics is solving my all major marketing and analysis problems. The user insights are very valuable and the trekking URLs that are created are very useful track campaings.

Small Business (50 or fewer emp.)
Feb 15, 2023
 Source
Overall Rating:
5.0
Sourav  K. avatar
Sourav K.
Founder
Share
"Helped my a lot in my Blogging career."
What do you like best about Google Analytics?

Customizable dashboards: Google Analytics allows me to create custom dashboards that display the metrics that are most important to me. This makes it easy to get an at-a-glance view of how my website is performing.

What do you dislike about Google Analytics?

Limited historical data: Google Analytics only provides historical data going back a limited amount of time, typically 2 years. This can make it difficult to conduct long-term trend analysis or track performance over longer periods.

What problems is Google Analytics solving and how is that benefiting you?

By utilizing Google Analytics to track user data from all around the globe, I was able to gain valuable insights into user behavior and interests, which in turn allowed me to provide customized content on my website that better catered to my users' needs.

Mid Market (51-1000 emp.)
Feb 11, 2023
 Source
Overall Rating:
5.0
Sucharita Thanadar M. avatar
Sucharita Thanadar M.
Paid Media
Share
"Best tool for analysis of a website"
What do you like best about Google Analytics?

It helps to understand how well your keywords are working on the website.. and I like it's every feature that gives a detailed information and analysis for a website.

What do you dislike about Google Analytics?

None can dislike such excellent service from Google. I like this tool and it is very easy to use also. All features are so cool.

What problems is Google Analytics solving and how is that benefiting you?

It helped me to improve my website with all beneficial keywords . It helps me to understand our user journey throughout the website and everything details about website.

Small Business (50 or fewer emp.)
Feb 10, 2023
 Source
Overall Rating:
5.0
Prem K. avatar
Prem K.
Accountant
Share
"Track your website traffic with "GOOGLE ANALYTICS"
What do you like best about Google Analytics?

Google Analytics is the best tool of Google which help us to track and analyze web traffic. I can also view the real-time visitors on my website. I can easily track the visitors that where they come from, which device they use, etc.

What do you dislike about Google Analytics?

There are no downsides to using Google Analytics. It is better tool than others.

What problems is Google Analytics solving and how is that benefiting you?

I can analyze my website data and create reports of my past visitors. It helps in advertising and to generate revenue from my website. There are many templates are available which help to create the data of the visitors with a different source.

Small Business (50 or fewer emp.)
Feb 09, 2023
 Source
Overall Rating:
5.0
AD
Ashutosh D.
Software Engineer
Share
"The best website traffic analysis tool out there."
What do you like best about Google Analytics?

First of all I love the fact that how beginner friendly this piece of software is. Then it comes down to performance and I have to say that it does a really great job to disciver trends, data patterns, traffic analysis etc.

What do you dislike about Google Analytics?

Google analytics is full of different services thus it requires a slightly steep learning curve to get used to it. Apart from that I haven't found anything that I dislike about Google analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics lets the organisation review their own online data and traffic and also helps the organisation to find out potential customers. As it's automating the crucial part of the analysis i.e data gathering and finding patterns, it's helping our organization in a faster rate.

Small Business (50 or fewer emp.)
Feb 08, 2023
 Source
Overall Rating:
5.0
sukrith l. avatar
Sukrith L.
Business Manager
Share
"Google Analytics is very helpful, using for more than 5 years"
What do you like best about Google Analytics?

We can get Real-time views, detailed statistics, and options to get customized reports on website analytics. I got all the analytics features I needed in Google Analytics. Very helpful in my business.

What do you dislike about Google Analytics?

Noting so far as I feel comfortable with the features available. As it had got lots of features, beginners will find it a little complex to use. Rest all awesome for me.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me identify and analyze my website visitors, and get detailed reports on the same. It helps me to update my marketing strategies and focus on targetted audience for my business.

Mid Market (51-1000 emp.)
Feb 02, 2023
 Source
Overall Rating:
5.0
CG
Christa G.
E
Share
"Amazing Analytics at Google"
What do you like best about Google Analytics?

For all types of analysis, Google is the ONLY source ever needed. I love that this app helps track and reports the websites people have been to. I find this extremely beneficial as an educator because I need to monitor my students and their accountability.

What do you dislike about Google Analytics?

Other sites leave you wanting more information, yet Google Analytics never disappoints. This app tracks the video as well as social networking sites, so I am able to see what my students are viewing and listening to, as well as interacting on during the school day.

What problems is Google Analytics solving and how is that benefiting you?

Oftentimes people think this is just for businesses. However, it is helpful in all life aspects. While working on my Ph.D., I used Google Analytics to help me analyze quantitative and qualitative data. As an educator, I was able to use Google Analytics to monitor my student's behavior and track their website behavior and interactions to ensure they were acceptable.

Mid Market (51-1000 emp.)
Feb 01, 2023
 Source
Overall Rating:
5.0
Neeraj K. avatar
Neeraj K.
Marketing Associate Digital Marketing
Share
"World's Best Analytics, with no cost"
What do you like best about Google Analytics?

I like everything in Google Analytics like Users, Audience, Acquisition

What do you dislike about Google Analytics?

No dislike. Everything is perfect according to me.

What problems is Google Analytics solving and how is that benefiting you?

I was looking analytics tool for my website. I wanted to check how my website is performing. Google Analytics did awesome works. Now I am getting every data in a single tool. Also, it's helping me to improve my website.

Small Business (50 or fewer emp.)
Jan 31, 2023
 Source
Overall Rating:
5.0
Anisha D. avatar
Anisha D.
Co Founder
Share
"Google Analytics review"
What do you like best about Google Analytics?

Google Analytics have held me in Notting the traffic and all the performance of my website it has given me real time benefits and also help me in judging my traffic for actions Google this is very good software.

What do you dislike about Google Analytics?

There was a system of Universal analytics after that I have to shift to G4 analytics then I lost some of my traffic for that but Google analytics is really better.

What problems is Google Analytics solving and how is that benefiting you?

It has benefited me so much and help me learn the keywords for my website and get traffic I would really recommend it to others for real time measuring of their website traffic

Mid Market (51-1000 emp.)
Jan 27, 2023
 Source
Overall Rating:
5.0
DM
Dave M.
Software Engineer
Share
"Simple setup, easy to use."
What do you like best about Google Analytics?

The amount of information available is very informative.

What do you dislike about Google Analytics?

The focus on dollar value of a visitor when our business isn't really quantified in that way.

What problems is Google Analytics solving and how is that benefiting you?

We can see the traffic to our website and ensure that updates we are making are being seen.

Small Business (50 or fewer emp.)
Jan 24, 2023
 Source
Overall Rating:
5.0
Neeraj S. avatar
Neeraj S.
Senior Digital Marketing Manager
Share
"Best Tool Track your Business Performance online"
What do you like best about Google Analytics?

Easy to use, User-friendly UI/UX, customize the reports as needed. Real time data monitoring and reporting.

What do you dislike about Google Analytics?

The sad 😔 part is Universal Analytics will no longer be after July 2023; again need to work a lot on GA4.

What problems is Google Analytics solving and how is that benefiting you?

Compared to other analytics tools, most of them are working on API, which provides data after a specific time dealy, while google analytics provides real-time and accurate data for your business like a website, app or etc.

Small Business (50 or fewer emp.)
Jan 17, 2023
 Source
Overall Rating:
5.0
Shravan Kumar P. avatar
Shravan Kumar P.
Quality Assurance Engineer
Share
"Benifits about Google Analytics"
What do you like best about Google Analytics?

Google Analytics uses best algorthm for adds

What do you dislike about Google Analytics?

Can't say negative point about it's working

What problems is Google Analytics solving and how is that benefiting you?

It helps us to reach large numbers if customer easily

Small Business (50 or fewer emp.)
Jan 14, 2023
 Source
Overall Rating:
5.0
Michael M. avatar
Michael M.
Chief Technology Officer
Share
"Reviewing Google Analytics"
What do you like best about Google Analytics?

I like how the metrics are aggregated across board and the view looks very good and very intuitive. I like how the metrics are properly aggregated and hoe they are arranged.

What do you dislike about Google Analytics?

I dislike how complex identity management is, It is not so intuitive to understand, I also do not like the fact that you have to setup resources for web and mobile differently.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics is solving the problem of helping us agrregate information in one place, it also enables us to view quick and sharp user metrics enabling us to make decisions much faster.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
Namrata A. avatar
Namrata A.
Director
Share
"The best analytics software ever"
What do you like best about Google Analytics?

It has tons of features. It shows easily what is working and what is not working on your website. It gives custom reports too.

What do you dislike about Google Analytics?

Some of the features do not work on the mobile app

What problems is Google Analytics solving and how is that benefiting you?

It has helped our business a lot in the past couple of years. We are able to track where we are getting the most traffic, what is working and what is not working etc.

Enterprise (> 1000 emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
Roshan M. avatar
Roshan M.
Deputy General Manager
Share
"A best tool to monitor your online presence"
What do you like best about Google Analytics?

ecom tracking assisted conversions attribution funnel reporting

What do you dislike about Google Analytics?

all the reports are not in real time. Need all the reports in real time so that we can take the action on time.

What problems is Google Analytics solving and how is that benefiting you?

helping in below mentioned problems. helps in understanding which channel is helping most and least. makes ecom business easy. helps in knowing where to put our efforts.

Small Business (50 or fewer emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
AO
Alfedo O.
Ceo
Share
"Great tool for analyzing audience metrics"
What do you like best about Google Analytics?

I can apply filters to exclude internal traffic.

What do you dislike about Google Analytics?

The implementation process is a bit complicated.

What problems is Google Analytics solving and how is that benefiting you?

I better understand how my audience reaches my website, knowing what channel of acquisition is better.

Mid Market (51-1000 emp.)
Dec 21, 2022
 Source
Overall Rating:
5.0
PS
Pallavit S.
Data Scientist
Share
"Best Analytics app you can use on the go."
What do you like best about Google Analytics?

-Need not to log on to the laptop every time, we can see the same information on the mobile. -creating reports makes it easier to understand the data -we can check key metrics in built-in reports and monitor real-time data.

What do you dislike about Google Analytics?

sometimes it not shows the accurate value of the events and the count is unreliable.

What problems is Google Analytics solving and how is that benefiting you?

We are a Gaming company and we use Google Analytics to keep track on the events and metrics like how many users are playing at which level and how many of them are losing and winning. It also helps us to know the key metrics like ARPU,ARPDAU,ARPPU, Daily Active Users, Weekly Active Users, purchases etc