Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.
Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The best part about Google Analytics is the depth into which you can dive deep when it comes to website analytics.You can access basic analytics like geography to even the analysis based on your associated google ads account.
I wish Google analytics had a way of integrating the LinkedIn as well as Facebook ad accounts as well a more comprehensive analytics on website traffic can be done.
Google solves the problem of being unable to decide how to run your marketing campaigns as a result of insufficient data on website traffic. GA helps you get an insightful understanding of what worked and what didn't work.
It has all of my analytics I need and I can connect monster analytics with it or other platforms. I can integrate it with my website with wordpress. I am not aware of a better competitor.
A little bit of a learning curve to figure out where everything is and to connect a site and to know how to analyze the stuff. But that probably is not because of the site itself.
Stats on business to know what to do. It keeps track of my websites and tells me where people are coming from and what they are doing and what is working and not working.
First of all, it's free to use & hence education friendly. I found the reports snapshots part of the best UI among other analytics tools. And seamless Integration with other Google tools
Dependency on Google: Google Analytics is a Google product, which means that users are dependent on Google's infrastructure and data policies. This may be a concern for users who prefer to use non-Google tools or who are looking for more flexibility in their data analysis tool
Helping me grow, as learning towards job search and industry market. I have been learning GCP for data analytics, mll & bigquery and hence is a cherry to the learning of gcp
There are many features that I use in Google Analytics but the best ones are the live audience, funnel creation, and trekking URL creation and also it can be integrated into many CRMs and different marketing software.
Though it has many unique features, it is very confusing and doesn't have session replays and a heat map. Sometimes it also doesn't show accurate data as well.
Google analytics is solving my all major marketing and analysis problems. The user insights are very valuable and the trekking URLs that are created are very useful track campaings.
Customizable dashboards: Google Analytics allows me to create custom dashboards that display the metrics that are most important to me. This makes it easy to get an at-a-glance view of how my website is performing.
Limited historical data: Google Analytics only provides historical data going back a limited amount of time, typically 2 years. This can make it difficult to conduct long-term trend analysis or track performance over longer periods.
By utilizing Google Analytics to track user data from all around the globe, I was able to gain valuable insights into user behavior and interests, which in turn allowed me to provide customized content on my website that better catered to my users' needs.
It helps to understand how well your keywords are working on the website.. and I like it's every feature that gives a detailed information and analysis for a website.
None can dislike such excellent service from Google. I like this tool and it is very easy to use also. All features are so cool.
It helped me to improve my website with all beneficial keywords . It helps me to understand our user journey throughout the website and everything details about website.
Google Analytics is the best tool of Google which help us to track and analyze web traffic. I can also view the real-time visitors on my website. I can easily track the visitors that where they come from, which device they use, etc.
There are no downsides to using Google Analytics. It is better tool than others.
I can analyze my website data and create reports of my past visitors. It helps in advertising and to generate revenue from my website. There are many templates are available which help to create the data of the visitors with a different source.
First of all I love the fact that how beginner friendly this piece of software is. Then it comes down to performance and I have to say that it does a really great job to disciver trends, data patterns, traffic analysis etc.
Google analytics is full of different services thus it requires a slightly steep learning curve to get used to it. Apart from that I haven't found anything that I dislike about Google analytics.
Google analytics lets the organisation review their own online data and traffic and also helps the organisation to find out potential customers. As it's automating the crucial part of the analysis i.e data gathering and finding patterns, it's helping our organization in a faster rate.
We can get Real-time views, detailed statistics, and options to get customized reports on website analytics. I got all the analytics features I needed in Google Analytics. Very helpful in my business.
Noting so far as I feel comfortable with the features available. As it had got lots of features, beginners will find it a little complex to use. Rest all awesome for me.
Google Analytics helps me identify and analyze my website visitors, and get detailed reports on the same. It helps me to update my marketing strategies and focus on targetted audience for my business.
For all types of analysis, Google is the ONLY source ever needed. I love that this app helps track and reports the websites people have been to. I find this extremely beneficial as an educator because I need to monitor my students and their accountability.
Other sites leave you wanting more information, yet Google Analytics never disappoints. This app tracks the video as well as social networking sites, so I am able to see what my students are viewing and listening to, as well as interacting on during the school day.
Oftentimes people think this is just for businesses. However, it is helpful in all life aspects. While working on my Ph.D., I used Google Analytics to help me analyze quantitative and qualitative data. As an educator, I was able to use Google Analytics to monitor my student's behavior and track their website behavior and interactions to ensure they were acceptable.
I like everything in Google Analytics like Users, Audience, Acquisition
No dislike. Everything is perfect according to me.
I was looking analytics tool for my website. I wanted to check how my website is performing. Google Analytics did awesome works. Now I am getting every data in a single tool. Also, it's helping me to improve my website.
Google Analytics have held me in Notting the traffic and all the performance of my website it has given me real time benefits and also help me in judging my traffic for actions Google this is very good software.
There was a system of Universal analytics after that I have to shift to G4 analytics then I lost some of my traffic for that but Google analytics is really better.
It has benefited me so much and help me learn the keywords for my website and get traffic I would really recommend it to others for real time measuring of their website traffic
The amount of information available is very informative.
The focus on dollar value of a visitor when our business isn't really quantified in that way.
We can see the traffic to our website and ensure that updates we are making are being seen.
Easy to use, User-friendly UI/UX, customize the reports as needed. Real time data monitoring and reporting.
The sad 😔 part is Universal Analytics will no longer be after July 2023; again need to work a lot on GA4.
Compared to other analytics tools, most of them are working on API, which provides data after a specific time dealy, while google analytics provides real-time and accurate data for your business like a website, app or etc.
Google Analytics uses best algorthm for adds
Can't say negative point about it's working
It helps us to reach large numbers if customer easily
I like how the metrics are aggregated across board and the view looks very good and very intuitive. I like how the metrics are properly aggregated and hoe they are arranged.
I dislike how complex identity management is, It is not so intuitive to understand, I also do not like the fact that you have to setup resources for web and mobile differently.
Google analytics is solving the problem of helping us agrregate information in one place, it also enables us to view quick and sharp user metrics enabling us to make decisions much faster.
It has tons of features. It shows easily what is working and what is not working on your website. It gives custom reports too.
Some of the features do not work on the mobile app
It has helped our business a lot in the past couple of years. We are able to track where we are getting the most traffic, what is working and what is not working etc.
ecom tracking assisted conversions attribution funnel reporting
all the reports are not in real time. Need all the reports in real time so that we can take the action on time.
helping in below mentioned problems. helps in understanding which channel is helping most and least. makes ecom business easy. helps in knowing where to put our efforts.
I can apply filters to exclude internal traffic.
The implementation process is a bit complicated.
I better understand how my audience reaches my website, knowing what channel of acquisition is better.
-Need not to log on to the laptop every time, we can see the same information on the mobile. -creating reports makes it easier to understand the data -we can check key metrics in built-in reports and monitor real-time data.
sometimes it not shows the accurate value of the events and the count is unreliable.
We are a Gaming company and we use Google Analytics to keep track on the events and metrics like how many users are playing at which level and how many of them are losing and winning. It also helps us to know the key metrics like ARPU,ARPDAU,ARPPU, Daily Active Users, Weekly Active Users, purchases etc