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FreshMail
FreshMail: Refresh Your Email
4.4
(32)
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FreshMail Reviews & Product Details

FreshMail Overview
What is FreshMail?

FreshMail is an email marketing software that lets users craft, send, and monitor email campaigns. The platform also offers numerous customizable templates, supports a lot of convenient automation features, and also has segmentation tools that can help deliver more insightful data.

Company FreshMail Ltd
Year founded 2008
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
FreshMail Categories on Findstack
Ask Questions about FreshMail
What FreshMail is best for?
How does FreshMail compare to Mailmodo?
What are the pros and cons of FreshMail?
FreshMail Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
FreshMail Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
FreshMail Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 30, 2024
FreshMail Logo
32 FreshMail Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
May 23, 2019
 Source
Overall Rating:
4.5
Franklin P. avatar
Franklin P.
Software Engineer
Share
"Amazing analytic for marketing"
What do you like best about FreshMail?

Many positive things I can mention about Freshmail, the analytics it gives me is quite powerful, all well detailed and even in real time. It has a very good integration with Google Analytics which makes it more reliable and complete. I can automate marketing campaigns to achieve all my goals.

What do you dislike about FreshMail?

During the time that I have been using this tool I can not find anything negative that I can mention about Freshmail.

What problems is FreshMail solving and how is that benefiting you?

Thanks to the large amount of information it provides us about our customers (who read the emails, who was looking for information, among other things) we can focus particularly on what each of them specifically likes to obtain greater acceptance and reception . We save work thanks to marketing automation, lighten the work.

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
4.5
Rafal G. avatar
Rafal G.
Country Manager
Share
"Freshmail support our mass contact with customers"
What do you like best about FreshMail?

Freshmail answers our need to have trusted mas mailing platform in Poland. Setting up new newsletter is easy and configuration is just a matter of content and time. After email sent life report delivers us not only numbers but also receivers behaviours. All this information is priceless for us. User interface is preapred in nice way and tool is very useful. Even you are not an expert of HTML you are able to setup mailing as well as configure links to get future information about receivers behaviour. Customer support is also on high level and few times we needed some answers they delivered it quickly and specifically.

What do you dislike about FreshMail?

During configuration process some format settings are gone without any warning. It is necessery to manually save your work every time you finished mile stone. As far as I read new terms & conditions they are going to cancel all free accounts even for small databases.

What problems is FreshMail solving and how is that benefiting you?

Every month we would like to deliver fresh information to our business partners about offer, new features in products, new releases, or promotions. With Freshmail we can do it very easy and get confirmation who read our messages, who was searching for what information. With this tool we save time and get feedback very quickly and knowladge about our business partners interest which leads us to better response of their needs and prepared materials.

Mid Market (51-1000 emp.)
Oct 23, 2016
 Source
Overall Rating:
4.5
LH
Luca H.
Sales Manager
Share
"Great tool for automation"
What do you like best about FreshMail?

First of all, Freshmail offers a really good product for a reasonable price. I like being able to use autoresponders to automate the process of lead nurturing. If I run into a wall and I’m not not sure what to do, they have lots of content on their blog to help out and answer questions or just help you learn about something new. I’m learning more all the time about new ways to improve my newsletters and get more out of my campaigns.

What do you dislike about FreshMail?

I haven’t had any problems with the application, if it happens I’ll update here.

What problems is FreshMail solving and how is that benefiting you?

I recommend Freshmail for any kind of business that wants to automate sales and save time. It’s so simple to create a campaign and you really can’t get lost along the way. When you start out with a free account, you get guides that walk you through everything. Using autoresponders I spend less time now on basic communication with subscribers and I can focus on closing sales at just the right time.

Mid Market (51-1000 emp.)
Aug 12, 2016
 Source
Overall Rating:
4.5
PM
Peter M.
Social Media Manager
Share
"Does exactly what it's supposed to do and works well"
What do you like best about FreshMail?

Designer - my newsletters always look professional and I can create new designs in a few minutes with an easy drag and drop system. Great support - they have 24h customer support. At the beginning I had to call a couple of times and they helped me out and and gave me good advice for getting more out of my campaigns. Lots of integrations and plugins - Freshmail can be integrated with Zapier and lots of other plugins. I connected it with my Prestashop and Google Analytics. I set up a goal in Analytics for my subscribers who spent more than 5 minutes on the site and they get an autoresponder with recommendations for things related to what browsed online. Reports are easy to understand - right after each campaign I can see who opened messages and when and what links they clicked on.

What do you dislike about FreshMail?

It didn’t save my template once and I had to start over but now there’s a new autosave feature so it’s no problem

What problems is FreshMail solving and how is that benefiting you?

When I started out I had a small mailing database for my newsletter and I could send everything for free. Now my list is a lot bigger but the pricing is still really good.

Enterprise (> 1000 emp.)
Sep 20, 2015
 Source
Overall Rating:
4.5
HB
Holly B.
Business Analyst
Share
"I didn’t know email marketing was this easy to do"
What do you like best about FreshMail?

Honestly, I don’t see much difference between one system and another but FreshMail does stand out to me for one reason. Over the past 7 or 8 years I have used four different email marketing systems and FreshMail has by far the best customer service of any of them. If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time. FreshMail is only customer support that gave me the impression that there was actually someone looking into a problem and they always got back to me and stayed in touch until the problem was resolved.

What do you dislike about FreshMail?

My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.

What problems is FreshMail solving and how is that benefiting you?

My open rates on previous campaigns with another ESP were horrible and I never understood why. I thought a change of sending servers would help and it turns out that it makes all the difference.

Mid Market (51-1000 emp.)
Nov 09, 2019
 Source
Overall Rating:
4.0
Oscar L. avatar
Oscar L.
Gerente Superior De Recursos Humanos
Share
"Gran cantidad de plantillas para usar de alta calidad"
What do you like best about FreshMail?

Las primeras impresiones fueron buenas. Configurar un boletín paso a paso es intuitivo y agregar gráficos y crear el diseño general es fácil. No necesita saber nada sobre programación o diseño gráfico para hacer algo que se vea genial. No pensé que sería tan fácil. Puede organizar su boletín arrastrando y soltando bloques en la plantilla. Es fácil combinar bloques de texto y otros con imágenes y gráficos y luego editar todo de la manera que desee. Cuando haya terminado, puede guardar su plantilla para poder comenzar desde allí la próxima vez y simplemente cambiar los detalles.

What do you dislike about FreshMail?

La interfaz de usuario no es muy intuitiva, no sé cómo integrar algunos complementos con Freshmail, no vi una manera simple de hacerlo. Creo que una mejor interfaz de usuario o guía será una gran mejora.

What problems is FreshMail solving and how is that benefiting you?

En la empresa donde trabajo, una de mis tareas es crear campañas de marketing por correo electrónico. Con el sistema que usaba antes, todo era mucho más complicado y me llevó mucho tiempo crear boletines informativos receptivos.

Mid Market (51-1000 emp.)
Jun 10, 2019
 Source
Overall Rating:
4.0
Eduard C. avatar
Eduard C.
Software Engineer
Share
"Fresh for me, fresh for you!!"
What do you like best about FreshMail?

Freshmail is a powerful tool that all companies should use. I like the results that have been given regarding transactional emails. I also like that I can access this tool from anywhere, since all the information is in the dedicated cloud just for us. Finally I can create forms quickly in order to acquire new subscribers. It is a revolution in terms of email marketing.

What do you dislike about FreshMail?

I do not like that some integrations are difficult to configure. And on the other hand the service becomes a bit heavy when you have to send thousands of emails.

What problems is FreshMail solving and how is that benefiting you?

Freshmail solved the problem of mass email marketing, very grateful we are all in the company. We can quickly and easily produce large email campaigns with an attractive look. And the information obtained through Freshmail campaign reports has also helped us to make changes and modifications to new campaigns.

Mid Market (51-1000 emp.)
May 27, 2019
 Source
Overall Rating:
4.0
Chris M. avatar
Chris M.
Software Engineer
Share
"Complete tool"
What do you like best about FreshMail?

As a positive feature of Freashmail I can mention that you have a free account which you can use for a period of 14 days, during this time you can try the software and thus realize how complete it is. They give me a good amount of analytics to have enough information about my subscribers, so I can do a better management of my campaigns and adapt them to my potential clients. The best tool in the current market.

What do you dislike about FreshMail?

As a negative feature I can mention that the support takes a little time to answer your concerns, should be more attentive about it.

What problems is FreshMail solving and how is that benefiting you?

It has helped me in a great way to promote my business, since I can generate publicity with excellent results. Instead of configuring calendar alerts, I've created email campaigns based on the specific dates that do the work for me. I do not have to worry about forgetting to send an email, everything is automated.

Small Business (50 or fewer emp.)
Oct 24, 2017
 Source
Overall Rating:
4.0
Kit O. avatar
Kit O.
Gonzo Journalist
Share
"A pretty good mailchimp alternative"
What do you like best about FreshMail?

The pricing structure makes it easy to use the free account and simple to understand cost. Great templates. good features for linking your newsletter to your own domain.

What do you dislike about FreshMail?

I have had some trouble getting Gmail to not mark these as spam. Less social media integration than Mailchimp.

What problems is FreshMail solving and how is that benefiting you?

I reach new people. One of my newsletters went viral. Great increase in reach.

Enterprise (> 1000 emp.)
Jul 21, 2020
 Source
Overall Rating:
3.5
Patricia S. avatar
Patricia S.
Corporate Marketing Communications Manager
Share
"Excellent technical support and great customer service"
What do you like best about FreshMail?

We were using mailchimp for a long time until we found this gem that is freshmail since in terms of cost and technical support it is light year from any other email marketing tool their technical support is excellent it is really nice to talk to them and be attended quickly and efficiently, in addition to creating the templates is very easy since you can use the ones provided by freshmail or create your own which makes your templates have a truly professional and pleasant finish, it is also very easy so you do not need to a designer or someone very trained for that another function that I found ultra great are the responders at first I kept distance from that function since I thought it was very complicated but after I used it for the first time I couldn't stop using it since it really is very easy to configure a specific message when a customer makes a purchase

What do you dislike about FreshMail?

Fresh mail has an anti-spam process which I understand its function but they should be faster in processing their reviews since my campaigns are sometimes very delayed thanks to their processes which has happened to us several times and when you contact the service technician explain to you again about the anti-spam processes but they do not speed up the exit of your campaign another very recurring problem is that it is very difficult to start a session is also due to its anti-spam process but sometimes it is tedious since we can spend up to 25 minutes trying to access the page without a positive result

What problems is FreshMail solving and how is that benefiting you?

It has helped us to send our campaigns. Currently we send more than 10 campaigns a month, which has greatly increased our promotion and attracted more customers, which has generated more income.

Small Business (50 or fewer emp.)
Jul 02, 2020
 Source
Overall Rating:
1.0
BS
Brian S.
Founder
Share
"Great promises / Poor Results"
What do you like best about FreshMail?

As a replacement for Constant Contact, Fresh Mail was everything I wanted and more. Beautiful templates, easy customization, better segmentation, and most of all, a great price that was a fraction of what Constant Contact was charging.

What do you dislike about FreshMail?

We would spend time creating emails to send out and they would be bounced. Many of our emails showed up as spam if they were even able to be delivered at all. We ran our contacts to make sure they were good and they were. Fresh Mail just wouldn't get the messages to our patrons. Their customer service team kept coming up with excuses. We went back to Constant Contact.

What problems is FreshMail solving and how is that benefiting you?

We were looking to save some money for our nonprofit organization so we went with Fresh Mail which had considerable savings over Constant Contact. The problem was that Fresh Mail couldn't get our email messages delivered to our contact list properly without issue.

Small Business (50 or fewer emp.)
May 19, 2018
 Source
Overall Rating:
1.0
MC
Mike C.
Founder
Share
"Freshmail is holding my email list hostage"
What do you like best about FreshMail?

I chose Freshmail because their forms were easy to customize, however their negative attitude outshines any positives they may have.

What do you dislike about FreshMail?

Freshmail has the worst customer service I've ever had to deal with. I own a small startup with only about 300 emails on our list, which Freshmail has decided to take hostage along with the email lists of what I assume are many other companies. The justification they have given is that they cancelled all free accounts, and claim they sent notifications which I did not receive. As an email marketing company, you would think they could make sure that emails get to people. I had an employee working on solving the problem for weeks before having to step in myself, yet the problem has still not been resolved. At first they were demanding a payment of £300 in order to retrieve our email list, which was then reduced to £108 under the pretence of signing us up for the smallest package, as the free one had apparently been discontinued. However, when I went to their website to confirm something, the free package is still listed on the page, clear as day. They have been terrible responding to emails, and we have had to contact them through multiple channels to keep the conversation going. They promise to respond within certain time periods and then don't, assuming we will forget about the issue, wasting both our time and their own. They also have been caught changing their story, first claiming that the £300 was for "engineering resources" to undelete our emails, then saying that they stopped our list from being deleted. Do not use this service, there are many others on the market who will not try to scam you or hold your data hostage.

What problems is FreshMail solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Aug 27, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My favourite newsletter tool!"
What do you like best about FreshMail?

I gave a free plan a go and I was surprised how easy to use the app is! I send monthly newsletters to my subscribers and with freshmail i can create and send my campaign in a few minutes.

What do you dislike about FreshMail?

A few time email editor froze and I couldn’t save my progress. There is autosave but I think it didn’t work this time. I was lucky because I saved a big part of my template in my library so I didn’t have to start all over.

What problems is FreshMail solving and how is that benefiting you?

I’m amazed how beautiful emails I can create in freshmail without hiring a graphic designer. I’m using email to send out newsletters and automated welcome messages after sign up.

Mid Market (51-1000 emp.)
Apr 04, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to work with and the support is superb"
What do you like best about FreshMail?

Easy to use and scalable as my email lists grow. Thanks to autoresponders and dynamic content I can adapt my messages to the interests of customers totally automatically. They give you clear and useful reports in real time that tell you everything you need to know about subscriber behavior and what you need to do to react.

What do you dislike about FreshMail?

Recently I had a problem with getting a campaign sent but I got in touch with their customer support and they took care of it quickly and everything was fine.

What problems is FreshMail solving and how is that benefiting you?

I love Google Analytics integration. It helps me to really get to know how users are behaviouring on my website. I’m able to segment my list and follow up different subscribers with the timely and relevant emails.

Small Business (50 or fewer emp.)
Jun 15, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Solid email software, amazing template builder"
What do you like best about FreshMail?

My favorite thing about the Freshmail platform is the template builder. It is intuitive, easy to use, and makes creating new email templates super easy.

What do you dislike about FreshMail?

While the template builder has a bit of a learning curve, once you get it down it is easy to keep the momentum going when creating new email templates.

What problems is FreshMail solving and how is that benefiting you?

The main problem we are solving with Freshmail is by creating new email templates faster with the template builder.