The Best SEO Audit Tools in 2024
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SEO can make or break any business website. It takes a lot of resources, time, and effort to get your site on the first page of the search results—so where do you start?
SEO audit tools are an excellent way to gain insight into how customers interact with your website, but with so many options out there, it’s hard to know which are the best SEO audit tools to invest in.
In this article, we’ll examine the best SEO audit tools, and give you our top picks to help streamline your SEO optimization processes. Let’s dive in.
Why Are SEO Audit Tools Important?
It Helps In Keyword Tracking
SEO audits are essential when it comes to monitoring your website’s SEO performance and measuring against your competitors. With the right SEO audit tool, you can easily track keyword rankings for your pages, keeping you one step ahead of your rivals on the search engine results page.
It Helps Improve Your Site’s Overall Performance
SEO audit tools are a great way to give your website an overall health check. Not only can they ensure that your site is running smoothly, but they can also raise any issues it might face. It’s essential to keep on top of these as Google takes site performance seriously, and any issues may impact your rankings.
Link Analysis
Link analysis is an integral part of website SEO, and an SEO audit tool should capture both the quantity and quality of internal and external links connected to your site. It’s important to note that there may be bad backlinks pointing to your website that should be disavowed so that they don’t negatively impact your site’s rankings.
10 Best SEO Audit Tools in 2023
1. Semrush Site Audit
Best Overall
If you are looking for all-in-one SEO software, look no further than Semrush. Besides being a fantastic SEO audit tool, Semrush offers multiple features, from keyword research to content optimization.
Key Features
Semrush’s auditing tool can scan over 130 metrics, from on-page and off-page SEO to technical SEO issues. That way, you can pinpoint why some pages aren’t performing well and find a suitable solution.
Semrush allows you to plan and customize SEO audits for your website, helping you keep ahead of the game in terms of optimization and performance.
Improve your link-building strategy by discovering the most valuable and unexplored link-building opportunities quickly and easily.
Pricing
Semrush payment plans range from $119.95 per month for the Pro version to $449.95 for the Business plan. With the number of projects increasing with each plan, what version you choose depends entirely on the size of your business.
2. Ahrefs
Best for Ease of Use
It’s easy to stay on top of your website’s performance with Ahrefs. You can do an extensive site explorer analysis, search for long-tail keywords, and, more importantly, identify any problems on external pages, dead links, and redirects.
Key Features
Gain insight into the health of your site from head to toe. Receive your site’s overall SEO health score based on the strength and quality of your referring domains, backlinks, traffic, and organic keywords.
100+ Pre-Defined SEO issues
Check your website against 100+ pre-defined SEO issues and view the results through clear visuals for each find. They can be grouped by type, making them easily digestible.
Discover over 100 details from the web crawler – giving you unparalleled control of your website’s performance. Create filters and get the nitty-gritty details on what’s going on with each page.
Pricing
Prices start at $99 per month for the basic package and increase to $999 for the Enterprise package. Similar to Semrush, the package you choose will depend entirely on the size of your operation. Whether you are a small business owner, SEO professional, or a large agency, Ahrefs has a package for you.
3. SpyFu
Best for Analytics
Gain in-depth audits detailing every SEO problem your website could be facing. On top of that, SpyFu also offers other SEO functions, such as competitor analysis and keyword research.
Key Features
Use the advanced backlink-checking tool to keep your backlinks clean and organized. This allows you to vet your backlinks quickly and dedicate more time to growing your website.
The ranking history feature allows you to look at the previous performance of any website and track the changes in its rankings over time. View a site’s rankings over months or years and gain insight into why they are succeeding or failing in organic search performance.
Efficiently research potential link-building opportunities and use the outreach tool to increase your odds of building high-quality links. SpyFu takes away the need to search for link prospects and conduct outreach yourself – freeing up loads of time for you!
Pricing
Pricing starts with the Basic package at $39, which offers up to 10k rows of information, 6 months of historical data, and 5k weekly tracked keywords. The professional plan is available at $79 per month for those looking to access additional data, which could be expensive for smaller companies.
4. Screaming Frog
Best for Site Optimization
Screaming Frog is the industry’s go-to site crawler for all SEO marketing needs, giving you robust and flexible access to any website, from small blogs to huge enterprises. This SEO audit tool is a game changer for optimizing your site.
Key Features
Identify 404s and server errors quickly and bulk export this data easily as a spreadsheet This allows you to go through thousands of URLs with just one click efficiently.
Analyze Page Titles & Metadata
Efficiently analyze page titles and metadata in one easy-to-use platform. This process becomes a breeze to identify page titles that are too long, short, or not focused on the main keywords.
With just a few clicks, quickly and easily detect exact duplicate URLs. You’ll also be able to easily detect any partially duplicated elements like page titles and headings.
Pricing
Free and paid versions are available.
Paid licenses start at £149 yearly and provide additional features, including unlimited crawls and crawl comparisons. Screaming Frog also offers discounts on bulk purchases with up to 20+ licenses costing a reduced £119 per year.
5. Google Search Console
Best Free Option
Google Search Console is a free SEO auditing tool that helps you keep up with the latest insights on your web pages. You can use these insights to make informed decisions on your optimization strategy.
Key Features
Quickly see which queries are used to find your site, giving insights into what your audience is searching for. Plus, monitor impressions, clicks, and more!
Get your content exactly where it needs to be: in front of the eyes of your audience. Just submit sitemaps and URLs for crawling, and Google will take care of the rest.
Get notified when Google finds crawling, indexing and search performance issues and learn how to fix them. This ensures you can take corrective actions quickly and efficiently.
Pricing
FREE – Great for start-ups, Google Search Console gives you all the tools for running, growing, and promoting your business effectively for free.
6. Surfer SEO
Best for Blogs
With an automated Audit tool, Surfer SEO does all the keyword research for you. No matter your SEO knowledge and skill level, Surfer SEO is an excellent option that provides step-by-step instructions on how to optimize your content and rank higher on search engines.
Key Features
With Surfer SEO, you can take existing content and repurpose it to get more traction. Get advice on how to put a new spin on old blog posts that still have the potential to rank well.
Find SEO Errors
No matter your technical skill level, you can quickly discover SEO errors and get a detailed list of actionable items—all based on what’s working right now for your target keyword.
Internal Linking Suggestions
Crawl through your pages and find relevant content that you can link together. This will boost your SEO and give your website a better chance of ranking high in search results.
Pricing
Pricing plans start at $49 per month for the Basic package and increase to $199 per month for the Business package. However, the Pro package is the most popular, at $99 per month. Lastly, Surfer SEO offers an Enterprise package at a custom price, a personalized plan built specifically to fit your business needs.
7. SE Ranking
Best User Interface
SE Ranking strives to make website performance more effortless than ever before. With a powerful toolset, you can crawl hundreds of pages in minutes while optimizing your website for the best possible SEO performance.
Key Features
With a simple dashboard, quickly view all crucial metrics with easy-to-read graphical visualizations and gain insights into optimizing your online visibility and boosting organic traffic.
Crawling up to 1000 pages in just two minutes is easy with SE Ranking. Plus, you can easily filter the results by category so that you don’t waste time sifting through irrelevant information.
An XML sitemap generator is an easy-to-use SEO tool that lets you create a sitemap, even if you have no HTML knowledge. Just plug in the URL and let the generator do the rest – taking all the hassle out of getting your website indexed correctly by search engines.
Pricing
Plans range from $31.20 per month for the Essential package, which allows you to manage up to 10 projects and audit 40,000 pages. For larger enterprises, SE Ranking offers a Business plan at $151.20 per month, which can cover unlimited projects and up to 700,000 pages.
8. OnCrawl
Best Enterprise Option
This crawler makes quick work of detailed SEO audits, ensuring the technical side of SEO is taken care of. Plus, the platform utilizes data science to give superior insight into your website’s SEO performance.
Key Features
Access a detailed analysis of how search engines index your site and gain information on how search engine algorithms perform.
Tailor your website metrics precisely to your needs. With specialized modules dedicated to SEO, gain access to top-of-the-line reports packed with various data points.
Use filters to take a deep dive into your data and keep your logs organized in one place on a convenient and user-friendly platform.
Pricing
On Crawl offers an Explorer and Business package, priced at $69 and $249 per month, respectively. On Crawl also offers custom plans for businesses looking to access customized features and extra additions not provided in the Business plan.
Summary
If you want to improve your website’s performance in online searches, investing in one of the best SEO audit tools is a great place to start.
There are plenty of different SEO audit tools on the market, with both paid and free versions. We’ve summarized the eight best ones that should help you optimize your SEO on the technical side and in optimizing content.
Are you looking to take your business to the next level?
Be sure to browse all software categories to you find the perfect tool that will help you make an informed choice for your business.
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