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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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Ask Questions about Pulley
What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 03, 2024
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Founder Friendly Carta Alternative"
What do you like best about Pulley?

Setting up our cap table with Pulley was super easy, as their interface is really intuitive and not as complicated as I've seen with other platforms. Their team was really helpful in ensuring that stakeholders were added correctly, and that I didn't enter in data incorrectly. It is also really helpful to run through fundraising scenarios, to see how our cap table would change if we adjusted round size and terms. We're still pre-seed, but I imagine this will be really helpful moving forward, both for me and our investors to view investment details.

What do you dislike about Pulley?

So far, I haven't encountered any issues with our Pulley cap table, but appreciate that I can reach out to their team if any problems arise.

What problems is Pulley solving and how is that benefiting you?

I've been able to view all investors and their terms in one place, and view projections for future funding, as well as provide our investors with transparency as our funding grows.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very responsive support team"
What do you like best about Pulley?

Super helpful support staff answers questions immediately everytime and always fixes the problem

What do you dislike about Pulley?

I've only interacted with the product a half dozen times or so and the dashboard or feature I tried to use didn't work 3 of the times I've used it. It is still feels very early in development and is not as stable as I'd like given the price point equivalent to more stable competitors with the same offerings.

What problems is Pulley solving and how is that benefiting you?

It is a functional cap table managment software

Small Business (50 or fewer emp.)
Jun 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Cloud software which is used for cap tables."
What do you like best about Pulley?

I love their onboarding process - quick & seamless. They take the time to ensure you’ve got everything set up. The site is easy to navigate.

What do you dislike about Pulley?

It would be nice if they had online tutorial videos walking you through how to do things.

What problems is Pulley solving and how is that benefiting you?

Able to support us at each round of fundraising. They helped us with our 409a valuation. The ability to track my dilution as our company grows. Anytime I have a question the support team is very responsive.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Onboarded and handled all Seed round-related SAFEs and equity issuances"
What do you like best about Pulley?

Easy to use, can do everything we needed in one place

What do you dislike about Pulley?

Weirdly didn't get notifications when people signed which would have been very very helpful!

What problems is Pulley solving and how is that benefiting you?

Equity and financing issuance, round modeling, cap table management

Small Business (50 or fewer emp.)
Jul 03, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Carta alternative"
What do you like best about Pulley?

It's super simple, easy to add users with custom access control, and exactly the kind of pro-forma exports my investors ask for.

What do you dislike about Pulley?

I cannot export a model in the same format as my usual cap table. Pulley has some modeling tools, but they're limited in functionality.

What problems is Pulley solving and how is that benefiting you?

Investor deliverables, cap table modeling, understanding founder dilution, etc.

Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product, incredible team & service"
What do you like best about Pulley?

How easy the product is to use, and how responsive the team is.

What do you dislike about Pulley?

There isn't much to dislike. The onboarding can be daunting to do on one's own, but the team stepped up and took care of the whole process for us.

What problems is Pulley solving and how is that benefiting you?

Keeping track of our cap table, getting 409a valuations done.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"good product"
What do you like best about Pulley?

The team is responsive, the product is clean

What do you dislike about Pulley?

My lawyers had difficulty getting set up

What problems is Pulley solving and how is that benefiting you?

cap table managmenet

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Above and beyond support through 409a & equity mgmt"
What do you like best about Pulley?

Received amazing support throughout 409a, including lengthy explanations to help understand the process and quick responses. Great features for modeling equity and issuing grants.

What do you dislike about Pulley?

There was some emailing back and forth with third-party connections to get the 409a process done, which got a little complicated, but we did receive support throughout that engagement.

What problems is Pulley solving and how is that benefiting you?

We solved our need for support in getting a 409a done, and for making it quick and easy to get equity issued and modeled. It was easy for our lawyers to get involved too and have transparency into our equity processes when we needed support.

Small Business (50 or fewer emp.)
Dec 21, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pulley is intuitive"
What do you like best about Pulley?

Pulley is very intuitive. When I need help, I get an almost immediate response.

What do you dislike about Pulley?

Our custom stock certificates can't be issued through Pulley.

What problems is Pulley solving and how is that benefiting you?

Security and accessibility of our cap table.

Small Business (50 or fewer emp.)
Nov 16, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Has the core features needed for a start-up with excellent service, but some bugs"
What do you like best about Pulley?

The customer service lol. Have spent a lot of time with Pedro from Pulley

What do you dislike about Pulley?

Bugs that crop up fairly regularly. Also --> not the most self explanatory. Couldn't figure out how to use Pulley and make the right updates without Pedro's help

What problems is Pulley solving and how is that benefiting you?

Manage our equity and options. Helps get all that in place, so don't need to rely on manual effort, or effort via lawyers.

Small Business (50 or fewer emp.)
Jul 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pulley has been overall pretty great. Their old subscription pricing made a lot more sense to me tho"
What do you like best about Pulley?

I like that I can model my future fundraise and know exactly what my team and my personal equity will be as a founder. Having certainty in what our equity positions are currently also after any fundraise—no matter the terms—is a major value add.

What do you dislike about Pulley?

I don't like the pricing model. It needs to be framed better for smaller companies who raised capital from angels (i.e. lots of small checks) and paying ~$5 PER INVESTOR(/stakeholder) PER MONTH is honestly a lot for the service that is offered. I don't a fair amount of the functionality has been helpful or useful for a smaller startup, and it seems like they are basically able to soak up a lot of VC dollars by getting "50% of YC batches" to use their product, vs building and targeting smaller startups.

What problems is Pulley solving and how is that benefiting you?

Mostly cap table management. Calculating ESOP amounts and requirements for our board is usually fairly difficult and Pulley definitely makes this easy. We have also really liked that we can keep ALL of our equity/options agreements in a single place and to be able to offer equity with certainty to not only our founding team, future hires, but also to our advisors has been a massive value-add.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good service, unclear what unique advantages Pulley has"
What do you like best about Pulley?

Easy to manage cap table and forecast dilution at each round. Free to use for early stage companies (# of people on cap table dependent), can also do 409A valuations at a reasonable price

What do you dislike about Pulley?

Glitchy: downloading the cap table usually is missing founder shares, the SAFE document scanner usually pulls up the wrong values and/or misses terms,

What problems is Pulley solving and how is that benefiting you?

Wanted a way to manage the cap table that was easy. Pulley was that service.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great tool"
What do you like best about Pulley?

Easy to use once you know your way around They set everything up for you Great support

What do you dislike about Pulley?

More comprehensive legal docs servixe would be nice

What problems is Pulley solving and how is that benefiting you?

Cap table