I cherish that it's free for the initial 2000 names - makes it simple to attempt the item after some time. I changed from Constant Contact and was searching for something progressively reasonable for our needs as another, volunteer-based non-benefit. I likewise love the usability. It's entirely easy to make sense of and whatever addresses I've had have been replied by the assistance reports.
The cost! It gets costly rapidly. I surmise the advantage to that is it makes you sharpen your showcasing so you are productive. You need to remove waste and sharpen your mailing list with the goal that it's progressively proficient. Also, from my examination, different projects cost about the equivalent. I wouldn't fret paying for convenience, yet I wish they would clarify "cleaning" and "documenting" and different capacities that would enable me to get my month to month expenses down. I'm not anticipating escaping at any point in the near future, yet in the event that they raise their costs once more (they simply raised them as of late), at that point I will be no more.
Very simple and easy to use app; pricing does get crazy with more lists. However it did help me a lot to deliver promotions to my clients.
Mailchimp is one of the most accomplished email marketing platforms around, yet it has some of the best pricing available. I am so impressed with how it has given so much for free, and has continually improved over the years to create a more and more polished product which its users love to use for all of their email marketing. It does not get much better than MailChimp really.
It is hard to find things to dislike, but one that I am not very impressed with is their interface. It feels very clunky, and quite slow occasionally - I believe this could be improved upon. Also, the team can sometimes be a bit harsh when it comes to bounces and opt-outs from emails, and they will create quite a fuss if your opt-out rate is too high.
We have managed to build our business to a point where we could migrate to using a more complete solution in Infusionsoft, but we still go back to MailChimp sometimes, as it helped give us a quite a kickstart, when we were looking to really bootstrap it and get the business up and running at little to no cost - this made it just what we needed, and it will always be our fallback solution. Unfortunately, as our CRM is now Infusionsoft, we have had to move across to using it for Email Marketing. It was not an easy decision, as we have really enjoyed MailChimp, and will continue to use it, as a secondary option.
Having been using MailChimp for many years, it's a familiar interface that I'm ok navigating most of the time. Some of the functionality is helpful when trying to send out hundreds of thousands of emails.
Pricing structure can be confusing, especially if you're on the old pricing structure and are trying to estimate potential costs. It can also be confusing when trying to reduce your costs by exporting contacts (when you're only running short term campaigns to existing customers). I didn't like that your click rate was calculated from the number of sends, not the number of opens as it always looked like your campaign was performing worse than it actually was. It should be included as a separate figure.
We needed a short term solution to send out a pretty considerable number of emails. It proved relatively time & cost effective to use mailchimp for our time sensitive campaign. Tracking open rates and click rates was helpful in finding out which subject lines and email copy was working best.
Mailchimp has some great features. They have great templates for email that are flexible and easy to use. If you are use to a WordPress Page Builer Interface you'll have no problem using their great selection of layout choices. It's not sexy but they have automation via email that lets you know that your pricing is going up and with suggestions on how to save money. I like that. The basics of course are good. You can create your message, preview it, and send it. It works! Many third-party apps have APIs built-in for Mailchimp with is a solid plus.
Mailchimp is a solid system but at times it can feel cumbersome. The UX design is clean but they have so many options that it sometimes gets in the way of getting things done. I like that Mail Chimp has a low cost of entry (free) but then after you do all the work to build up your list the pricing starts to sting. Yes, they are a businesses and they should make a profit but I think a lower tier as you build up your lists would be better. However, nothing of value is free so that's life. However, I should note that now I'm past the free model I'll be shopping around and looking to see if I can find greater value elsewhere. I don't know if I'll find it or not.
The greatest problem that Mailchimp provides the solution to is allowing my smaller business clients to gain access to effective email marketing. it's free to start out and that's a good place for many small and fledgling businesses.
The vast array of professional looking email templates. Even when I needed to have less technical or internet savvy co-workers create an email, they were able to do so with ease and the end results were always up to the quality I was looking for.
While I appreciated the discount (15%) for non-profits, the price-point was still quite high as it was based on number of addresses being mailed to. Non-profits struggle with outreach more than anything, and as it's nearly impossible to maintain updated records as there is no buyer-base, managing a list to keep purging those that shouldn't be on the list is difficult. I wish the discount was deeper to allow for a great platform such as this to be utilized by community groups. On top of pricing, we struggled with fine-tuning to make the end-result match the template exactly. This included some font face and sizing malfunctions that I can only assume MailChimp has worked to fix since as this was a few years ago.
Communications with donor, donor prospects and community members became much more stream-lined and comprehensive once MailChimp was implemented into our marketing plan.
Intuit MailChimp blew me away with its features. Email marketing campaigns can be organized, monitored and tracked efficiently using its intuitive and easy-to-use interface, making it incredibly cost-effective for businesses on a budget! With this tool, you are able to identify your target customers easily - useful for tailoring business strategies - and start using some of its best features for free. Whatever your business size is, the possibilities are endless, allowing for rapid expansion at an affordable cost.
When you have more than a few thousand subscribers, MailChimp's prices can get expensive. Creating branded emails and optional extras like special mailings add to the price tag, making it less affordable for businesses above a certain size. Small businesses find it useful, but larger companies find it limited.
Mailchimp saves me time and energy because I don't have to create my own email templates. As a result of using one platform, I save time, which allows me to focus on other aspects of building a successful business.
Newsletter management can be a costly exercise. If you're growing your mailing list and fan base, often it's cost-prohibitive, but MailChimp's free tier of 2000 names is just perfect. The functionality of the site is excellent and allows for a tremendous amount of flexibility. It's not difficult to uses, and the instructions and support are fantastic. The more advanced functionality isn't even relevant to specific businesses, so I don't even really notice that I don't have that advanced functionality. I also appreciate the advanced two-factor security features.
All free-tiered programs will at some point have a feature that I need that isn't provided on that tier. It's not motivating me to upgrade. I simply have to let go of that feature. I wish there were a "try it" option for anything I want to do that I can't do. Give me a chance to see if I really want to upgrade. Chances are it might motivate me to upgrade if I can see the value.
Mailchimp allows my business to start developing artist mailing lists at no cost. Developing artists have very little to no budget with which to work.
It's extremely easy to use. From creating emails to managing lists, and even to switching between different accounts; it's a very easy-to-use interface.
Their support is lacking. They can handle very basic support requests, but many of our requests were responded to with, "we're sorry, we're unable to that" (from simple things, such as getting stats from over a year ago). Also, at a certain point, their pricing get ridiculous. Lastly, anything more complex than basic email marketing gets difficult.
Basic email marketing. However, we are probably moving on soon as it is getting very pricey and we don't feel like we're getting as much out of it as we should be for the price we're paying.