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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
Later Logo
302 Later Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 18, 2023
 Source
Overall Rating:
5.0
SC
Samantha C.
Owner
Share
"Later makes scheduling my social media content fun and easy!"
What do you like best about Later?

Simple to use, drag and drop to auto schedule based on your preferences, add text, crop, and share to twitter and facebook all options when posting or scheduling. It also has plenty of free options!

What do you dislike about Later?

I honestly have nothing bad to say about this software!

What problems is Later solving and how is that benefiting you?

I am able to schedule my social media posts across all platforms with ease using Later. I started using this in 2016 and it has saved my HOURS of time! I absolutely love it and would be lost without it.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
Patrick M. avatar
Patrick M.
Founder. Advisor. Creator. Podcaster.
Share
"Easiest to use. Limited for Free Users."
What do you like best about Later?

Easiest social media schedule solution I have used in 30+ years of business. I like the simplicity of the drag and drop social media assets to calendar and scheduleing the best.

What do you dislike about Later?

The paid tiers create limitations to social media sharing accounts, and found it difficult to connect both personal and professional as well as company social media accounts. The free version when using it, would constantly require reconnecting accounts and limited the posts. But that is to be expected with free accounts.

What problems is Later solving and how is that benefiting you?

Fast easy posting of social media assets. Includes the ability to easily recycle evergreen content. Posts to many social media accounts from one platform. Enables single inbox communications for all platforms.

Small Business (50 or fewer emp.)
May 30, 2023
 Source
Overall Rating:
5.0
HC
Hannah C.
Marketing Director
Share
"Affordable Scheduler with Quality Features"
What do you like best about Later?

Later is one of the more affordable social media schedulers available. All schedulers pretty much have the same capabilities when it comes to the type of accounts you can post on as well as it's limitations. API keys created by social platforms only allow so much. However, Later's commitment to growth and ease of use keeps me a loyal user. Having used other scheduler's in the past, I feel I get the most ROI out of Later.

What do you dislike about Later?

Honestly, the one thing I didn't like about Later was recently addressed. Their Linkinbio integration is awesome but had a few features that were not (IMO) at max efficiency. The addition of button groups, custom feature banners, and overall focus on continuously making that integration better has not gone unnoticed. The only thing I can think of now that can be kind of annoying is how often I have to refresh our connection to accounts, but I'm not sure if that's a Later thing or API key thing.

What problems is Later solving and how is that benefiting you?

Posting on each individual account would be extremely time-consuming. Using a scheduler allows me to create the post once and it pushes it to all accounts. It would be a waste of company time and resources to have a director spending 1hr+ a day posting on each social media account. (Not including the actual content creation) Having a scheduler frees up time to focus on more complex projects. Later eliminates the need for an entry-level marketing employee or intern to handle the mundane task of posting content. Saving the company a lot of money in salary expenses.

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
Julianna O. avatar
Julianna O.
Creative Director
Share
"Saves me hours every week!"
What do you like best about Later?

I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It's so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about.

What do you dislike about Later?

The only thing that's slightly less than perfect about Later is the scheduling option. Sometimes I wish I could unschedule a post or access a formally posted image and bring it back as a new post to re post myself. But that is a small feature, everything else I love!

What problems is Later solving and how is that benefiting you?

Later saves me hours a week by letting me schedule out my social media content in advance and plan out every post so I am making the most of the day of the week and trends.

Small Business (50 or fewer emp.)
Mar 11, 2023
 Source
Overall Rating:
5.0
KW
Kat W.
Social Media Manager
Share
"Later makes social media management fun!"
What do you like best about Later?

The layout. The layout is clean and pleasing to the eye, making the platform enjoyable and easy to use.

What do you dislike about Later?

The limitations of the free version. It should be 20 posts a month instead of just 10. It;s quite limiting.

What problems is Later solving and how is that benefiting you?

I love how clearly it presents Instagram analytics. It's much better than Instagram's analytics pages.

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
5.0
DK
Daphne K.
Development Officer
Share
"Time saver!"
What do you like best about Later?

One-stop shop....posting is easy and prompts are super helpful for an amateur like me.

What do you dislike about Later?

Everything is great! Of course, I'm an amateur, so I may be missing something.

What problems is Later solving and how is that benefiting you?

social media posting in a time-constrained culture.

Small Business (50 or fewer emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
CS
Cassie S.
Social Media Manager
Share
"Great Platform!"
What do you like best about Later?

I love that you can schedule post based on good timing.

What do you dislike about Later?

I don't like that you can use it for everything yet!

What problems is Later solving and how is that benefiting you?

My posts are scheduled out for months

Mid Market (51-1000 emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
RC
Rodger C.
Information Security Specialist
Share
"Later makes scheduling of posts to be easier."
What do you like best about Later?

We have being using Later platform daily for our social media management especially for post publishing and scheduling. We love the suggested hastag feature which saves alot of time when publishing on Instagram. Later also have a very clean UI and its affordable.

What do you dislike about Later?

All good. It's a wonderful product. We highly recommend it.

What problems is Later solving and how is that benefiting you?

Later was able to link very well with our Instagram platform. It's makes easy to schedule post on Instagram unlike other products. It's very much affordable and customer support team is very reliable.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
DK
Donald K.
Information Security Specialist
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"It's a highly reliable social media management application."
What do you like best about Later?

I love the way it's easy to connect with both Facebook and Instagram profiles. It's aslo easy to schedule posts using mobile or browser application. It's easy to add a link in bio and aslo I like the way it's have a very modern user interface.

What do you dislike about Later?

Honestly this application works as expected. No dislike.

What problems is Later solving and how is that benefiting you?

Scheduling of posts has been easier using this application. Technical support is very responsive. Later is very affordable for any company size and configuration and implementation are very simple.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
EB
Elizabeth B.
Software Engineer
Share
"Great option for social media scheduling ."
What do you like best about Later?

The scheduler feature is super easy to use and we are able to schedule posts a month in advance. Instagram analytics were very helpful in growing the company followers. Their pricing is aslo reasonable as compared to their competitors.

What do you dislike about Later?

Later has no issues at all. It's a well developed program with very minimal downtime. We like using the application alot.

What problems is Later solving and how is that benefiting you?

Customer support are doing a very great job in case an issue arises. It's easy to schedule post even months in advance using this application. Their pricing is aslo fairly good compared to other products in the market.

Small Business (50 or fewer emp.)
May 25, 2022
 Source
Overall Rating:
5.0
NN
Nathaly N.
Founder
Share
"Tremendous tool for social media planning! I use it daily."
What do you like best about Later?

The desktop tool is my favourite. The hashtag finder is GOLD

What do you dislike about Later?

I wish I could tag directly from the desktop

What problems is Later solving and how is that benefiting you?

Time saver, better planning.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Raine B. avatar
Raine B.
Marketing Manager
Share
"Functional Easy-To-Use Interface"
What do you like best about Later?

There are many functional features, such as post scheduling across all different social media platforms, being able to monitor all of your communications (direct messaging, comments, etc.), being able to check your Analytics, best posting times, and posts with the most engagement.

What do you dislike about Later?

There are often glitches with the platform where features will be temporarily down while it is being fixed by Later. This could get frustrating if you go on the platform to use such features.

What problems is Later solving and how is that benefiting you?

The convenience of having everything social media related in one place. The Analytics tab is beneficial to know when it is best to post as well.

Mid Market (51-1000 emp.)
May 18, 2022
 Source
Overall Rating:
5.0
TB
Tom B.
Founder
Share
"The best thing since sliced bread."
What do you like best about Later?

I really like that there is a Free option for smaller companies like ours. I upload a month's worth of content on the days I need them to be on, then I have my boss go in and fill out the captions. I am hoping to convince them of the time savings, so I can hopefully get on the paid version and really start to learn the analytics side of Later.

What do you dislike about Later?

Nothing to report. I want more Later.com

What problems is Later solving and how is that benefiting you?

We are able to be more consistent with our posting times to allow for a more

Small Business (50 or fewer emp.)
May 18, 2022
 Source
Overall Rating:
5.0
AW
Amber W.
Founder
Share
"Just what I need"
What do you like best about Later?

I'm still fairly new and am still learning. I do like the media content and the scheduling availability the best. The ease of navigating through the website is great.

What do you dislike about Later?

I would like to be able to make one schedule post for multiple platforms in one location, not go to each platform. Like I mentioned earlier, I am fairly new and could be ,missing a step. Is there a way to schedule a post on Instagram and it links to Facebook, and twitter ?

What problems is Later solving and how is that benefiting you?

I am gaining a presence on my social media platforms due to more frequent post. I have realized the benefits of having quality photos. They are key to your business profiles.

Mid Market (51-1000 emp.)
May 11, 2022
 Source
Overall Rating:
5.0
KR
Korby Quan R.
Creative Director
Share
"Changing the game"
What do you like best about Later?

It feels very now. They listen to their audience, they adapt, and have their pulse on what we - as creatives or marketers or business owners - should know about the platforms we exist on (ex. newsletter always relevant and keeping me in the know).

What do you dislike about Later?

Nothing comes to mind! Some of things I didn't love, inability to schedule text posts or swap images in existing ones, have been added since - shows that they listen and adapt and I didn't need a mega ultimate pro account to access those features.

What problems is Later solving and how is that benefiting you?

Later helps us all keep in know about what we are putting out there on social media, what it looks like, and allows us to collaborate with the items if needed. It's so great.

Small Business (50 or fewer emp.)
Jan 29, 2022
 Source
Overall Rating:
5.0
Carissa L. avatar
Carissa L.
Marketing, Pr, Events Leader
Share
"Great Content Scheduler"
What do you like best about Later?

Later makes it very easy to plan out content, I love the calendar feature and how you can preview how your feed will look after posting. They also send great tips through email and host events like Later Con

What do you dislike about Later?

There isn't anything I dislike.I think the product is continuously improving

What problems is Later solving and how is that benefiting you?

It has been super helpful to keep our content on track. I also like the easy access to stock photos and regular marketing tips

Small Business (50 or fewer emp.)
Jan 26, 2022
 Source
Overall Rating:
5.0
SC
Samantha C.
Owner
Share
"Later is such a time saver!!"
What do you like best about Later?

I love that I can auto post and schedule posts in later for my social media. Previewing and curating have never been funner or easier as they are using this service!

What do you dislike about Later?

To pair to mul;tiple acct, you have to pay for service but it is a minimal fee at least.

What problems is Later solving and how is that benefiting you?

I am able to post one post/picture across multiple social media platforms at a time, saving time and having fun while doing it!

Small Business (50 or fewer emp.)
Jan 21, 2022
 Source
Overall Rating:
5.0
Eszter D. avatar
Eszter D.
Marketing Manager
Share
"Great tool for social media marketers"
What do you like best about Later?

Later has a very user-friendly interface, it is very easy to use and they are constantly rolling out new features that make social media scheduling easy! Their customer service is very responsive and helpful.

What do you dislike about Later?

The connection to the different social channels expire frequently but it is probably due to API updates and not a Later issue. The free plan offers very basic features.

What problems is Later solving and how is that benefiting you?

Later really keeps up with the most recent social updates. With Later we are able to schedule out Instagram stories and posts, add location, tag people and even add the first comment to posts. You can even edit images in the app!

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
Melanie F. avatar
Melanie F.
Co Founder
Share
"Best Social Scheduling Tool Available for Small Businesses"
What do you like best about Later?

Not only is Later affordable for all small business, but it allows us to schedule across multiple social platforms, sends us reminders, and provides detailed analytics. It also connects to Link in Bio, which is an awesome integration!

What do you dislike about Later?

You still can't schedule carousels in Instagram or tag in locations/other pages on Facebook, but I'm not sure if that's a limitation of Later or of Meta.

What problems is Later solving and how is that benefiting you?

We do all of our social media post batching through Later on both Instagram and Facebook. This allows us to just be responsive on social media once the posts launch versus having to live post!

Small Business (50 or fewer emp.)
Dec 13, 2021
 Source
Overall Rating:
5.0
Aman P. avatar
Aman P.
Co Founder And Host
Share
"One of the best social media scheduler and link in bio tool"
What do you like best about Later?

I am a huge Later fan when it comes to social media scheduling. There are so many things I like about Later are; *Grid previews for Instagram posts *Its ability to schedule Instagram Stories *Supports Instagram, Facebook, Twitter, and LinkedIn *Can schedule content on TikTok and Pinterest as well *Powerful Link-in-bio tool *Team feature and affordable pricing *User-generated content and Instagram hashtags *Drag and drop calendar feature and so on

What do you dislike about Later?

There are a few things if Later can add to their platform, then it would be just awesome. Those are: *If they can add bulk scheduling to social media channels * Allow uploading files of any size *

What problems is Later solving and how is that benefiting you?

With Later, I manage the social media channels of my agency and clients. This tool proved to be a real-time saver. You can schedule content months before and chill and focus on other aspects of your business.