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Contentful
4.3
(295)
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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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$29.00/month
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What Contentful is best for?
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What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 04, 2025
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 04, 2019
 Source
Overall Rating:
5.0
AL
Ariana L.
Chief Operating Officer
Share
"A breeze to create content in Contentful"
What do you like best about Contentful?

User Interface: The UI is a breeze to use; it took 10 minutes to really navigate the platform. Training: It was easy for me as the project lead to train our staff, interns and our volunteer who is a mature adult (>50 years old). Localization: Adding additional languages is also very easy!

What do you dislike about Contentful?

I haven't come across any dislikes yet, to be very honest!

What problems is Contentful solving and how is that benefiting you?

This is the first platform we've used to organize content for our mobile app; before Contentful we had an ancient custom portal which was clunky and frankly, outdated. The benefits are endless!

Enterprise (> 1000 emp.)
Apr 03, 2019
 Source
Overall Rating:
5.0
AV
Andrej V.
Programme Officer (Digital Services)
Share
"Fast to get started, great developer resources and removes our worries of content infrastructure"
What do you like best about Contentful?

Getting started was very quick. We don’t have to worry about security updates, fixing issues that cause downtime, or managing the global network that serves the CDA. We don’t have to worry about developing/supporting the core features of the CMS UI, and a lot of what we need exists in Contentful as standard fields or UI patterns. Over the lifespan of our project, we have constantly noticed improvements in functionality and admin/editing UI. The continuous development of Contentful is evident with daily use. The CMA is also quite nice, offering clear verification steps during migrations that make for good record keeping.

What do you dislike about Contentful?

Some developer-facing tools/docs are lacking, but that has improved over time. Still, it can be difficult to find the docs you need unless you know the terminology you’re searching for (e.g. UI Extension SDK). Building more relational queries in a single request (i.e. using GraphQL) would be very nice, but that function only comes at very high price tiers. Multilingual data entry UI really needs improvement. For a site that supports many languages the UI becomes unmanageable with duplicated fields everywhere. Although Contentful is often marketed as a “backend-free” solution, any amount of customization to the existing CMS patterns involves some backend work, either within the consumer app or with the CMA doing migrations and so forth.

What problems is Contentful solving and how is that benefiting you?

We built a content publishing system. We have rapidly evolved a legacy system of PDF downloads to a modern, mobile-friendly CMS.

Small Business (50 or fewer emp.)
Sep 01, 2018
 Source
Overall Rating:
5.0
MH
Mónica H.
Founder
Share
"Honestamente es todo lo que necesito"
What do you like best about Contentful?

Honestamente, esto ha hecho que administrar mi contenido sea mucho más fácil. Solo soy lo suficientemente inteligente como para usar este software, si soy sincero. Con algunas búsquedas en Internet, y algunos gráficos de alta calidad. mi sitio web se ve mucho más nítido y puedo ofrecer una mejor experiencia al cliente.

What do you dislike about Contentful?

Siento que es difícil para mí y para mi cofundador mantenerme comunicado sobre lo que estamos cambiando y sobre cómo controlar nuestras variaciones.

What problems is Contentful solving and how is that benefiting you?

Se requiere menos tiempo para administrar, actualizar y construir nuestro sitio web. Me lleva mucho menos tiempo administrar el sitio y cargar / tratar el contenido y mucho más con nuestros clientes y nuestro producto.

Enterprise (> 1000 emp.)
Aug 31, 2018
 Source
Overall Rating:
5.0
MA
Mackenzie A.
Software Developer
Share
"Easy to learn and use"
What do you like best about Contentful?

Managing website details and web product request launching online. A quick shipment and simple storage of material that can be handled by Marketing. It's an excellent tool for introducing customized landing pages and microsites for projects

What do you dislike about Contentful?

Perhaps for big occasions depending upon the payment strategy that you have, you might be entrusted brief demands per second or per hour that restrict the material sneak peek API, however naturally this can be repaired by taking a strategy that constantly consists of more than you anticipate from the base.

What problems is Contentful solving and how is that benefiting you?

I likewise I like its mechanics to pay as it broadens. The ease it provides you when it comes to forming the image of your online material in an easier method.

Enterprise (> 1000 emp.)
Aug 31, 2018
 Source
Overall Rating:
5.0
AN
Allison N.
Web Developer
Share
"Great product"
What do you like best about Contentful?

Contentful deals number of valuable functions and also it's extremely wise and also easy to make use of. The truth you could produce your very own information framework as well as information partnerships is so valuable as well as allows full versatility within jobs. They supply a relatively practical cost-free usage limitation and also you could slowly broaden even more with tiny month-to-month charges.

What do you dislike about Contentful?

Picture uploading could be uncomfortable as well as needs it to be done individually by hand. Web page might be better. It is far better for brand-new tasks compared to for tradition ones.There might be another action in rates for little tasks like the one I typically handle.

What problems is Contentful solving and how is that benefiting you?

Handling internet site information, internet material and also keeping record declare releasing online. Allows me to make use of the item throughout numerous systems.

Enterprise (> 1000 emp.)
Aug 26, 2018
 Source
Overall Rating:
5.0
WC
Wesley C.
Human Resources Manager
Share
"Great Product, Enjoy using and highly recommend"
What do you like best about Contentful?

I enjoy the ease of use for the product.

What do you dislike about Contentful?

It takes several steps to login. There could be a quicker way.

What problems is Contentful solving and how is that benefiting you?

It is a great product and has helped me with Web Content Management.

Mid Market (51-1000 emp.)
Jun 22, 2018
 Source
Overall Rating:
5.0
JR
Janosh R.
Founder
Share
"Better than WordPress"
What do you like best about Contentful?

I'm the head of a German student-run nonprofit initiative. We use Contentful in conjunction with Gatsby and Netlify to host our website. Contentful's generous pro bono plan allows us to have individual author accounts for each of our individual chapters located in university towns all over Germany.

What do you dislike about Contentful?

It should be easier to copy content models from one space to another.

What problems is Contentful solving and how is that benefiting you?

We use Contentful to maintain https://studenten-bilden-schueler.de.

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
5.0
Vladimir K. avatar
Vladimir K.
Ceo / Director General / Co Founder
Share
"Sleek to use and really flexible to configure"
What do you like best about Contentful?

The flexibility of configuration, one can say there is real freedom of shape around your data. O also like their pay-as-you-expand mechanics. They give a pretty reasonable free usage limit and you can gradually expand beyond that with small monthly fees. If not for that - we'd probably won't buy the typical tiers. In the sense that we manage sites content and application content there. If it was not for the flexible pricing for sure, we might end up writing custom code and database for the storage. But here the value/price is balanced.

What do you dislike about Contentful?

Search and slicing the significant number of content pieces is pretty nasty, but they are continually tackling and improving that stuff.

What problems is Contentful solving and how is that benefiting you?

We manage three websites data and some parts of our application content there. We were able to provide Marketing team with the easy interface to maintain and build the site. At the same time, we were able to keep design consistency because they can add only the content.

Small Business (50 or fewer emp.)
May 29, 2023
 Source
Overall Rating:
4.5
Michael M. avatar
Michael M.
Manager It Architecture
Share
"Great headless CMS, which is easy to use"
What do you like best about Contentful?

Contentful is a really nice headless CMS which gives an easy start, but supports you also when you are growing. The Rest based integration into your frontend works well and the SDKs which are provided make it even easier with the integration. Even users which haven't used a CMS before were really easy to onboard and it was easy to integrate also customized previews.

What do you dislike about Contentful?

Contentful provides a nice branch functionality for changes within the structure of your CMS. And allows to merge them with each other. Unfortunately something like that doesn't exists for the content itself. Therefore I would wish an easier way to release content to production. The release feature improves this however already a lot.

What problems is Contentful solving and how is that benefiting you?

As a non profit skiing club we are offering to our members and customers skiing lessons and events in a non profit manner. Contentful helps us thereby to keep our webpage always up-to-date in an easy manner and allows several volunteers to contribute to it.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
4.5
SC
Silvia C.
Founder
Share
"Easy to use and with a fast learning curve"
What do you like best about Contentful?

- It has a large number of functions to enrich text (bold, italic...). - It allows adding new fields to already functional structures as well as modifying existing ones quickly and efficiently. - It allows monitoring the existing links between the different content created, being able to understand at a glance the consequences of possible content modifications. - It offers a wide variety of filters that make it easy to locate specific content. - It is user-friendly for users with basic experience in CMS platforms, with a smooth learning curve and key functionalities at the click of a button.

What do you dislike about Contentful?

- If the text entered in certain fields contains remains of any previous format, the text is not interpreted correctly. If this problem were solved, hours of revision would be saved. - It could incorporate the use of AI for translations so that the user only has to fill the inputs in one language and the rest of the languages are filled in automatically.

What problems is Contentful solving and how is that benefiting you?

I can have all the content centralized and available for different outputs.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
4.5
AB
Alfonso B.
Founder
Share
"One platform to rule them all"
What do you like best about Contentful?

We picked Contenful over other headless CMS for a number of reasons, flexibility and integration options being the main ones. We had to cater for a very specific scenario presenting complexity around single sign on, multi-tennanted data architecture and integration with other data APIs, all with the goal of allowing the final users to handle all of their web and mobile contents from one place. That's where Contenful and it's framework(s) really shine!

What do you dislike about Contentful?

Pricing model could be improved in order to allow access to the full functionality during development stage without impacting the financial side too much, especially for startups or prototype-stage projects.

What problems is Contentful solving and how is that benefiting you?

Providing one unified place where customers of our platform can login and manage all aspects of their content and sales lifecycle, in a seamlessly integrated workflow and UI.

Enterprise (> 1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
4.5
LS
Liam S.
Founder
Share
"Empowers marketing teams to publish content w/o web developers"
What do you like best about Contentful?

As someone who is not able to code, I enjoy being able to leverage standard templates through Contentful to publish content quickly and efficiently. I typically use contentful to publish blogs, product updates, webinar registration pages, documents, and more - all without the incremental help of the already extremely busy web team that supports the marketing org.

What do you dislike about Contentful?

Although Contentful continues to improve, I desire more standardized templates that I can use to create new web pages in an agile manner. I also desire the ability to change text and images on existing webpages without affecting the structure of the layout.

What problems is Contentful solving and how is that benefiting you?

Contentful makes it easy for non--technical users to publish content to the web using standardized templates. As a result, I, the user benefit from the ability to publish content to the web without the help of the web team.

Enterprise (> 1000 emp.)
Mar 08, 2023
 Source
Overall Rating:
4.5
ronald b. avatar
Ronald B.
Project Manager
Share
"allows you to reach more customers"
What do you like best about Contentful?

Professionally I must add that the tool is quite necessary for operations in terms of content management in a complete way, I like it mainly because I do not consider it a difficult tool to use or expensive, its functions allow you to create a more specific content model of ours. brand as well as being precise and punctual when giving some type of message and that it captures the attention of our clients, allows us to create tickets at our convenience and be more customizable

What do you dislike about Contentful?

In general, I have not presented any option that requires this system or that I consider does not work well, it is easy to understand it, so it is much easier for a professional to work with it.

What problems is Contentful solving and how is that benefiting you?

When we talked about having a system that would improve operations, the need arose to have a program that would allow content to be shared quickly and it is something that this system has allowed in recent years, as well as how to distribute it quickly.

Small Business (50 or fewer emp.)
Jan 26, 2023
 Source
Overall Rating:
4.5
JD
Jan Jaap D.
Accessibility Developer
Share
"We built an accessible website by using Contentful"
What do you like best about Contentful?

I like how Contentful forces you to think about the way the content is structured. You need to create a Content Model for each different piece of content. For example, we built a website that is heavily based on code samples. We have created a CodeSample object, which contains one or more CodeBlock objects. A CodeBlock is written in a certain ProgrammingLanguage, and that ProgrammingLanguage is available on a certain Platform. This setup allowed us to write multi-platform code samples in a structured way. Our team also liked that Contentful comes with a GraphQL API to retrieve content in any way you can think of. Plus, we saved time by using the Typescript client library in our project. It also helped us a lot that the features of Contentful are documented extensively.

What do you dislike about Contentful?

When we started using Contentful, there was no support for tables. This was a big downside for us, as we heavily used tables in our old website. You had to create your UI extension to create tables. In April 2022 we were delighted to read that Contentful now supported Tables in Rich Text. When you have a lot of content, finding the exact piece of content you need to edit can become difficult. It helps to filter based on Content Model and to write good internal names for your content pieces. You often need to click through multiple levels of content to reach the piece you are looking for. Each level overlays the other, once you have 5+ levels it becomes challenging to remember each underlaying layer in the editor.

What problems is Contentful solving and how is that benefiting you?

Contentful helped us to structure our content, and is now helping us to keep our website accessible because we have full control over the data which needs to be entered. For example, we have made it opt-out to write an alt-text for each image, instead of opt-in like most Content Management Systems.

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
4.5
RH
Robert H.
Weather Editor
Share
"One of the most capable and stable content managers."
What do you like best about Contentful?

- The ease of use; - It is very unlikely to experience a crash, freeze or some unknown error while using Contentful; - Modifying an existing article or writing and publishing a new one is very easy; - The possibility of sending pushes (notificiations) to mobile devices; - More stable compared to other content managers; - Working with the different versions is excellent as well;

What do you dislike about Contentful?

- Uploading and editing the details (title, description, link, alt attribute etc.) of an image is not so straightforward and probably requires too many clicks - It would be helpful if the image workflow process were redesigned.

What problems is Contentful solving and how is that benefiting you?

- Trying to edit an already published article is much easier with Contentful; - Sending a mobile notification (push) only to users in a particular geographical area; - Recovering older versions of an article;

Mid Market (51-1000 emp.)
Dec 05, 2022
 Source
Overall Rating:
4.5
Cristina J. avatar
Cristina J.
Software Engineer
Share
"An easy course for promoting sites"
What do you like best about Contentful?

Contentful guarantees that amateurs don't need to stress over overseeing and redoing content. It is adaptable. Reproducing the structures has never been an issue with Contentful. It is a cloud-based CMS and has a solid content tool.

What do you dislike about Contentful?

Taking everything into account, it doesn't offer palatable channels. It is costly for presenting functionalities. More updates should be made to meet the contenders. Also, a public guide ought to be broadcast for impending highlights in the deliveries that are to be made. Recommendations:

What problems is Contentful solving and how is that benefiting you?

Contentful brings to the table a demonstrated connection point that is natural and easy to understand for each client, in any event, for those people who do not have experience with creating sites. It requires no kind of coding. It permits different groups to team up with one another on a specific undertaking/task.

Enterprise (> 1000 emp.)
Oct 27, 2022
 Source
Overall Rating:
4.5
Ralph U. avatar
Ralph U.
Senior Digital Experience Manager
Share
"Contentful has enabled us to deliver multi-lingual, multi-market content at scale"
What do you like best about Contentful?

Contentful is very flexible and has a great ecosystem of quality apps and a massive community of developers supporting it. For content managers, it's the best content editing experience for enterprise platforms on the market.

What do you dislike about Contentful?

Very little, actually. The product team is very open about its roadmap and involves customers in early access programs to ensure the solution meets their needs. The entry-level plan is perhaps a bit limited if you're looking to get started with headless, MACH-based solutions.

What problems is Contentful solving and how is that benefiting you?

Managing a multilocal, multilingual enterprise platform with a small and agile team. Launching new campaigns, uploading or modifying content, distributing it across channels, and making your platform work harder for the brand are straightforward. The API-first approach also enables a lot of integrations with best-in-class solutions.

Mid Market (51-1000 emp.)
Oct 05, 2022
 Source
Overall Rating:
4.5
MB
Maxime B.
Cmo
Share
"The perfect tool to empower marketing teams"
What do you like best about Contentful?

Contentfull makes landing page creation quick and easy. Anyone on a marketing team can build a beautiful page in minutes

What do you dislike about Contentful?

The only thing that can be a problem with Contentfull is that a modification on a block can lead to changes on other pages. So you have to be very careful!

What problems is Contentful solving and how is that benefiting you?

My team is autonomous in building web pages. No one needs technical knowledge

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
4.5
KT
Konstantin T.
It Projectmanager
Share
"Contentful works great for us"
What do you like best about Contentful?

We as an NGO have the problem to find great software to build our app and have it at an affordable price. Contentful offers all functionalities we need for our basic application and is highly customizable.

What do you dislike about Contentful?

It is a little tougher in the beginning to learn everything you need to know about the tool. But when you come from a little CMS experience, you will get along quite quickly

What problems is Contentful solving and how is that benefiting you?

Contentful offers the chance to build custom datamodels, so we can structure our content and sites in a way it is tailored for our need. That is the biggest upside.

Enterprise (> 1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
4.5
Melanie M. avatar
Melanie M.
Marketing Coordinator Associate
Share
"Super useful and user friendly"
What do you like best about Contentful?

It´s an easy tool to help you create and/or modify websites. The best feature in my opinion? the autosave, you can count on Contentful to have your back if anything happens as all your work will be there where you left it. It has a friendly interface that allows you to work on the platform even if you´re new to it (I find it to be intuitive). Apiece of advice: Make sure to publish changes before publishing ;)

What do you dislike about Contentful?

Sometimes things are "hidden" in the pages e.g you need to modify a specific section within the page, you´ll have to click several times in a section before you find it and you need to pay attention to what you´re modifying as it is really easy to make changes that will reflect in other linked pages.

What problems is Contentful solving and how is that benefiting you?

Accelerating the webpage creation without stealing time from the developers for creating and updating pages for resources/assets as this allows us to do it via self-service.